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Search Engine optimisation - Mohammad Dadkhah


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Mohammad Dadkhah started his career in online marketing field in 2005 with Google Adwords. Since then his competences expanded into other spheres such as Google Analytics, Facebook Ads, Search Engine and Website optimization. In August 2012 he published a bookOnline Marketing: Den Røde Tråd, that has collected all the good advices and recommendations for easy and concrete do-it-yourself methods.

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Search Engine optimisation - Mohammad Dadkhah

  1. 1.       Experts. Network. Events.
  2. 2. Social Engine Optimization By Mohammad Dadkhah – AdForce1
  3. 3. Optimizing your site for • What, Why and How • Onsite SEO - Structure and content • Intro to linkbuilding
  4. 4. What is SEO? •  Search Engine Optimization •  To ”optimize” your website to rank on search engines •  Search results A.K.A Organic results Search results
  5. 5. Why SEO? •  Customers use search engines to find a supplier •  Your website needs traffic – The Fuel of Your Business •  Free traffic = free customers •  Good SEO = Rankings on multiple search engines
  6. 6. Onsite SEO – Title Tag, Linkstructure & Content
  7. 7. Structure is alfa & omega. Good Content will always be king!
  8. 8. Relevant content => more traffic => more customers
  9. 9. Title Tag should be written on ALL your pages
  10. 10. Title Tag: Up to 70 characters to explain your content but never more!
  11. 11. Your Title Tag & meta description content appears on the search correctly or incorrectly depending on the length
  12. 12. Content Title ( H1 ): Your most important keyword should be in your H1
  13. 13. Content Title ( H1 ): Don’t write the same thing that 1000000 others also do
  14. 14. Content: Your most important keyword should appear several times. Tell the search engines that this is your most important keyword but DONT OVERDO!
  15. 15. URL’s should always be “clean”
  16. 16. Internal Link structure: Good guide for search engines but also users
  17. 17. Don’t name your menu the same thing as everybody else
  18. 18. Name your menu strategically
  19. 19. SEO basic check list •  Have unique landingpages for all your products/services •  Every page should have a unique title tag – no exceptions! •  Every page should have a unique meta description content – no exceptions! •  Title Tag can be up to 70 characters, meta descriptions can be up to 156 characters but try to keep them 10 characters less •  Your most important keyword should appear in the content title H1 •  Content text should be between 100-400 words •  Most important keyword should be in <strong> but never more than 1-2 times •  KeyWord density: 1-3 % ( Dont overdo! ) •  Forget your teacher – write to search engines and users •  Remember your teacher – No spelling or grammar mistakes! •  Dont mix to many keywords on the same page – keep focus!
  20. 20. SEO technical check list •  Have Clean URLs •  Never create duplicate content •  Link internally – create a good navigation for the search engines and users •  Link to other relevant sites – confirm your own content •  Use Webmaster Tools – keep track of your site performance •  404 errors should have been fixed yesterday! error must never exist on your site
  21. 21. Offsite SEO, Linkbuilding: Getting the trust to your site
  22. 22. Pagerank: En good indicator of your sites “authority” •  You want Google to recommend your site – but who is recommending your site?