Digital Marketing Formula


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Digital Marketing Strategy with SEO (Search Engine Optimization)

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Digital Marketing Formula

  1. 1. Because we have Quality
  2. 2. Pertumbuhan internet IndonesiaPertumbuhan Internet Indonesia
  3. 3. Kenapa Digital Marketing Penting
  4. 4. Keuntungan Yang Diperoleh• Memiliki website meningkatkan efektifitas promosi• Memiliki website menjangkau pasar tanpa batashingga ke luar negeri• Memiliki website memudahkan anda berkomunikasidengan konsumen dimana saja dan kapan saja• Memiliki website pilihan murah dan mudah bagisiapa saja yang ingin memulai usaha• Memiliki website membuka peluang meningkatkanomset hingga 1000%
  5. 5. Let’s Start Optimation Your Website
  6. 6. SEO dan SEM(search engine Oprimation & search engine marketing)Konten yang diharamkan untuk di optimasi (SEO) :• Flash and shockwave – Tidak Dapat terindex oleh google.• Image only sites - spiders tidak dapat menggambil image.• Image maps - spiders tidak dapat membaca peta.• PDF files• Drop down menuSEO(no cost per click)SEM(cost per click)
  7. 7. SEO strategies/techniques1. Domain name strategies- domain names are traffic magnets> 63 million domain names registered> 4.7 million domain names registered 1st quar 2004- choose a domain name that will increase your searchengine ranking. How?- simple, short, no hyphens, no numbers- use keywords, common words, advertising terms,product names- choose a keyword that is important for your business
  8. 8. 2. Linking strategies- the more inbound links the higher the SE ranking- if the site linking to you is already indexed, spiders willalso receive your site- quality of inbound links is critical- how to increase links: a) good content b) goodoutbound links c) target a list of sites from which you canrequest inbound links- links for the sake of links can damage your searchrankings“Link relevancy is critical in getting your site indexed bysearch engines”“A small number of inbound links from high-quality,relevant sites is more valuable than many links from low-traffic, irrelevant sites.”
  9. 9. 3. Keywords- important in optimising rankings- keywords are words that appear the most in a page- the spider chooses the appropriate keywords for eachpage, then sends them back to its SE- your web site will then be indexed based on yourkeywords- can be key phrases or a single keyword- do not use common words eg „the‟ „and‟ „of‟: spidersignore them- write keyword-rich text- balance keyword-rich and readability- always have text in your page: at least 100 words
  10. 10. 4. Title tags- important in optimising rankings- the first thing that a search engine displays on a searchreturn- must keywords in title to be ranked no. 1- should have the exact keyword you use for the page- every single web page must have its own title tag- you can use up to 65 characters eg Ebay (title is littered with keywords)5. Meta description tags- the next important- displayed below the title in search results- use dynamic, promotional language- use keywords
  11. 11. 6. Alt tags- include keywords in your alt tags7. Submit your website to SEs for indexing- submit your site to search engine directories, directorysites and portal sites- indexing takes 1 wk to 3 months
  12. 12. What is search engine marketing (SEM)?SEM is the act of marketing a website via searchengines by purchasing paid listingsPaid listings:- Paid inclusions- Advertising programs where pages are guaranteed tobe included in a search engines index in exchange forpayment- no guaranteed ranking- payment made on a Cost Per Click (CPC)SEM(search engine marketing)
  13. 13. SEM
  14. 14. Other internet marketing strategies
  15. 15. Other internet marketing strategies
  16. 16. Thank‟s You