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5 SEO STRATEGIS(Every company needs to master)
• Domain name strategies
• Linking strategies
• Keywords
• Title tags
• Meta description tags
#1
Domain name strategies
>Domain names are traffic magnets
>63 million domain names registered
>4.7 million domain names registered 1st quar 2004
>Choose a domain name that will increase your search
engine ranking. How?
>simple, short, no hyphens, no numbers
>use keywords, common words, advertising terms, product
names
>choose a keyword that is important for your business
#2
Linking strategies
>The more inbound links the higher the SE ranking
>if the site linking to you is already indexed, spiders will also receive
your site
>quality of inbound links is critical
>how to increase link
a) good content
b) good outbound links
c) target a list of sites from which you can request inbound links
>links for the sake of links can damage your search rankings
#3
Keywords
>keywords are words that appear the most in a page
>the spider chooses the appropriate keywords for each page,
then sends them back to its SE
>your web site will then be indexed based on your keywords
>can be key phrases or a single keyword
>do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore
them
>write keyword-rich text
>balance keyword-rich and readability
>always have text in your page: at least 100 words
#4
Title tags
>The first thing that a search engine displays on a search return
>Must keywords in title to be ranked no. 1
>Should have the exact keyword you use for the page
>Every single web page must have its own title tag
>You can use up to 65 characters eg Ebay
#5
Meta description tags
>Displayed below the title in search results
>Use dynamic, promotional language
>Use keywords
“ Our proven strategies will help your website climb the rankings,
getting you the customers your business needs”
www.iperidigi.com

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5 SEO strategies every company needs to master

  • 1. 5 SEO STRATEGIS(Every company needs to master) • Domain name strategies • Linking strategies • Keywords • Title tags • Meta description tags
  • 2. #1 Domain name strategies >Domain names are traffic magnets >63 million domain names registered >4.7 million domain names registered 1st quar 2004 >Choose a domain name that will increase your search engine ranking. How? >simple, short, no hyphens, no numbers >use keywords, common words, advertising terms, product names >choose a keyword that is important for your business
  • 3. #2 Linking strategies >The more inbound links the higher the SE ranking >if the site linking to you is already indexed, spiders will also receive your site >quality of inbound links is critical >how to increase link a) good content b) good outbound links c) target a list of sites from which you can request inbound links >links for the sake of links can damage your search rankings
  • 4. #3 Keywords >keywords are words that appear the most in a page >the spider chooses the appropriate keywords for each page, then sends them back to its SE >your web site will then be indexed based on your keywords >can be key phrases or a single keyword >do not use common words eg ‘the’ ‘and’ ‘of’: spiders ignore them >write keyword-rich text >balance keyword-rich and readability >always have text in your page: at least 100 words
  • 5. #4 Title tags >The first thing that a search engine displays on a search return >Must keywords in title to be ranked no. 1 >Should have the exact keyword you use for the page >Every single web page must have its own title tag >You can use up to 65 characters eg Ebay
  • 6. #5 Meta description tags >Displayed below the title in search results >Use dynamic, promotional language >Use keywords
  • 7. “ Our proven strategies will help your website climb the rankings, getting you the customers your business needs” www.iperidigi.com