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Nintendo Wii


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nintendo Wii marketing strategy

Nintendo Wii

  1. 1. NINTENDO WII<br />MARKETING MANAGEMENT<br />Dr. Josh<br />Team Mates:<br /><ul><li>. Henky (M9721813)
  2. 2. . Louise (M9821808)
  3. 3. . Pratiwi (M9821802)
  4. 4. . Jenni (M9821811)
  5. 5. . Sam (M9821803)
  6. 6. . Vivi (M9821013)</li></li></ul><li>What Wii means…<br />Nintendo spells &quot;wii&quot; with two lower-case &quot;i&quot; characters means :<br />to resemble two people standing side by side, representing players gathering together.<br /><ul><li>Wiisounds like 'we', which emphasizes that the console is for everyone.
  7. 7. Wii can easily be remembered by people around the world, no matter what language they speak.</li></ul>No confusion. No need to abbreviate. Just wii. .<br />
  8. 8. QUESTION 1<br />What strategy used by Nintendo that makes Wiia success? <br />Describe it by marketing mix.<br />
  9. 9. SWOT<br />
  10. 10. Marketing Objectives<br />1<br />expand the uses of the Wii<br />to attract new customers and explore new opportunities by launch “Wii Fit” and the WiiBalance Board <br />  being health and reduce some degree obesity levels by getting gamers moving around.<br />2<br />
  11. 11. Marketing Strategies<br />
  12. 12. PRODUCT<br />redesigned the controller <br /> to make it easier and more natural to play the games. <br />
  13. 13. PRICING<br />
  14. 14. PROMOTION<br />Mass Selling<br />Uses intermediary(GameStop, hypermarket, mall)<br />Uses both Push / Pull Techniques <br />Majority Pull<br />Pushing is used by advertising through commercials, ads, circulars, magazines, and internet.<br />Pulling is demonstrated by keeping on-hand inventory low leaving customers returning to check availability. <br />
  15. 15. PROMOTION<br /> Nintendo has included a free game with eachWiiunit--other systems, they increase the price by $20-50.<br />they offer the Nintendo WiFi connection. This allows you to play certain online games against friends and others.<br />Nintendo&apos;s WiFi connection is free and offers many nice updates<br />
  16. 16. PLACE<br />Nintendo has distribution centers around the world. Each distributing the regions version<br />of Nintendo’s systems or games.<br />In the United States there are 2 distribution centers:<br /><ul><li>Redmond, Washington
  17. 17. Atlanta, Georgia</li></ul>Retailers get their inventory directly from Nintendo.<br />Businesses are gaining approximately $10 per unit sold; however, they make their money through game and accessory sales.<br />
  18. 18. QUESTION 2<br />What product life cycle phase is Wii in? Propose suggestions to maximize its value/profit<br />
  19. 19.<br />
  20. 20. PRODUCT LIFE CYCLE<br />Based on the sales :<br /><ul><li>Keep increasing
  21. 21. Last sales not significant </li></ul>Stages :Growth - early maturity<br />
  22. 22. suggestions<br />
  23. 23. CONCLUSION<br />NINTENDO Wii :<br />Introduce different experience In playing game<br />Pioneer of motion game<br />Need to improve the product since they are entering the maturity stage<br />
  24. 24. THANK YOU <br />