Non Verbal Communication is a communication which is used in Business and is effective to increase the Business Communication

1. Business
Communicatio
n

2. Nonverbal Communication
• Define the Term ‘nonverbal Communication.
• List and define the four types of nonverbal
communication.
• Identify its importance to the total message.
• Distinguish four ways of grouping nonverbal
communication.
• Identify seven aspects of nonverbal behavior.
• Highlight the role of nonverbal behavior in the
communication process.

3. Nonverbal communication consists of that part of
a message that is not encoded in words. The
nonverbal part of the message tends to be less
conscious and often reveals the sender’s feelings
and preferences more spontaneously and
honestly than the verbal part. If the verbal
message does not match the nonverbal
communication, people tend to believe the
nonverbal message.
Interpreting the nonverbal part
of the message.

4. 1. Personal (to the individual)
2. common to a group of people or culture
3. universal (to humankind)
4. unrelated to the message (random)
Four types of nonverbal
messages

5. Nonverbal communication involves kinds of nonverbal
behavior that are unique to a person. The meaning is also
unique to the person sending the message.
Cultural nonverbal communication, by contrast, is
characteristics of, or common to, a group of people.
Four types of nonverbal
messages

6. Universal nonverbal communication is behavior
that is common to humankind.
Unrelated nonverbal communication, such as
a sneeze, is unrelated to the verbal message.
Four types of nonverbal
messages

7. • People communicate nonverbally with body
movement and with personal relationship
behaviors. This nonverbal communication
changes or complements the verbal
communication. Nonverbal communication
always occurs in a context or framework. The
context often determines the meaning of the
nonverbal behavior. On different occasions, the
same nonverbal gesture may have completely
different meanings. Without context and spoken
works, nonverbal behavior is almost impossible to
interpret with any accuracy.
Analyzing Nonverbal
Communication

8. Theoretical writings and research classify nonverbal
communication into seven main areas:
1. Body movement
2. Physical characteristics
3. Touching behavior
4. Vocal qualities (paralanguage)
5. Space (proximity)
6. Artifacts
7. Environment
Analyzing Nonverbal
Communication

9. • Body movement includes movement of the hands,
head, feet and legs, posture, eye movements and
facial expressions – all these affect the message.
Body Movement

10. • Physical characteristics such as body, shape,
general attractiveness, body and breathe odors,
weight, hair and skin colour are important parts of
nonverbal communication.
• Because people react and respond to these
factors, they all determine their responses in
interpersonal encounters. First impressions and
images of others can be associated
unconsciously with past experiences of people
with similar physical characteristics.
Physical Characteristics

11. • Paralanguage is that part of language
associated with, but not involving the word
system. It consists of the voice qualities and
vocalizations that affect how something is said
rather than what is said.
• Voice qualities include:
• Pitch range
• Pitch control
• Rhythm control
• Tempo
• Articulation control
• Resonance.
Paralanguage (Vocal Qualities)

12. • Vocalizations also give clue to the total message.
Three of these are shown in table. The tones of
voice, rate of speaking and voice inflection are an
important part of the total message. A tired
person, for example, will speak more slowly than
usual, a disappointed person may speak with a
flat tone, while the tone of voice of someone
excited about a coming holiday reflects this
excitement.
Paralanguage (Vocal Qualities)
Type Examples
Vocal
characterizers
laughing, crying, sighing, yawning, clearing the throat,
groaning, yelling, whispering
Vocal Qualifiers intensity (loud/soft); pitch height (high/low).
Vocal Segregates sounds such as ‘uh-huh’, ‘um’, ‘uh’; silent pauses.