Amber Inn &Amp; Suites, Inc.

Amber Inn & Suites, Inc.
Amber Inn & Suites, Inc.
Case Recap
Amber Inn & Suites, Inc. is a 250 property hotel chain with locations in 10 western and Rocky
Mountain States. As a special assistant to the corporation the goal is to prepare a comprehensive
analysis with the possibility of establishing a solid base for future growth. (Kerin and Peterson,
2010). This case study will provide a summary and analysis of Amber Inn & Suites, Inc. options and
an examination into the company's strengths, weaknesses, threats and opportunities.
Problem Modification
Amber Inn & Suites, Inc. problems to be addressed are how to emphasize on the corporate travelers
and vacationing family stays. The American Hotel and Lodging Association have reported one half
of all ... Show more content on Helpwriting.net ...
We can improve our performance as a leader in hotel management for all locations and we will meet
guest's expectations.
Evaluation of Alternatives
As a Special Assistant for Amber Inn & Suites, Inc., recommendations would include widen the
target market to include more amenities for business travelers and the leisure/family vacations.
There is no reason to trade off the leisure/family vacation business vs. business travelers. You can
look at ways of establishing sections in the hotel to accommodate both. Such as north, south, east,
and west wings to separate the families from the business guests. A business guest may not want a
room full of children above, under, next door, or across the hall from them. The noise level is a
problem for a business traveler preparing for meetings. This causes complaints. Simple solutions
separate them at check–in. Identify who your guests are and what their needs are going to be while
visiting your location. Advertising this consideration will be a big plus for any business traveler or
singles who do not want to listen to a crying baby.
Displaying emphasis on what a guests needs are will separate you and establish the brand. Brand
awareness is a major emphasis in the upcoming year. A meeting needs to be arranged with the CEO,
Joseph James, and all other executives to present a plan of action. If

... Get more on HelpWriting.net ...

Building A Bear Workshop, Inc.
Build–A–Bear Workshop, Inc. is the first leading and largest global company that offers an
interactive make–your–own teddy bears and other stuffed animals. This company is a true
innovation in the retail industry. "Innovation is not a one–time event, but a process that must be
continuously managed, measured and carried out in all a company's products, services and business
functions" (Knowledge Wharton). Innovation can also mean developing and improving the next new
technologies. The key point of this can lead to an increase in businesses' success, better productivity
and performance. Innovation is strategic because we get to create new importance at the intersection
with a combination of business model and technology. Many successful companies implement new,
creative ideas, essentially critical for business strategy and the strategic vision. "Both innovations go
together and have to be thought and implemented as a whole." (Knowledge Wharton) There are
significant steps to approach towards innovation. Strategic leadership consists of training and
empowering business employees to implement strategic actions from the top down. Motivational
and influential leadership establish innovation in businesses. There are six levers for change in both
the business model and technology innovation. Three levers for change in business model
innovation are value proposition, supply chain, and target customers. "Value proposition of the
product or service is basically what is sold and

Tqm in Starwood
Starwood Hotels & Resorts Worldwide In partial fulfilment Of the requirements in Total Quality
Management 12 October, 2010 I. INTRODUCTION Being one of the of the leading hotel and
leisure companies in the world, Starwood Hotels and Resorts Worldwide, Inc. already has nearly
1000 properties in some 100 countries and approximately 145,000 employees at its owned and
managed properties. Starwood Hotels and Resorts is a fully integrated owner, operator and
franchisor of hotels and resorts with different internationally renowned brands of St. Regis, The
Luxury Collection, Sheraton, Westin, Four Points by Sheraton, W, Le Méridien, Aloft and Element.
It also owns one of the premier developers and operators of high–quality ... Show more content on
Helpwriting.net ...
The Company is organized into two business segments: hotels and vacation ownership and
residential. In January 2010, the Company announced that it has completed the disposal of Bliss
World Holdings, Inc. to Steiner Leisure Limited. History of the company: Starwood Hotels &
Resorts Worldwide, Inc. is one of the top hotel companies in the world. The company owns and
operates hotels under leading brands such as Sheraton, Westin, St. Regis, Four Points, and its
recently developed W brand. The majority of Starwood's hotels are owned by franchisees, and the
company directly owns or leases about 170 of its approximately 750 hotels worldwide. Close to 500
of the company's hotels are in North America. Starwood also runs hotels in some 80 countries in
Asia, Europe, Africa, and South America, including a chain of prestigious European palaces called
the Ciga Group. The company began as a small investment firm and then became a real estate
investment trust (REIT). In

Case Study Of Mandarin Oriental Hotel Group
1.1 About Mandarin Oriental
Mandarin Oriental, Singapore is jointly owned by Mandarin Oriental Hotel Group and
Marina Centre Holdings Pte Ltd, and is managed by Mandarin Oriental Hotel Group.
Opened in 1987, Mandarin Oriental Singapore is a luxury hotel located in Marina
Bay, close to Singapore's Central Business District. The hotel offers 12 different
types of rooms and a large inventory of 527 rooms, catering to a wide variety of
guests.
Mandarin Oriental Hotel Group is a global brand, operating or has hotels that are
under development in 24 countries and 43 hotels in Asia, America, Europe, Middle
East and North Africa. Mandarin Oriental Group also has under development or
operates about 15 residences as well. (Mandarin ... Show more content on Helpwriting.net ...
Working together as colleagues
In Mandarin Oriental, the emphasis is on teamwork, whereby the staff shares
responsibility, recognition and accountability. By promoting teamwork, the staff trust
each other and have mutual respect, which overall helps to improve the productivity
at the accommodation.
Promoting a climate of enthusiasm
Mandarin Oriental promotes a motivational, caring and rewarding environment,

committed to the development of their colleagues. With effective training, personal
and career development, as well as promoting initiative and individuality, Mandarin
Oriental strives to improve their staff, both physically and mentally, which helps to
improve their productivity.
Being the best
Striving to be an innovative leader in the industry, Mandarin Oriental aims to
constantly improve their products and services, seeking the best value for the
highest quality products from their suppliers.
Delivering shareholder value
With a commitment to growing the company, Mandarin Oriental is confident that their
success would reap in investments that will rank them amongst the best in the
industry.
Playing by the

Essay on Proposal for Hotels International
Proposal for Hotels International
Dear Mr. Covington:
Subject: Proposal No. F–12841 for Hotels International, Regional Office–San Diego, CA.
Fresh Appeal is honored to submit the following proposal to provide premier hotel, motel amenities
for the personal care of your guests. Our company has been providing superior service to many of
the leading hotel and motel chains across the United States since 1982. The Marriott, Hilton and
Best Western are just a few of the chains to whom we provide quality products and service.
Background
It has come to our attention that your company will be completing construction on 17 hotels across
the United States in the spring and you are committed to providing to your guests the finest ... Show
more content on Helpwriting.net ...
Delivery and setup will be completed at each site on the 23rd of April, 2005 and a walk through will
be conducted by the team leader and hotel manager on the 24th of April, 2005. Enclosed along with
this proposal are the surveys received by our company from the last 10 hotels to whom we provided
this service. As you can see by their comments, they were extremely satisfied and their expectations
were not just met, they were exceeded.
QUALIFICATIONS
Fresh Appeal has been providing outstanding products and service to the leading hotel chains across
the country since 1982. We are committed to providing nothing less than superior service to all of
our clients. We are a proud member of the American Hotel Association and have been recognized as
one of North America's leading suppliers of wholesale hotel, motel supplies and amenities. We have
received numerous outstanding service awards from several of our clients every year to date. You
can rest assure that you will receive the same quality service afforded to our other clients.
Our main warehouse is centrally located in Memphis, TN. Because of this, we offer guaranteed
three day delivery to anywhere in the continental United States. In addition, orders received by 3:00
PM Central time will ship the same day, guaranteed. We have increased our minimum on hand
quantity requirements at our central processing facility. No matter how large or small

Anber Inn and Suites
Strategic Marketing Problems. Cases and Comments, Eleventh Edition Chapter : Case: Amber Inn
& Suites, Inc.* ISBN: 9780131871526 Author: Roger A. Kerin, Robert A. Peterson copyright
© 2007 Pearson Education Case: Amber Inn & Suites, Inc.* *This case was prepared by
Professor Roger A. Kerin of the Edwin L. Cox School of Business, Southern Methodist University,
as a basis for class discussion and is not designed to illustrate effective or ineffective handling of an
administrative situation. All names and the company data have been disguised. Copyright © 2005 by
Roger A. Kerin. No part of this case may be reproduced without written permission of the copyright
holder. Late in the afternoon on April 4, 2005, Kelly Elizabeth, ... Show more content on
Helpwriting.net ...
Brad was of the view that successful companies grow sales not prune expenses. Since 2003, when
Brad and I joined the company, our media advertising budget has grown 55 percent and our sales
budget increased 15 percent. Revenue growth has exceeded industry averages even with a decline in
the number of operating properties and guest rooms and suites since fiscal 2003. She went on to say:
The process outlined by Mr. James reflects a growing practice today. I was not surprised by the
charge given us. Companies in the hotel industry are looking for and expecting a documented
favorable financial return on their expenditures. Admittedly, sales and marketing has lagged behind
other functions, such as lodging operations, in showing measurable profit results from its efforts.
The new planning and budgeting process will be a challenge because it is "bottom–up" and profit
driven rather than "top–down" and revenue driven. But it is a worthwhile undertaking to achieve
profitability within two years. I hope the planning and budgeting process doesn't turn into a cost–
cutting exercise. The U.S. Hotel Industry The U.S. hotel industry recorded revenue of $113.7 billion
and grossed $16.7 billion in pretax profit in 2004. As of December 31, 2004, there were 4.4 million
hotel rooms in the United States. Approximately two–thirds of all U.S. hotel rooms were affiliated
with a brand; the remaining one–third were independently owned and not brand–affiliated. The

Marriott International Diversity Report
In a report issued in October 2015, Marriott International recognized the 25th anniversary of its
diversity and inclusion program, though the tradition of inclusion goes back decades. Formally
launched in 1990, the program's track record of success is extensive: continual increasing
commitment to diversity and inclusion and full support of the contributions of all of its associates;
suppliers; guests; and the communities they serve. From a rise in the number of diverse– and
women–owned hotels to exceeding diverse spending goals to its #LoveTravels campaign, Marriott
continues to stand at the forefront of equality.
As leading hospitality brand, Marriott has made diversity and inclusion a core aspect of its business
strategy. These efforts are crucial to the company's success, especially with a continually growing
global business portfolio. And this commitment to diversity starts at the very top with its Committee
for Excellence. This group, established in 2003, is comprised of senior–level executives. Board
members meet regularly and identify diversity objectives at all levels of the organization.
Marriott's diversity and inclusion policy is a company–wide and extends to:
Guests;
The "For You, We're Marriott®" campaign focusing on African–American, Hispanic and LGBT
business travelers.
The "Be You, With Us" marketing campaign aimed at lesbian, gay, bisexual and transgender
(LGBT) travelers, friends and families was launched in celebration of Pride season.
Associates;
"ONE

Essay on Homer's Odyssey: Exploring Our Social Roots
The Odyssey: Exploring Our Social Roots In modern western society we are a people taught from
very young that good manners and strong morality are necessity. The idea that the good will prosper
and the bad will get what they deserve is widely accepted and applauded. However, these ideas
about the social rules of "modern civil man" are not so novel. This same system of social behavior
and belief is exhibited throughout the epic poem, The Odyssey. In this epic we find the roots of our
contemporary social actions and convictions importantly displayed. All through this epic there are
many examples to distinguish those civilized, who abided by social customs, and those who did not.
One of the primary forms of ... Show more content on Helpwriting.net ...
The time worn battle of good versus evil has spanned our human history. The presupposed idea that
good will eventually overcome in the end is assumed by almost all people and is demonstrated
frequently through this epic, and the display of this notion still gives one a sense of security in their
morals as it did many years ago. Particularly, Odysseus' entire struggle exemplifies this very
principle. "The Odyssey... unabashedly exhibits the triumph of life over death in terms of good over
evil: quite simply, it suggests that Odysseus vindicated justice so strikingly that his name will never
die." (Dimock 25) Deep exploration into Odysseus' character is unnecessary to discover what made
this man so just that his good triumphs even in our present culture. His morality is presented and
contrasted so frequently and skillfully as to insinuate to this theme throughout one's reading. The
first instance one may indicate is how Odysseus is spoken of and the chaos in his home with his
absence. This impression of his moral fiber is brought to ones attention immediately as he is spoken
highly of and compared to his shipmate's whose "own recklessness destroyed them all" (Lawall,
Fitzgerald 209) in the invocation to the Muse. Throughout the epic, Odysseus is referred of as the
wise, the noble, quick–witted, tactful and countless other positive attributes by all acquainted with
him and even by Homer.

Case Study: Rockby, Inc.
The business world is a tough and expensive venture. Restaurateurs, Commercial Investors, and
Chain Organizations loose money every minute that they have to wait for the completion of their
commercial construction. To get the most out of your investment, rely on a qualified team of
professionals to deliver you the best turnkey construction available. When fast reliable construction
work is your desire, call upon Rockby, Inc. to service all of your construction needs. When you
work with us, we assure that all of our employees are trustworthy and honest. We have been in the
construction business since 2009 and our main offices are located in Savannah, Georgia. We service
many other areas including areas in the Carolinas, Mississippi, Florida, Alabama, Tennessee, and
Georgia. We carry full insurance and licenses for the safety and peace of mind of our clients. We
proudly hold the rating position of being in the top 20% of all contractors in Georgia. Regardless of
which state you are in, we offer the same top quality workmanship and competitive pricing on all of
our work. ... Show more content on Helpwriting.net ...
We constantly train our employees in the newest techniques, tools, and materials. Our extensive
knowledge and experience shows in the quality and efficiency of our work. Our estimates are free
and our services are competitive against other commercial construction services. We only use the
best materials and the most up–to–date tools and machinery to complete your construction project
with a finished professional look. Give Rockby, Inc. a call today to start the ball rolling on the
turnkey construction of your new restaurant or

What Is Situational And Authentic Leadership?
Situational and Authentic leadership are increasingly important skills to possess in today's era of
technological changes and availability and flow of information we have in this day and age. Leaders
today must be able to adjust their leadership styles to the whatever situation arises as well as to the
people who they are leading. Leaders are not limited to just use one style in one situation, being able
to adapt appropriate styles to different situations will influence and help a leader succeed. A leader's
judgement, intelligence, cultural awareness, and self–control plays major roles in helping them
choose the proper style and appropriate technique for the task at hand (Lau & Cronin, 1998).
Authentic" in its original sense means "genuine, original, not a fake" (Shamir & Eilam).
Authenticity is also understood as the alignment of one's behavior with one's inner values, beliefs,
convictions whether they good or bad. Authenticity does not imply that it is concerned with positive,
ethical, or moral behavior, it is more concerned that you are passionate and are true to yourself and
knowing who you are (Cooper, Scandrua, & Schriesheim, 2005). This is a pretty accurate
description of the leadership style of Airbnb's CEO Brian Chesky. Brian has proven to be a leader in
today's world and this paper will give some insight as to he got to where he is now.
Airbnb, Inc. operates an online community marketplace for people to list, discover, and book
accommodations worldwide via online

Handbook of 1337 Company
Intro 1337 Inc. expects all employees to meet our expectations of appropriate conduct and various
specific department policies. However, if and employee fails to meet the performance and/or
conduct guide lines of the company, appropriate corrective action will be taken. Corrective action
may range from a verbal, written or final warning, up to and including termination of employment.
However, termination of employment may be warranted without any warnings. In other words, the
disciplinary process does not have to happen in a specific order. Expectations for the break
area/lunch room. Your work schedule will be determined by your manager, including breaks and
lunch periods, according to the needs of your department and operational requirements. All
employees are required to take care of their workplace. Employees are required to dispose of any
and all trash left behind by them in the break areas or any part of any of 1337 Inc.'s campuses. Any
trash intentionally or unintentionally left behind by an employ will be considered as littering by the
employee. 1337 Inc. provides each floor's office break room with a complimentary refrigerator for
employee use. 1337 Inc. is not responsible for the loss of any property or other personal items stored
in these refrigerators. Do not take something within any refrigerator that does not belong to you.
Petty Theft is a misdemeanor charge that can result in fines and possible jail time! While employees
are taking their breaks in the

Main Roles Of Housekeeping
THE ROLE THAT HOUSEKEEPING PLAYS IN THE OPERATIONS AND MANAGEMENT OF
HOTELS.
If we need to review the role that housekeeping plays in the operations and management of hotel.
Firstly we have to define what is it Housekeeping in general. House Keeping is a heart of the hotel
management industry. Hotels, motels, and inns around the world can succeed without ballrooms,
meeting rooms, swimming pools, or even restaurants. But the one thing every successful lodging
establishment must have, regardless of it's size, location, or industry segment, is clean rooms. Room
sales generally drive 70 percent or more of the revenues generated by lodging establishments.
Without a well managed housekeeping department, there would be no rooms to sell (Martin R.
J.,1998) Each department ... Show more content on Helpwriting.net ...
Housekeeping department plays essential role for front office and by description of some operations
we can understand principle of this work in life. Guestrooms in lodging properties are sold by the
front office. The front office desk must know at every given moment what rooms have been cleaned
and are available for the guests. Housekeeping must provide the front desk with a listing of rooms
that are ready for occupancy so guests can be checked in. In the communication between two
departments is poor or breaks down, delays in guest check–in will occur , or people will be checked
into rooms that are thought to be ready but that in fact are occupied or not ready. If this happens
often, the hotel's reputation will suffer. Usually work day begins very early in the morning, when the
front desk provides the housekeeping department with a report called the night ckerk's room report.
The main idea of this report is to inform all workers about the status of all guestrooms in the
property as it appears on the front desk

Greek Entertainment Inc Executive Summary
AMC Entertainment Inc. is the owner and operator of AMC Theaters, which is an American movie
theater chain. AMC Entertainment Inc. operates the largest movie chain in the world and also the
largest in the United States after acquiring Carmike Cinemas in 2016. AMC Entertainment Inc.
operates with over 10,000 screens in 905 theaters across the world. AMC Entertainment has the
largest market share of the United States theater industry, with its biggest competitors being Regal
Entertainment Group and Cinemark Theaters.
Mission and Broad Objectives: AMC Entertainment Inc.'s. Mission statement is "We make smiles
happen!" The company takes pride in the idea that they provide a product that is meant to make
people happy. The company is intent on providing a movie going experience that is safe and
memorable. The primary objectives of AMC Entertainment Inc. are:
To be recognized as the leader in the movie theater industry for its quality service and innovation.
To provide guest with the best and most affordable movie–going experience in the industry.
To expand global distribution of programming networks around the world.
External Analysis: All companies are affected by external factors. In order for a company to sustain
or gain a competitive advantage it must constantly analyze its threats ... Show more content on
Helpwriting.net ...
and the theater industry on a whole. A demographic analysis entails examining the age, gender,
ethnicity etc. of people who frequently attend movies and vice versa. According to Theatrical
Market Statistics about 65% of the US population attends at least one movie per year. Statistics
indicate that individuals between the ages of 18 and 39 frequently attend movies. However, as
Figure 2.1 illustrate the movie industry including AMC is falling short in terms of appealing to
individuals 40 years and older. AMC is missing out on a major segment of the

Be Our Guest
Be Our Guest, Inc. Case Analysis
Page 1
INDEX
1. Key success factors & company performance...........................................................3 2. Bank
perspective regarding the performance...........................................................7 3. Bank financing
perspective at the end of 1998.......................................................10 4. Management perspective
regarding the bank financing........................................13 5. Exhibit 1 – Annual Income Statements
(1994–1997).............................................17 6. Exhibit 2 – Annual Balance Sheets (1994–
1997).....................................................18 7. Exhibit 3 – Quarterly Income Statements
1997.......................................................19 8. Exhibit 4 – Quarterly Balance Sheets
1997...............................................................20 9. Exhibit 5 –
Forecasting...................................................................................................21 10. Exhibit 6 – Annual
Ratios..............................................................................................22 11. Exhibit 7 – ... Show more
content on Helpwriting.net ...
Gross margins for 1994, 1995, 1996 and 1997 were 53.9%, 49%, 52.63% and 55.5%, respectively.
Be Our Guest, Inc. is doing a solid job of keeping the Costs of Revenue in line with the Sales
Revenue. It is a positive sign to see this growth, because we can be assured that the company is
staying competitive, while not completely giving in to the pricing crunch. Annual Sales Revenue has
a strong CAGR, but it is important and concerning to note that the CAGR of total Operating
Expenses is higher. It is about 5% higher and this is very important, because Be Our Guest needs to
stay in control of its expenses.
Tudor Team Five
Page 5
The high and increasing Operating expenses are cutting into the Operating margins, which also
cuts into the bottom line.
Be Our Guest's balance sheet shows good signs of liquidity. Current Ratios for the past four years
have remained above 1 proving that the company can handle its current liabilities. The current ratios
are not extremely high (19941.27, 1995– 2.17, 1996– 1.15 and 1997– 1.16), but they can cover the

current liabilities. It is important to note that the company is operating on a thin line because the
current assets are barely covering the current liabilities. This is particularly unpleasant because we
are dealing with a company operating in a seasonal business. It is a concern that the current ratio
slightly eroded after 1995, and this is primarily due to Be Our Guest converting the bank line into
long term debt in

Marketing in Business
The importance of Marketing in Business February 19, 2013
In the following paragraphs the definitions of marketing will be developed in accordance to different
sources. The importance of a strong marketing department to drive successful business will be
discussed relaying in real life examples from MGM International strategies. "The purest treasure
mortal times can afford is a spotless reputation– William Shakespeare." (Brenner, 2013) Marketing
in my own words are the strategies used by business to attract more clients and to differentiate from
... Show more content on Helpwriting.net ...
I have to make sure my entire department is properly trained and everyone is sharing the benefits
with our guest. M life drives millions of guest to MGM International property because of the
greatness of the program. It rewards guest for staying in the rooms, having dinner, enjoy a show and
gambling. "It is the ultimate way to earn rewards for virtually every dollar you spend. All you have
to do is enjoy hotel, dining, entertainment, and spa experiences – along with slots and table games –
and you'll earn your way toward amazing rewards and benefits." (About M life, 2013) The reason I
selected M Life as the main example is because this company focuses on rewards its guest, this is
the way MGM drives all their products and services from retail to food and beverage. Other
examples of marketing within this company are the advertisement of its services and products
through property websites. Also the company has associated with several partners such as Cirque du
Soleil, Avis, the Light Group, Royal Caribbean and many more. This associations gives the guest
more options of earn rewards while they have fun. This is a magnificent marketing strategy because
guests are more likely to return to MGM resorts. Marketing can make a huge difference in business;
good marketing can set a company as a leader in the industry. "Because it is its purpose to create a
customer, any business enterprise has two,

Marketing Focus for Kudler Fine Foods
Marketing Focus for Kudler Fine Foods Virtual Organization
Roslyn Broadhurst
BSA/502
July 26, 2010
David Moore
Abstract
Kudler Fine Foods currently has three locations–La Jolla, Del Mar, and Encinitas–throughout San
Diego, with a fourth location possibly in the company's near future. The company maintains several
systems including strategic plan, legal, finance and accounting, sales and marketing, human
resources, and operations. This paper is an analysis of the marketing system for Kudler Fine Foods,
and touches briefly on the company's background and strategic plan.
Marketing Focus for Kudler Fine Foods Virtual Organization Kudler Fine Foods is an "upscale
specialty food store located in the San Diego metropolitan area" ... Show more content on
Helpwriting.net ...
However, customers may request cooking classes be held in their homes, for a price. By holding
cooking classes in customers' homes, the company hopes to encourage consumer loyalty as well as
word–of–mouth advertising. As the word of the cooking classes makes the rounds through the city,
Kudler's fame will increase, as well as the company's revenues. Implementing a customer
relationship management (CRM) program should fulfill each aspect of expanding Kudler Fine
Food's services, which should increase the company's revenues and customer base. With the increase
in the customer base, implementing a consumer database is necessary.
Frequent Shopper Program Implementing a frequent shopper program at Kudler Fine Foods will
help track the purchase behavior of consumers, at the individual customer level. Tracking the
purchase behavior patterns of consumers helps to refine the company's processes. This, in turn,
offers Kudler the best means of satisfying its customers' needs. The company's consumers focus
more on the quality of the specialized items they purchase, and less on the price of the items. For
this reason, providing discounts to the customers depending on the frequency of their purchases is
an incentive for the customers to make purchases more often. Implementing a frequent shopper
program will also help provide high value incentives by initiating a partnership with a program
providing loyalty points. Such a

Office Manager and Building Teamwork
The Front Office Manager oversees the Front Office Team which is the direct connection between
the Guest, hotel, and the extensive departments within the hotel. The coordination of reservations
and room assignments in addition to orchestrating valet and concierge staff help to complete an
effective team approach in providing superb Guest service. Communication and teamwork are
paramount in providing the Guests with an excellent experience. Guest impressions drive the
success of the Hotel; as pointed out in Hcareers by Angela Rose, "Make a good one, and the average
satisfied customer will tell three other people about your establishment. Make a bad one, and they
will tell eleven." "You never have a second chance to make a first impression." According to
Employer of Choice, Inc., CEO, Joyce Gioia, "The Front Desk is your front line for guest services."
This is why it is imperative for the Front Office Manager to train and lead staff to always conduct
themselves in a way that continuously allows the Guests to feel welcome making their check in
process and stay a unique and positive experience. The performance of the Front Desk personnel
sets the stage for the entire Guest experience. Working together as a team is what enables staff to
provide the best possible experience for the duration of their stay. The Hotel Institute points out the
cornerstone of our success is derived from employees and guests alike reminding, "All employees
and guests must be treated with

Swot Analysis Of Cinemark
III. Internal Environment Analysis A. Organizational Focus, Structure, and Leadership 1. Vision and
Mission Statements Cinemark Holdings does not procure a vision statement. However, it provides a
mission statement on its website. The mission statement is very important for several reasons. First,
to make Cinemark's employees understand the reason the company has been established. Second, it
is the basis for prioritization of key factors in order to formulate the strategy. Third, to procure a
basis for resources as well as for organizing work. Cinemark's mission statement is: "Cinemark has
a unique operating philosophy which combines finding right markets in which to expand, having
high–quality, right–sized theatres, and a strong ... Show more content on Helpwriting.net ...
This increase of 30% of the net income is pointed as another strength of the company. The mission
statement of the company also describes its intention of expansion and selected acquisitions by
resulting that Cinemark Holdings has more than 13,000 screens in 13 countries and more than
5000+ screens in the US and Latin America. 2. Business Strategy, Organizational Structure, and
Long–Term Objectives The strategy of Cinemark is to expand its services as far as the company can
by building new facilities, remodeling existing theaters and acquiring other theaters of the
competence. That is how Cinemark becomes the largest movie theatre company in Brazil and
Argentina and the third largest movie theatre company in the United States. The company operates
in two segments which are united states and international. The second one operates principally in
South American and Central America. According to the Form 10–k, the company has neither
divisions by region nor divisions at all, yet the firm has a COO (Timothy warner) as it is indicate in
the appendix. The company has around 16,500 employees in the United States., and just 22% of
them are full–time employees and the 78% left are part–time employees. Cinemark also has a nearly
8,000 employees in its international markets in which 30% of them are full–time employees and
approximately 70% of them are part–time employees. Cinema Holdings has several long–term
objectives in which the most important

Comparing Nature in Wordsworth’s Ruined Cottage, and...
Comparing the Representation of Nature in Wordsworth's Ruined Cottage, and Coleridge's Rime of
the Ancient Mariner
For most poets of the Romantic Age, nature played an invaluable role in their works. Man's
existence could be affected and explained by the presence and portrayal of the external nature
surrounding it. William Wordsworth and Samuel Taylor Coleridge are no different from the other
Romantic poets, and their works abound with references to nature and its correlation to humanity.
Specifically, Wordsworth's "The Ruined Cottage" and Coleridge's "The Rime of the Ancient
Mariner" share the theme of nature affecting man, although essential differences exist in their ideas
regarding how it affects man. These two ... Show more content on Helpwriting.net ...
Wordsworth explains his choice in his preface to Lyrical Ballads, one of his most significant projects
co–created with Coleridge: "the principal object, then, which I proposed to myself in these poems
was to choose incidents and situations from common life...because in that condition the passions of
men are incorporated with the beautiful and permanent forms of nature" (Wordsworth 241). This
explanation of his work is applicable to the majority of Wordsworth's creations. In the case of "The
Ruined Cottage," he uses nature to shadow the progression of decline in the woman of the peddler's
story, and also to provide the comforting concepts of hope and continuation of life.
Whereas Wordsworth treats nature as a means of understanding and mirroring the condition of man,
Coleridge takes a slightly different approach in his ballads. Instead of revealing the natural in its
purest form, without alteration, Coleridge adds his own special 'coloring.' This can be seen in his
supernatural works, such as "The Rime of the Ancient Mariner," the story of a seaman haunted after
needlessly killing an albatross. Watson describes Coleridge's nature as "changer and enchanter,
supplying qualities of light unknown before. So the poet, by the power of his imagination, changes
the familiar into something rich and strange...Rime is filled with images that we recognize but which
are transformed by the context and narrative..." (158). Coleridge recreates the sea and everything

A Report On Hospitality And Tourism Industry
In recent years, hospitality and tourism has become increasingly popular, being the largest and
fastest growing industry in the world. Lodging is the relationship between the guest and the host and
it is one of the most important operating sectors in hospitality and tourism industry. Study of lodging
industry is essential to determine the functions in lodging to discern the heart of the hotel business.
By conducting this experiential learning project in a hotel, our group was able to observe and
identify the front office operation and manager's daily tasks. The hotel we chose for this project is
Toronto Marriott Downtown Eaton Centre Hotel, which is one of Toronto's Premier hotels with four
stars and diamonds according to Forbes Travel Guide and AAA. The reason that we chose Marriott
Eaton is because it is one of the largest chain hotels in North America that is located at core
downtown Toronto. James Chard, the Front Office Manager said "Marriott Eaton targets individual
business travelers and family group travelers." The reason of this is because Marriott Eaton is a city
center hotel, being located on 525 Bay Street downtown core Toronto. Merit of this Marriott Eaton
is the location as Ryerson University, University of Toronto, CN Tower, Toronto Eaton Center, and
Art Gallery of Ontario are all in walking distance. Marriott hotel was established by J. Willard
Marriott and the Marriott International Inc. is one of the leaders in the hospitality and lodging
industry. They own

Hm370 Hospitality Management Paper
Hospitality Management Paper: Palms Place Resort HM370 Hospitality Management Paper
Understanding hospitality is an essential part of entering the industry. There are many moving parts
that need to come together to create a successful enterprise. It is a industry largely dependent on
image and the desire to cater to their guest every need. Regardless of what scale or specialty the
organization is, mastery of hospitality management is essential to its success. To understand how to
master the guest experiences, one must first define hospitality management, then experience
firsthand their enterprise from the experience of the guest. Below is an example of a recent stay my
wife and I had at the Palms Place resort and how it ... Show more content on Helpwriting.net ...
Then we were asked if we needed assistance with our bags and how to get our room. We stayed in
the single suite, which had a kitchenette and additional living space. It was spacious and very
comfortable. During our stay, we were able to take advantage of the additional amenities because
the front desk clerk had taken the time to ensure that we were well informed. This initial
consultation gave us a greater idea on how the resort is managed and what our experience will be
like for the remainder of our stay. Included in our amenities was a wide variety of dining and
beverage options. Palms Place Resort– Food and Beverage A critical offering and revenue
generators for hotels and resorts is their capability to deliver food and beverages services. Besides
meeting the greatest biological need of the organization guests, it assists in keeping guest revenue
inside the resort(Walker, 2006). There were several onsite restaurants offering varying degrees of
service. We decided to try the Palms upscale and full–service restaurant, Simon's on our first night.
The food was amazing, showcasing the executives chefs flair for fusion cuisine and the service was
fantastic. Our server was extremely attentive and truly seemed invested in our needs from start to
finish. The server was engaged in providing the best experience possible during our meal. One could
tell that the Food and Beverage leadership team

Be Our Guest, Inc.
"BE OUR GUEST, INC." Be Our Guest Inc., a Boston based company, is a rapidly growing
equipment rental company with substantial seasonality in its revenues and profits. In the spring of
1998, the senior management team is reviewing its financial plans in preparation for a meeting with
the company's bank. The case provides an opportunity to forecast financial needs and consider the
appropriate structure and amount of bank borrowing. � For years the company has been renting
party supplies and furniture to caterers, event planners and hotels, it has also managed to grow
gradually in a very volatile and seasonal business. The founder, Stephen Lizio and co–owners Al
Lovata and Simone Williamson found it difficult to fund daily operations ... Show more content on
Helpwriting.net ...
They may have to do that since the company's predicament indicates partly that "the bank doesn't
understand Be Our Guest's business"�. Exhibit 2 shows a list of what the company cannot do in
terms of the loans it has with State Street. All of these covenants, like prohibiting two consecutive
quarters of net losses and not incur a net loss for any fiscal year, suggest further that Be Our Guest
may need to find another lender who will not be as strict with its terms.� Reducing the big
increases in owners' pay is another way Be Our Guest can improve its cash position. Ultimately, the
company must devise a plan for funding its growth long term. While refinanced bank loans for now
may be adequate to finance the company, it should consider raising funds, from selling equity for
example. Proceeds from such a deal might be invested in a business that generates revenue during
Be Our Guest's slow seasons and eases the firm's reliance on credit for working capital. The
company "needs a game plan". Such an outline will forecast its financial needs and how to achieve
them. It also would help Be Our Guest's principals decide to what extent they even want their
business to expand. The owners say that they want to grow, but that is not necessarily always a good
thing. With growth bigger problems will occur, bigger challenges will need to be faced, but at the
same time bigger profits might be in place

Yum ! Brands Inc.
Like other industries, Goodwill is extremely vital for a company, company in this industry mainly
rely on patent and goodwill. In my opinion, goodwill is one of the most important assets for YUM!
Brands Inc. Because to frequent customers, their constantly support make goodwill accumulated,
and on the other hand for new customers, goodwill gives them confidence to trust YUM. Well and
stable goodwill can inform customers a lot of information. Total net goodwill for 2014 is $700(in
million). And YUM! Brands Inc. recorded goodwill of $75 million and $11 million for KFC and
Pizza Hut divisions, this part related to amount of 65 Kentucky Fried Chicken and 41 Pizza Hut in
Turkey. The net also includes foreign currency translation's impact on balances. In 2014 YUM!
Brands Inc. recorded impairment charges of $222, and it is only $160 in 2013 (in million).
Pensions– Defined Benefit Plan ... Show more content on Helpwriting.net ...
Brands Inc.'s 10–k, in 2013, Corporate G&A was decrease by the lower pension costs, also
including "lapping higher pension settlement charges, and lower incentive compensation costs,
partially offset by higher legal and professional fees."(From Yum! Brands Inc.'s 10–k) In 2014, the
partially offset by higher legal and professional fees, lapping higher pension settlement charges
which are including in the pension cost let the Corporate G&A decrease. 图 3:From YUM's 10–K In
2015 the pension expense will be recoded is impacted by discount rate as well, also contains "the
long–term rates of return on plan assets and mortality assumptions we selected at our measurement
date". (From YUM's 10–K) The company hopes their pension expense can increase approximately
$25 because of their U.S. plans. According to YUM's 10–K, "Higher net unrecognized losses in
Accumulated other comprehensive income are primarily a result of a lower discount rate at our 2014
measurement date."
Inventories
图 4: From YUM's

Chapter Two Of Disney's Be Our Guest
Chapter two of Be Our Guest focuses more in depth on guestology. It breaks it down into the
different components that make it up, called the guestology compass. Disney makes every effort to
know their guest, by actually knowing them they can determine who is not coming to their park.
Demographics is known as factual knowledge of guest. The point of demographics is figure out who
you are targeting and know what they are coming for and to also figure out who you are not
targeting. It's a good way to ensure change in order to target the people who are not doing business
with you. Psychographics are clues and hints to understand the guest a better level. Psychographics
are split up into four categories; needs, wants, stereotypes, and emotions.

W hotel development brochure Essay
NEW
NEXT
WHAT'S
STEP INSIDE
A category innovator and proven, successful, design–led lifestyle brand
Expand
The US phenomenon that became a global design powerhouse in 10+ Years
Electrify
A destination where cuttingedge design is infused with vibrant, 24/7 energy
Envision
An opportunity to provide insider access to the world of the extraordinary
cover W retreat & spa bali – seminyak left W BARCELONA
CATEGORY INNOV
ATOR
Combining the personality and cutting–edge style of a boutique hotel with the distinct positioning of
a contemporary, design–led lifestyle brand,
W has created an entirely new segment in the hotel industry.
Founded in New York
City in 1998, W Hotels quickly achieved success as a ... Show more content on Helpwriting.net ...
W New York – Downtown
TRENDSETTING AUDIENCE
W Hotels has been highly successful in targeting a distinct audience of trendsetters who define the
W scene, enhance our image and attract a dedicated following.
Trendsetters are the personification of what's cool, hip and now. Their influence is global. Their
presence is everywhere–at exclusive openings, with limited editions and the latest gadgets, in
celebrity blogs and social media. They live and breathe the energy of the W brand.

Following them are the trendseekers, devout
W brand loyalists who make up the majority of our guests and drive most of our revenue. Inspired
by, and aspiring to become trendsetters themselves, this group actively seeks out the coolest and
hippest environments.
They want that insider access and the feeling that they belong to the trendsetter scene.
They are the ones who stay for the night or for the after–party, and come back to do it all over again.
W is more than a hotel,
It's a destination within a destination
we provide insider access to what's new/next
An experience that is extraordinary, unforgettable and, in a word,
"wow"
SIGNATURE
PROGRAMMING
W Hotels is an innovator oF creative, engaging programming–from cocktails and cuisine to
exclusive happenings–that provides extraordinary experiences to guests and locals alike.
W London – Leicester Square
BEVERAGE AND FOOD
Working with visionary

Starwood Hotels And Leisure Business
Abstract
Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They
conduct their hotel and leisure business both directly and through subsidiaries. The writer will
discuss the main line of business of the company, countries in which the company operates,
competition, target market, product strategy, distribution strategy, communication strategy, pricing
strategy, differences in implementation: from one country to another. Starwood Hotels Inc.
Introduction
Starwood Hotels and Resorts are one of the world 's largest hotel and leisure companies. They
conduct their hotel and leisure business both directly and through subsidiaries. Starwood's brand
names include the following – Four Points, Le Méridien, Westin, The Luxury Collection, and
Sheraton, Aloft, St. Regis, W hotel, Element and more. The writer will discuss the following: Main
line of business of the company, countries in which the company operates, competition, target
market, product strategy, distribution strategy, communication strategy, pricing strategy, differences
in implementation: from one country to another. This paper will conclude with a summary of this
discussion.
Describe Main Line of Business of the Company
Starwood Hotels and Resorts was founded in the year 1980 with headquarters in Stamford, CO. It
has grown to build an empire with revenue earning of about 5.62 billion US dollars out of its 1207
hotels, each with over 300 rooms. They also have several amazing

A Brief History of Playboy Enterprises
There are many different aspects of American Culture. One part of this culture is the idolization of
beautiful women. Playboy is one of many examples of how Americans idolize women. Playboy
Enterprises, recognized by their iconic Playboy Bunny symbol, started off as just a men's magazine
that includes journal articles, fiction, and of course, photographs of nude women. Playboy Magazine
was founded by Hugh Hefner in Chicago, Illinois in 1953. Hefner incorporated HMH Publishing
Co., Inc. in Delaware on October 1, 1953. In December of 1953 Hefner released the first issue of the
magazine that would feature Marilyn Monroe on the cover. It would become very successful, selling
more than 50,000 copies of the first issue.
As the ... Show more content on Helpwriting.net ...
All of these shows were quite successful due to the fact that American culture idolizes beautiful
women.
Playboy was also quite successful with the creation of the Playboy Club. The Playboy Club was a
chain of nightclubs that would typically have a Living Room, a Playmate Bar, a Dining Room, and a
Club Room. The food and drinks were served to guests by Playboy Bunnies, some of which were
actually in the magazine. The Living Rooms would typically have local musicians and sometimes a
magician. The Club Rooms would be booked with big name entertainers and comedians.
The first clubs to open internationally were in Jamaica and London. In the early 1990s however, the
Playboy Club had become obsolete. There are still clubs that are operating in Macao and Cancun,
and one more will be opening in Los Angeles soon. These Clubs can also be spotted in some movies
and television shows, like in the 1971 James Bond Diamonds Are Forever movie, or in Season 4
Episode 10 of Mad Men ("Playboy Club").
These are just some of the ways Playboy has idolized women, but that's not all that the company and
the magazine are about. In an article titled "When Playboy ruled the world", written by Brett
Popplewell, he talks about some of the cultural impacts of Playboy. Popplewell talks in his article
about how Playboy is more than just a magazine that displays nude photos of women. It is a
magazine that also held many great articles, fiction pieces, poetry, and interviews

Target's Marketing Strategy
Target was found in 1902 and the first store opened in 1962 in Roseville, Minnesota, which
provided convenient shopping at discount prices. Due to the company's success, Target is now the
second largest retailer in America and is the most–visited retail website today ("Winning the Back to
College Sales Season", 2016). Target's brand promise is to "Expect More. Pay Less." In addition,
their core values consist of designing, celebrating diversity and inclusion, offering great shopping
anytime, anywhere, having a fun and rewarding place to work, and offering their customers more for
their money. The company's mission statement, which is mentioned as its "Promise & Beliefs"
states, "We fulfill the needs and fuel the potential of our guests. That ... Show more content on
Helpwriting.net ...
As of 2016, Target's revenue is worth $69.5 billion, they have reached $69,495 million in sales, and
today, their stock is worth $58.99. Target's marketing mix consists of price, product, place, and
promotion strategies. In terms of placement, Target has 1,800 plus stores and 39 distribution centers
in the U.S. In addition, Target has over 320,000 team members across the world and they have over
2,500 team members in Bangalore, India, which is their other headquarters other than their
Minneapolis location. Target also has an online business other than their physical ones, which is
Target.com. In terms of product, Target has a wide and diverse range of merchandise which consists
of apparel, shoes, home décor, electronics, toys, and food for example. Of these products, Target has
exclusive and owned brands. Target uses several pricing policies to offer good bargain prices.
According to marketing 91.com, Target uses an economy policy, which prices goods at discounted
and low prices and Target uses a bundling pricing policy, which encourages bulk sales through
incentives. In terms of promotions, Target uses electronic and print media ad campaigns to promote
their products and special offers, which consists of coupons, flyers, newspapers, magazines, and
television

Food Inc Documentary Summary
choose between a whole meal or one item at the supermarket, despite the nutritional value of one
over the other? Michael Pollan, a guest speaker, asks in the documentary "Why is it that you can buy
a double–cheeseburger at McDonald's for 99¢, and you can't even get a head of broccoli for 99¢?
You want the small one? We've skewed our food system to the bad calories and it's not an accident"
(Food Inc.). If Alfredo Orozco had started off with healthy foods in the first place he wouldn't need
to spend so much money on medication, however, the food industry has twisted our thinking and
created this issue. This is the exact dilemma many families, who simply don't have the money or
knowledge run into. The research from the Journal of Youth and Adolescence discusses the rising
obesity rates within poor, minority based communities. The article, agrees with this argument from
Food Inc. by stating that "The prevalence of obesity is significantly higher in poor communities than
in affluent communities; and it is higher among ... Show more content on Helpwriting.net ...
However, Food Inc. doesn't recommend the idea of veganism, but rather changing the way America
produces their agricultural–based products. The producers even added ways to change and better our
food industry. Joel Salatin argued that we could modify the food industry slowly,"Imagine what it
would be if, as a national policy, we said we would be only successful if we had fewer people going
to the hospital next year than last year. How about that for success? The idea then would be to have
such nutritionally dense unadulterated food that people who ate it actually felt better, had more
energy, and weren't sick as much"(Food Inc.). His argument was that people don't have to give up
their meat, but they should argue for less disease and harm just from eating something that should be
nourishing

Benefits Of A Vacation Time
Another great benefit that we offer is our vacation benefit. After working for our company for a
year, employees will receive one week paid vacation. Two to five years of service will equate to two
weeks. Five to fifteen years of service will earn three weeks of vacation time. Vacation time will not
roll over for the year. If an employee does not use it, he will lose it. Vacation will be available for
twelve months. (Anniversary to anniversary.) All vacation time must be requested two weeks in
advance for coverage, and it does not have to be taken all at once. Furthermore, we offer sick time.
This will start accumulating after working for six months. An employee can earn two days of sick
time each month, which will accrue to twenty days a year. Sick time will roll over to the following
years to a maximum of one hundred and thirty days. We also provide personal time. Five days a year
will be paid; any other personal time has to be manager approved and will be unpaid. IRSC BAS
Inc. also offers our employees $20,000 a year for four years to help pay college tuition. The college
or university will bill IRSC BAS Inc. every semester. The company has full access to grades and
GPA. The fund policy is that an employee is required to achieve a C letter grade or higher for each
class. After two consecutive semesters, if the associate receives lower than a C letter grade, funds
will be reduced. After four semesters, if grades do not improve, the

Sratosphere Case Study
Stratosphere – Las Vegas
Subculture Marketing Suggestion
Targeted Demographic
Age: 35–44
Location: Residents of Downtown Las Vegas
Household Income: $75,000 – $124,999 per year
Housing: Single Family Homes
Census Bureau Data (Based on 2012 Census Information [1]):
2012 Population of focus area: 75,240 (Focused on 89101 and 89104 Zip Codes [2])
Percentage of Las Vegas Population: 14.4%
35–44 Population: 89101– 15% 89104– 14%
Percentage of location population that meets income goal: 89101– 5% 89104– 9%
Intent
To attract residents of Downtown Las Vegas and frequent visitors of Downtown Las Vegas to The
Stratosphere Hotel and Casino, with a focus on the art, and subculture communities.
Possible Events/Partnerships:
Themed jump

Case Astor Lodge & Suites
BUS827 Astor Lodge and Suites, Inc Case1 Hints
Dr David Gray Email: david.gray@mq.edu.au
Astor Lodges Caase 1
1
Case Questions
Problem Losing Money: Astor Lodge & Suites, Inc., a 250 property hotel chain, is about to post its
fifth consecutive unprofitable fiscal year. Requirements: Prepare Presentation for new President and
CEO, Joseph James, describing each VPs 1) his or her initiatives, expenditures, and outcomes for
each of the past two fiscal years, and 2) planned initiatives and budgetary needs for fiscal 2006. 3)
Show how their staffs prior and planned initiatives and expenditures contributed the company's
EBITDA (Earnings Before Interest, Taxes, Depreciation, and Amortization) – the corporate
performance metric recently ... Show more content on Helpwriting.net ...
4. Given Mr James charge to the senior vice president, how would you portray and assess sales and
marketing initiatives, expenditures, and outcomes for fiscal 2004 and 2005? 5. What should Kelly
Elizabeth propose in her fiscal 2006 sales and marketing plan and budget Astor Lodges Caase 1 4
1. How would you characterise the U.S. hotel industry in early 2005
1. Think about size, growth, locational aspects and segmentation 2. Market Structure 3. Performance
metrics used 4. Trends
2. What is the current competitive positioning for Astor lodges & Suites, Inc
1. Think about the basis of competition: competitive positioning may be based on (a) attributes or
benefit, (b) use or application, (c) product or brand user, (d) product or service class, (e)
competitors, and (f) price and quality. 2. Write its positioning statement
Astor Lodges Caase 1 5
3.
How would you characterize the operational and financial performance of Astor Lodge & Suites,
Inc.?

1. Analyse Exhibit 5 and its implications 2. Analyse and compare Exhibits 3 and 5 and identify
implications (trends in revenues, occupancy, average daily rates and costs) 3. Analyse Exhibit 4 and
its implications looking at EIBTDA 4. Think about what determines EBITDA
Astor Lodges Caase 1
6
4. Given Mr. James' charge to the senior vice presidents, how would you portray and assess sales
and marketing initiatives, expenditures, and

Marriott International
Analysis of Marriott International:
A closer look
Marriott International was founded on May 15, 1927 by J. Willard Marriott in Washington D.C. It
started out as a root beer stand which grew into a chain of restaurants and hotels (Marriott
International Inc., 2013). Now Marriott International has around 3,150 properties for lodging in the
United States and 67 in other countries (Marriott International Inc, 2012). The Executive Chairman
is Bill Marriott and the President and CEO is Arne Sorenson. Marriott International was also ranked
217 in the Fortune 500 in 2012 but ranked number one in the fortune 500 for its industry (hotels,
casinos, resorts) (Cable News Network, 2012). The organizational structure of Marriott International
is ... Show more content on Helpwriting.net ...
Using SWOT analysis is a good way to analyze the product make up of Marriott International. One
of the main strengths for this company is the brand name. Marriott International is a strong brand
name and is known for their mid to higher end hotels. All of the nicer hotels bear the Marriott name
while the lower end hotels have only the specific hotel name on them (Pashia, 2012). Marriott
International has many different brands including: the Ritz–Carlton, Renaissance hotels, AC hotels,
JW Marriott, Bulgari hotels and resorts, Edition, Autograph collection, Marriott hotels and resorts,
Courtyard by Marriott etc. (Ersayar, 2012). Because of Marriott's diversified brands and all types of
hotels, from luxury and high end to the lower end, it has a strong market presence. Good employee
retention is also a strength of Marriott International. The total workforce for this company is over
150,000 with a good promotion program from within (Pashia, 2012). IT solutions are a large way to
bring in business and are another one of their strengths. According to Christy Pashia in her Marriot
overview article, "Marriott International is upgrading its properties with technology that responds to
the needs of business and leisure travelers. It has transformed its public areas to encourage guests to
work and socialize through the adoption of the latest design, technology, food and beverage
offerings" (Pashia, 2012). With the new

Diversity At Gap Inc.
"For our business to grow, our people also need to understand and embrace the wide variety of
cultures that we increasingly encounter across our brands and store locations" (Gap Inc.).That was
stated on Gap Inc. website and is very well said. That is such a strong message. Diversity can be
defined in many ways by many people. I think it is how someone looks at someone's gender and
race. On Gap Inc. website, they have a special tab taking about diversity. "At Gap Inc. inclusion and
equality is woven into our DNA. Our company was co–founded by a woman, Doris Fisher, and
today women comprise 74 percent of our employees" (Gap Inc.). I do think Gap Inc. Is all about
being as diverse as possible. I was doing research about Gap to see if they were in the new about
diversity and all I found was Gap giving jobs to a lot of women and women playing a big role in the
family of Gap Inc. How they compare in their industry I would say it is high. ... Show more content
on Helpwriting.net ...
being diverse for example Gap did a campaign for pride month and their slogan was "Bridging the
Gap" according to brandchannel.com "The campaign celebrates optimism, individuality and
everything Gap Inc. (Shayon) they also had guest like Wiz Khalia, Christie Brinkiley and Jonathan

Durwood Theater History
A small family owned business is now a successful business of leading entertainment. Its history
dates back to 1920, when the Dubinsky brothers Edward Maurice and Barney Dubinsky were the
first original owners to purchase Regent Theatre in Kansas City, Missouri. (AMC History) In 1961,
Edwards son, Stanley Durwood, took control of what at the time was named Durwood Theaters
when his father died. (Variety) He later renamed the theater to American Multi–cinema, which is
officially known as AMC Entertainment, Inc.. Being that Stanley was in the U.S Air Force he started
to apply military management to modernize the movie theater industry. Stanley explained to Variety
magazine, "We needed to define what our company was doing in the business. My dad

Radio Hour Mission Statement
Every Monday a group of UW–Madison students and affiliates come together to relay the
happenings of the city on the airwaves.
The "On Wisconsin Radio hour is an audible picture of what Badger Pride is and beyond," according
to the show's mission statement. "Covering events, culture, politics, and sport," the show aims "to be
the magic of Madison through sound."
Though the show is student–run, the team recognizes the importance of their promotions reaching
the surrounding community, according to Annie Peretz, public relations team member of On
Wisconsin.
As the "flagship public affairs program" of WSUM, On Wisconsin is a young show. GoodNight, a
new service dedicated to helping navigate Madison's downtown night life, is also currently learning
... Show more content on Helpwriting.net ...
"There isn't anything that focuses on homegrown; what's going on here. To me, Madison is such a
talented city in terms of music and playwriting," said Galva. "Whatever it is... let's get a radio show
that can cover those things."
Though On Wisconsin has featured numerous local artists, they do not limit who they feature or
what events they promote. They also look for alternatives to popular venues according to Peretz.
According to Peretz, the On Wisconsin team tries to mix it up by involving different campus groups
and organizations from around the city.
The team started out by approaching individuals like musicians, comedians or interesting locals to
be aired on the show.
"For the longest time we were a show that was coming up and so we took what we could get, now
we actually have people approaching us," said Galva.
Unlike the WSUM station, On Wisconsin does not use underwriting. Therefore, the show worked
with the resources they had to gain their recognition. According to Inc. Magazine, utilizing social
media as a form of marketing is important when on a limited

Case Study: Wildewood Farm Inc.
Are you living in the Ball Ground, Canton or Alpharetta area and looking for an honest company to
provide you with horseback riding lessons? At WildeWood Farm Inc. we are proud to offer
incredible services for both adults and children the same.
Our company has over 20 years of experience in the industry and run by a generation of equestrians.
Established in Ball Ground, Georgia we are guaranteed to provide you with the most conscious and
exciting experience.
While many of our clients seek services for beginner horse riding lessons, we offer training for more
acquired skills as well. If you or a child is in need of further horseback training, we can assist you in
furthering your knowledge.
However, many of our guests seek our services for

Culver's Case Analysis
Culver's restaurant's mission statement is short and sweet: "Every guest who chooses Culver's leaves
happy" (MissionStatements, 2009). When I first read this, all I could think was "Is that really a
mission statement?" I'll admit, I was skeptical that I would find anything to clarify and expand on it
when I went to their website. But just after reading the page titled "Our Story", I was convinced. On
their website, the page titled "Our Story" tells just that – how the restaurant was started. It talks of a
couple named George and Ruth who raised their kids in a town in Wisconsin and decided to buy a
restaurant. They had no experience with running a business or maintaining a restaurant, but George
was a great cook and Ruth was very hospitable and amazing with the guests. After three years, one
of their sons, Craig, decided to make it even bigger; he opened the restaurant that we know and love
as "Culver's" (Inc, 2016). Craig says that to this day they make the famous ... Show more content on
Helpwriting.net ...
Through a non–profit organization called "Culver's Very Important Partners (VIP)" they have been
awarding scholarships to their team members for over 20 years. In 1993 they provided their very
first scholarship for $500 and have only been growing ever since. In 2015, they provided $432,000
to 234 employees! They say that since they've started, "Culver's VIP Scholarship Program has
awarded over $3 million in scholarships to more than 2,800 team members" (Inc, 2016). In
conclusion, while the Culver's mission statement says "every guest who chooses Culver's leaves
happy", it seems clear that they go above and beyond for every single person who steps foot inside,
including their employees! Not only does their website describe how they are achieving their
mission, but also specific stories of what they're doing to make everyone leave with a smile on their
face and a happy memory in their

Banczero Case Essay
Innovation Strategy (AEM 437) Prof. Aija Leiponen Applied Economics and Management This
course for juniors and seniors explores firm strategies related to innovation and technological
change. We focus on how the success of technological innovations–new products, processes, and
services–depends on the firm's business model. Other key topics include intellectual property rights
and the management of technological uncertainty through organizational arrangements such as
corporate venturing, spinoffs, and alliances. Technological change is a fundamental driver of
economic development and performance, not only at the level of firms and industries but also
economies. Innovation is the organizational process through which new ... Show more content on
Helpwriting.net ...
Technology and development. (Jan 24) Readings: Schilling Ch 1: Introduction Video: Great
Inventions 3. Institutions and incentives: Systems of Innovation (Jan 29) Schilling Ch 2: Sources of
innovation Porter and Stern: Location Matters, Sloan Management Review, 2001 (on line)
Farhoomand: National Innovation Systems of China and the Asian Newly Industrialized Economies:
A Comparative Analysis. Asia Case Research Centre, University of Hong Kong, HKU392. Handed
out in class. INNOVATION AND FIRM CREATION 4. Creativity (Jan 31, Feb 5) Video: Deep
dive/IDEO Inc (Jan 31) Creativity exercise in TEAMS (Jan 31) Schilling Ch 12 (Jan 31) E–clips:
Howard Morgan (IdeaLab), Jaime Jorasch (Walker Digital) Amabile: How to Kill Creativity?
Harvard Business Review 1998 (course packet; writeup 1. For Feb 5) Assignment 1 DL: The
greatest technological challenge of our time (DL: Jan 31) 5. University startup process (Feb 7)
Audia & Rider: A Garage and an Idea: What More Does an Entrepreneur Need? California
Management Review 2005 (online) Scott Shane: Academic Entrepreneurship – University Spinoffs
and Wealth Creation, Edward Elgar, Cheltenham, UK, 2004. Ch 10 (course packet). Case 1:
A123Systems, HBS case 9–606–114 (course

Amber Inn &Amp; Suites, Inc.

Recommended

Recommended

More Related Content

Similar to Amber Inn &Amp; Suites, Inc.

Similar to Amber Inn &Amp; Suites, Inc. (14)

More from Kate Loge

More from Kate Loge (20)

Recently uploaded

Recently uploaded (20)

Amber Inn &Amp; Suites, Inc.