Implementing Web-basedelectronic portfolios insecond-year advertisingBy Kenton Larsen
Objective• Implement Web-based electronic portfolios  for second-year advertising students in the  Creative Communications...
Rationale: Why?• Macro level: improve the class in general by integrating  technology• Micro level: students will be bette...
Rationale: When? • Implement an e-portfolio assignment at the beginning of second   year • Encourage students to regularly...
Purpose of Lesson PlansLesson plan #1:• Students create an online portfolio of  original work that continues throughout  t...
Lesson Plan #1: Portfolio of Original Work1. Lesson starts with e-portfolio discussion, what they are and how and why we’l...
Lesson Plan #1: TechnologyTechnology and resources involved:1. Students have a choice of software to set-up an online port...
Lesson Plan #1: Creative AssignmentPurpose: This first assignment will help students start theironline portfolio• Create a...
Lesson #1: Creative AssignmentInstructions:1. Write and lay out an 8.5 X 11 poster   format ad using InDesign2. Upload you...
Lesson Plan #2: Online Curation PortfolioLesson outline:1. Lesson starts with discussion about curation and its purpose2. ...
Lesson Plan #2: TechnologyTechnology and resources involved:1. Students will use different technology and resources for th...
Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestPurpose: Set-up accounts on:1.   Scoop.it:publish an online m...
Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestScoop.it Instructions:• Choose a topic (whatever interests yo...
Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestFinal instructions:1. Give them all a try and see which one y...
References• Gathercoal, Paul, Douglas Love, Beverly Bryde, and Gerry McKean. “On  Implementing Web-Based Electronic Portfo...
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Creating innovative uses of technology: an individual project

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Creating innovative uses of technology: an individual project

  1. 1. Implementing Web-basedelectronic portfolios insecond-year advertisingBy Kenton Larsen
  2. 2. Objective• Implement Web-based electronic portfolios for second-year advertising students in the Creative Communications program at Red River College in Winnipeg KENTON LARSEN 2
  3. 3. Rationale: Why?• Macro level: improve the class in general by integrating technology• Micro level: students will be better prepared and motivated to look for work at the end of their education• Advertising is the perfect subject matter for this: • It rewards visual thinking, creative conception, and big-idea generation • Advertisers are interested in being at the forefront of technology as their jobs demand it KENTON LARSEN 3
  4. 4. Rationale: When? • Implement an e-portfolio assignment at the beginning of second year • Encourage students to regularly update their creative work for review by their instructor throughout the school year in preparation for graduation and employment“A webfolio system used extensively throughout all levels of education supportscontinuous curriculum improvement, allowing all educators to share teaching and learningstrategies, learning resources, and assignments with their colleagues. A Web-basedsystem organizes a student’s work and presents it in a student webfolio, displaying notonly the artifacts but also the associated assignments and activities – Transcendent Man Ray Kurzweil KENTON LARSEN 4
  5. 5. Purpose of Lesson PlansLesson plan #1:• Students create an online portfolio of original work that continues throughout the school yearLesson plan #2:• Students create an online curation portfolio to collect, filter, and share online content in the subject matter, or students’ area of interest or experience throughout the school year KENTON LARSEN 5
  6. 6. Lesson Plan #1: Portfolio of Original Work1. Lesson starts with e-portfolio discussion, what they are and how and why we’ll be using them2. In-class tutorial presentation, and an online tutorial posted on the Lore course management system for future reference covering:  Effective resumes  File management  Digital formats  Reflective writing  Privacy  Professionalism  Free speech3. Assign a creative assignment, which allows students to start their portfolios and learn how the system works KENTON LARSEN 6
  7. 7. Lesson Plan #1: TechnologyTechnology and resources involved:1. Students have a choice of software to set-up an online portfolio:  Dropr (http://dropr.com)  Behance (http://www.behance.net)  Available as a mobile app  Wix (http://www.wix.com)  Available as a mobile app2. Other software required:  Adobe InDesign (design software)  MS Word (word processing software) KENTON LARSEN 7
  8. 8. Lesson Plan #1: Creative AssignmentPurpose: This first assignment will help students start theironline portfolio• Create an ad designed to persuade people to enjoy something they already own• The ad can be: • socially conscious or for a cause (PSA-style) on behalf of a known company (commercial- or institutional-style) or with no sponsor named (guerrilla-style) KENTON LARSEN 8
  9. 9. Lesson #1: Creative AssignmentInstructions:1. Write and lay out an 8.5 X 11 poster format ad using InDesign2. Upload your assignment and at least five assignment from first year, and share the link with me through my email address3. Nurture your portfolio by continuing to update and sharing the link with me, so that I can provide you with feedback KENTON LARSEN 9
  10. 10. Lesson Plan #2: Online Curation PortfolioLesson outline:1. Lesson starts with discussion about curation and its purpose2. In-class tutorial presentation, and an online tutorial posted on the Lore course management system for future reference covering:  The issues surrounding curation, including one person’s curation might be another person’s plagiarism or copyright infringement3. Assignment is to start an online curation portfolio KENTON LARSEN 10
  11. 11. Lesson Plan #2: TechnologyTechnology and resources involved:1. Students will use different technology and resources for their curation (all available online and by mobile apps):  Scoop.it (http://www.scoop.it)  Instapaper (http://www.instapaper.com  Delicious (https://delicious.com)  Pinterest (http://pinterest.com)2. Other software required:  Web browser  Regular Internet connection KENTON LARSEN 11
  12. 12. Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestPurpose: Set-up accounts on:1. Scoop.it:publish an online magazine by curating content on the topic of your choice2. Instapaper:save Web pages and articles you want to “read later”3. Delicious: a social-bookmarking site where you can “showcase your passions from across the Web” by saving and tagging stuff that interests you4. Pinterest: “pin” images and videos that interest you KENTON LARSEN 12
  13. 13. Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestScoop.it Instructions:• Choose a topic (whatever interests you)• Setup a profile• Search and follow me, and I’ll follow youInstapaper Instructions:• Search for me on Instapaper by syncing your account with Twitter• Follow me and I’ll follow youDelicious and Pinterest Instructions:• Search and follow me, and I’ll follow you KENTON LARSEN 13
  14. 14. Lesson Plan #2: Scoop.it, Instapaper,Delicious, and PinterestFinal instructions:1. Give them all a try and see which one you find most useful and why2. Become master of your online domain to become a great communication professional who is always at the forefront Rohit Bhargava does a nice job of breaking down content curation into these aggregation, distillation, elevation, mashups, and chronology: http://www.rohitbhargava.com/2011/03/the-5-models-of-content-curation.html KENTON LARSEN 14
  15. 15. References• Gathercoal, Paul, Douglas Love, Beverly Bryde, and Gerry McKean. “On Implementing Web-Based Electronic Portfolios.” Educause Quarterly 2 (2002): 29-37. 27 Dec. 2005. http://www.educause.edu/ir/library/pdf/EQM0224.pdf• Johnson, Glenn, and David DiBiase. “Penn State’s E-Portfolio Initiative.” Educause Quarterly 4 (2004): 18-26. 27 Dec. 2005. http://www.educause.edu/ir/library/pdf/EQM0443.pdf KENTON LARSEN 15

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