Submit Search
Upload
From B2B to B2C: The UX Path to Innovation
ā¢
5 likes
ā¢
495 views
Karen T. Lin
Follow
October 2015 presentation for an OEM/ODM audience
Read less
Read more
Business
Report
Share
Report
Share
1 of 93
Download now
Download to read offline
Recommended
UX STRAT USA 2021: SoĢnke Rohde, Salesforce
UX STRAT USA 2021: SoĢnke Rohde, Salesforce
UX STRAT
Ā
Building a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering Failure
jgoulah
Ā
How to be a Successful Data PM by Zillow Product Leaders
How to be a Successful Data PM by Zillow Product Leaders
Product School
Ā
Translating Big Raw Data Into Small Actionable Information
Translating Big Raw Data Into Small Actionable Information
Alan McSweeney
Ā
Business Intelligence
Business Intelligence
Charis Joy Mayo
Ā
Essential Reference and Master Data Management
Essential Reference and Master Data Management
DATAVERSITY
Ā
Product management
Product management
Ahmedalhassar1
Ā
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA International
Ā
Recommended
UX STRAT USA 2021: SoĢnke Rohde, Salesforce
UX STRAT USA 2021: SoĢnke Rohde, Salesforce
UX STRAT
Ā
Building a Successful Organization By Mastering Failure
Building a Successful Organization By Mastering Failure
jgoulah
Ā
How to be a Successful Data PM by Zillow Product Leaders
How to be a Successful Data PM by Zillow Product Leaders
Product School
Ā
Translating Big Raw Data Into Small Actionable Information
Translating Big Raw Data Into Small Actionable Information
Alan McSweeney
Ā
Business Intelligence
Business Intelligence
Charis Joy Mayo
Ā
Essential Reference and Master Data Management
Essential Reference and Master Data Management
DATAVERSITY
Ā
Product management
Product management
Ahmedalhassar1
Ā
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA 2023: Learn how to get over personas by swiping right on user roles
UXPA International
Ā
Product management foundations
Product management foundations
Pooja T R
Ā
Lean Product Development using Design Thinking
Lean Product Development using Design Thinking
Agedo GmbH
Ā
BIT (Building Material Retail Online Store) Project Nay Linn Ko
BIT (Building Material Retail Online Store) Project Nay Linn Ko
Nay Linn Ko
Ā
So you want to be a Service Designer
So you want to be a Service Designer
Jamin Hegeman
Ā
Data Product Management at Nubank
Data Product Management at Nubank
AndrƩ de Lannoy Tavares
Ā
Managing an Experimentation Platform by LinkedIn Product Leader
Managing an Experimentation Platform by LinkedIn Product Leader
Product School
Ā
4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats
UpUp Labs
Ā
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
UXPA International
Ā
Business Intelligence
Business Intelligence
Khalizan Halid
Ā
What is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PM
Product School
Ā
UX research
UX research
Billy Choi
Ā
What is Product Management ?
What is Product Management ?
Charles Loumeau
Ā
The Evolution of UX at Redfin
The Evolution of UX at Redfin
UserTesting
Ā
ux flow and process
ux flow and process
suniltalekar1
Ā
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
KT Chiu
Ā
What's Growth PM and How's it Different to PM Types by Dropbox PM
What's Growth PM and How's it Different to PM Types by Dropbox PM
Product School
Ā
User Story Mapping Workshop
User Story Mapping Workshop
Dana Pylayeva
Ā
Doubled Diamond Model
Doubled Diamond Model
Carmine Mastrantone
Ā
A brief history of software development methodologies
A brief history of software development methodologies
Intetics
Ā
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
UXPA International
Ā
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
ux singapore
Ā
User experience doesn't happen on a screen: It happens in the mind.
User experience doesn't happen on a screen: It happens in the mind.
John Whalen
Ā
More Related Content
What's hot
Product management foundations
Product management foundations
Pooja T R
Ā
Lean Product Development using Design Thinking
Lean Product Development using Design Thinking
Agedo GmbH
Ā
BIT (Building Material Retail Online Store) Project Nay Linn Ko
BIT (Building Material Retail Online Store) Project Nay Linn Ko
Nay Linn Ko
Ā
So you want to be a Service Designer
So you want to be a Service Designer
Jamin Hegeman
Ā
Data Product Management at Nubank
Data Product Management at Nubank
AndrƩ de Lannoy Tavares
Ā
Managing an Experimentation Platform by LinkedIn Product Leader
Managing an Experimentation Platform by LinkedIn Product Leader
Product School
Ā
4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats
UpUp Labs
Ā
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
UXPA International
Ā
Business Intelligence
Business Intelligence
Khalizan Halid
Ā
What is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PM
Product School
Ā
UX research
UX research
Billy Choi
Ā
What is Product Management ?
What is Product Management ?
Charles Loumeau
Ā
The Evolution of UX at Redfin
The Evolution of UX at Redfin
UserTesting
Ā
ux flow and process
ux flow and process
suniltalekar1
Ā
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
KT Chiu
Ā
What's Growth PM and How's it Different to PM Types by Dropbox PM
What's Growth PM and How's it Different to PM Types by Dropbox PM
Product School
Ā
User Story Mapping Workshop
User Story Mapping Workshop
Dana Pylayeva
Ā
Doubled Diamond Model
Doubled Diamond Model
Carmine Mastrantone
Ā
A brief history of software development methodologies
A brief history of software development methodologies
Intetics
Ā
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
UXPA International
Ā
What's hot
(20)
Product management foundations
Product management foundations
Ā
Lean Product Development using Design Thinking
Lean Product Development using Design Thinking
Ā
BIT (Building Material Retail Online Store) Project Nay Linn Ko
BIT (Building Material Retail Online Store) Project Nay Linn Ko
Ā
So you want to be a Service Designer
So you want to be a Service Designer
Ā
Data Product Management at Nubank
Data Product Management at Nubank
Ā
Managing an Experimentation Platform by LinkedIn Product Leader
Managing an Experimentation Platform by LinkedIn Product Leader
Ā
4 Effective Product Roadmap Formats
4 Effective Product Roadmap Formats
Ā
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
UXPA 2023: Best practices for unmoderated think-alouds: How to walk a strange...
Ā
Business Intelligence
Business Intelligence
Ā
What is Product vs. Platform Product Management by Oracle PM
What is Product vs. Platform Product Management by Oracle PM
Ā
UX research
UX research
Ā
What is Product Management ?
What is Product Management ?
Ā
The Evolution of UX at Redfin
The Evolution of UX at Redfin
Ā
ux flow and process
ux flow and process
Ā
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
é²ē«Æē³»ēµ±å°ēéēęø¬č©¦čęŗå - 仄張ę 妹ē§ę®ŗå®ē„Øēŗä¾
Ā
What's Growth PM and How's it Different to PM Types by Dropbox PM
What's Growth PM and How's it Different to PM Types by Dropbox PM
Ā
User Story Mapping Workshop
User Story Mapping Workshop
Ā
Doubled Diamond Model
Doubled Diamond Model
Ā
A brief history of software development methodologies
A brief history of software development methodologies
Ā
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
Enter the Experience-map Multiverse: Stop journey mapping and start universe ...
Ā
Viewers also liked
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
ux singapore
Ā
User experience doesn't happen on a screen: It happens in the mind.
User experience doesn't happen on a screen: It happens in the mind.
John Whalen
Ā
Mobile App User Experience Myths, Debunked
Mobile App User Experience Myths, Debunked
Apteligent
Ā
Valutare la user experience e la customer experience: quattro casi studio
Valutare la user experience e la customer experience: quattro casi studio
Adriano Lionetti
Ā
A Walk Through of User Experience and User Interface
A Walk Through of User Experience and User Interface
Network Affiliates
Ā
Penn potomac independent audit - karen lin
Penn potomac independent audit - karen lin
Karen T. Lin
Ā
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)
Peter Boersma
Ā
B2B B2C Marketing Strategies That Work for Both
B2B B2C Marketing Strategies That Work for Both
Silverpop
Ā
Re:ć¼ćććå§ććUI/UXēę“»
Re:ć¼ćććå§ććUI/UXēę“»
Hiroaki Sano
Ā
UX = ROI: It's not just a myth
UX = ROI: It's not just a myth
Jeremy Johnson
Ā
Demystifying User Experience
Demystifying User Experience
Cake and Arrow
Ā
Agile india 1 day workshop quality in use user experience v5 for sharing
Agile india 1 day workshop quality in use user experience v5 for sharing
Isabel Evans
Ā
Campionato italiano sci 2017 - Classifiche slalom gigante maschile
Campionato italiano sci 2017 - Classifiche slalom gigante maschile
Giuliano Ganassi
Ā
Friends 9 form
Friends 9 form
Innokentiy Stepanov
Ā
3 Methods to Master Agile UX Testing | UserZoom Webinar
3 Methods to Master Agile UX Testing | UserZoom Webinar
UserZoom
Ā
User Experience: The good, the bad, and the ugly
User Experience: The good, the bad, and the ugly
IxDA Chicago
Ā
Petit dej blockchain-15-03-2017
Petit dej blockchain-15-03-2017
Bruno Seznec
Ā
UX at York: starting small and scaling up (#nclxux)
UX at York: starting small and scaling up (#nclxux)
Ned Potter
Ā
Viewers also liked
(18)
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldaba
Ā
User experience doesn't happen on a screen: It happens in the mind.
User experience doesn't happen on a screen: It happens in the mind.
Ā
Mobile App User Experience Myths, Debunked
Mobile App User Experience Myths, Debunked
Ā
Valutare la user experience e la customer experience: quattro casi studio
Valutare la user experience e la customer experience: quattro casi studio
Ā
A Walk Through of User Experience and User Interface
A Walk Through of User Experience and User Interface
Ā
Penn potomac independent audit - karen lin
Penn potomac independent audit - karen lin
Ā
Big-tent UX (UX Camp West 2016)
Big-tent UX (UX Camp West 2016)
Ā
B2B B2C Marketing Strategies That Work for Both
B2B B2C Marketing Strategies That Work for Both
Ā
Re:ć¼ćććå§ććUI/UXēę“»
Re:ć¼ćććå§ććUI/UXēę“»
Ā
UX = ROI: It's not just a myth
UX = ROI: It's not just a myth
Ā
Demystifying User Experience
Demystifying User Experience
Ā
Agile india 1 day workshop quality in use user experience v5 for sharing
Agile india 1 day workshop quality in use user experience v5 for sharing
Ā
Campionato italiano sci 2017 - Classifiche slalom gigante maschile
Campionato italiano sci 2017 - Classifiche slalom gigante maschile
Ā
Friends 9 form
Friends 9 form
Ā
3 Methods to Master Agile UX Testing | UserZoom Webinar
3 Methods to Master Agile UX Testing | UserZoom Webinar
Ā
User Experience: The good, the bad, and the ugly
User Experience: The good, the bad, and the ugly
Ā
Petit dej blockchain-15-03-2017
Petit dej blockchain-15-03-2017
Ā
UX at York: starting small and scaling up (#nclxux)
UX at York: starting small and scaling up (#nclxux)
Ā
Similar to From B2B to B2C: The UX Path to Innovation
Minimalism Revisited ā Letās Stop Developing Content that No One Wants
Minimalism Revisited ā Letās Stop Developing Content that No One Wants
dclsocialmedia
Ā
Service Design and the Omnichannel Experience - SpeechTEK 2015
Service Design and the Omnichannel Experience - SpeechTEK 2015
Crispin Reedy
Ā
Restarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital Transformation
Michael Fulton
Ā
Dipping a toe into Service Design
Dipping a toe into Service Design
Elisa Miller
Ā
UX STRAT USA, Leo Frishberg and Dr. Charles Lambdin, "Presumptive Design Work...
UX STRAT USA, Leo Frishberg and Dr. Charles Lambdin, "Presumptive Design Work...
UX STRAT
Ā
Restarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformation
Jason Bloomberg
Ā
The ROI of UX
The ROI of UX
Tara Arnold
Ā
Growth Hacking, Product Design, Design Thinking & Company Innovation Culture ...
Growth Hacking, Product Design, Design Thinking & Company Innovation Culture ...
Burton Lee
Ā
Cets 2015 hybert leveraging technology
Cets 2015 hybert leveraging technology
Chicago eLearning & Technology Showcase
Ā
UX is not UI: An introduction to UX
UX is not UI: An introduction to UX
Pithan Rojanawong
Ā
Tangible User Experience
Tangible User Experience
IIBA UK Chapter
Ā
Experience Matters: Understanding the New ROI of UX/CX
Experience Matters: Understanding the New ROI of UX/CX
Mediacurrent
Ā
Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015
LogMeIn
Ā
UX concepts and how to make it cost-effective
UX concepts and how to make it cost-effective
Belatrix Software
Ā
Digital First 2015 - Great User Experience, an essential part of your digital...
Digital First 2015 - Great User Experience, an essential part of your digital...
Human Interface Group
Ā
UX STRAT Europe, Susanne van Mulken: "Lifting Off from the UX Plateau"
UX STRAT Europe, Susanne van Mulken: "Lifting Off from the UX Plateau"
UX STRAT
Ā
ADP ReThink Global HCM 2015: Driving Innovation, Expertise and Insight
ADP ReThink Global HCM 2015: Driving Innovation, Expertise and Insight
ADP, LLC
Ā
Agile metteg 9(agile tooling)-draft-v1.0
Agile metteg 9(agile tooling)-draft-v1.0
APjrousset
Ā
UX Capabilities Presentation
UX Capabilities Presentation
Laurel Tripp
Ā
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
Oxford Tech + UX
Ā
Similar to From B2B to B2C: The UX Path to Innovation
(20)
Minimalism Revisited ā Letās Stop Developing Content that No One Wants
Minimalism Revisited ā Letās Stop Developing Content that No One Wants
Ā
Service Design and the Omnichannel Experience - SpeechTEK 2015
Service Design and the Omnichannel Experience - SpeechTEK 2015
Ā
Restarting Enterprise Architecture in the age of Digital Transformation
Restarting Enterprise Architecture in the age of Digital Transformation
Ā
Dipping a toe into Service Design
Dipping a toe into Service Design
Ā
UX STRAT USA, Leo Frishberg and Dr. Charles Lambdin, "Presumptive Design Work...
UX STRAT USA, Leo Frishberg and Dr. Charles Lambdin, "Presumptive Design Work...
Ā
Restarting enterprise architecture in the age of digital transformation
Restarting enterprise architecture in the age of digital transformation
Ā
The ROI of UX
The ROI of UX
Ā
Growth Hacking, Product Design, Design Thinking & Company Innovation Culture ...
Growth Hacking, Product Design, Design Thinking & Company Innovation Culture ...
Ā
Cets 2015 hybert leveraging technology
Cets 2015 hybert leveraging technology
Ā
UX is not UI: An introduction to UX
UX is not UI: An introduction to UX
Ā
Tangible User Experience
Tangible User Experience
Ā
Experience Matters: Understanding the New ROI of UX/CX
Experience Matters: Understanding the New ROI of UX/CX
Ā
Five Ways To Deliver Exceptional Customer Care in 2015
Five Ways To Deliver Exceptional Customer Care in 2015
Ā
UX concepts and how to make it cost-effective
UX concepts and how to make it cost-effective
Ā
Digital First 2015 - Great User Experience, an essential part of your digital...
Digital First 2015 - Great User Experience, an essential part of your digital...
Ā
UX STRAT Europe, Susanne van Mulken: "Lifting Off from the UX Plateau"
UX STRAT Europe, Susanne van Mulken: "Lifting Off from the UX Plateau"
Ā
ADP ReThink Global HCM 2015: Driving Innovation, Expertise and Insight
ADP ReThink Global HCM 2015: Driving Innovation, Expertise and Insight
Ā
Agile metteg 9(agile tooling)-draft-v1.0
Agile metteg 9(agile tooling)-draft-v1.0
Ā
UX Capabilities Presentation
UX Capabilities Presentation
Ā
3rd Annual International UX Awards- June 2013
3rd Annual International UX Awards- June 2013
Ā
Recently uploaded
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
amitlee9823
Ā
Call Girls In DLf Gurgaon ā„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ā„99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
Ā
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Call Girls in Nagpur High Profile Call Girls
Ā
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Workforce Group
Ā
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
hemanthkumar470700
Ā
šChandigarh Call Girls š9878799926šJust CallšChandigarh Call Girl In Chandiga...
šChandigarh Call Girls š9878799926šJust CallšChandigarh Call Girl In Chandiga...
rajveerescorts2022
Ā
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
P&CO
Ā
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
IlamathiKannappan
Ā
Call Girls Kengeri Satellite Town Just Call š 7737669865 š Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call š 7737669865 š Top Class Call Gir...
amitlee9823
Ā
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Ā
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting
Ā
Call Girls From Pari Chowk Greater Noida ā¤ļø8448577510 ā¹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ā¤ļø8448577510 ā¹Best Escorts Service I...
lizamodels9
Ā
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Neil Kimberley
Ā
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
lizamodels9
Ā
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
P&CO
Ā
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Eric T. Tung
Ā
Phases of Negotiation .pptx
Phases of Negotiation .pptx
nandhinijagan9867
Ā
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
dollysharma2066
Ā
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Ā
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
Ā
Recently uploaded
(20)
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Call Girls Electronic City Just Call š 7737669865 š Top Class Call Girl Servi...
Ā
Call Girls In DLf Gurgaon ā„99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ā„99902@11544 ( Best price)100% Genuine Escort In 24...
Ā
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
(Anamika) VIP Call Girls Napur Call Now 8617697112 Napur Escorts 24x7
Ā
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
Ā
Falcon's Invoice Discounting: Your Path to Prosperity
Falcon's Invoice Discounting: Your Path to Prosperity
Ā
šChandigarh Call Girls š9878799926šJust CallšChandigarh Call Girl In Chandiga...
šChandigarh Call Girls š9878799926šJust CallšChandigarh Call Girl In Chandiga...
Ā
Business Model Canvas (BMC)- A new venture concept
Business Model Canvas (BMC)- A new venture concept
Ā
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
Ā
Call Girls Kengeri Satellite Town Just Call š 7737669865 š Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call š 7737669865 š Top Class Call Gir...
Ā
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Ā
Falcon Invoice Discounting: The best investment platform in india for investors
Falcon Invoice Discounting: The best investment platform in india for investors
Ā
Call Girls From Pari Chowk Greater Noida ā¤ļø8448577510 ā¹Best Escorts Service I...
Call Girls From Pari Chowk Greater Noida ā¤ļø8448577510 ā¹Best Escorts Service I...
Ā
Mondelez State of Snacking and Future Trends 2023
Mondelez State of Snacking and Future Trends 2023
Ā
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Russian Call Girls In Gurgaon ā¤ļø8448577510 ā¹Best Escorts Service In 24/7 Delh...
Ā
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
Ā
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
Ā
Phases of Negotiation .pptx
Phases of Negotiation .pptx
Ā
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
Ā
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Ā
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Ā
From B2B to B2C: The UX Path to Innovation
1.
Karen T. Lin User
Experience Strategy, Research & Design +886 988 727 731 | karen.t.lin@gmail.com | karenTL.com Presentation material may be used in perpetuity by Askey Computer Corporation for internal purposes only as long as it is provided at no charge and the copyright statement is attached. Ā© Karen Lin, karenTL.com From B2B to B2C: The UX Path to Product Innovation October 2015
2.
Karen T. Lin User
Experience Strategy, Research & DesignIntroduction Who I am: ā¢ UX consultant of over 9 years in consumer web ā¢ Boston, San Francisco, Washington D.C. and now Taipei. ā¢ Degree in Human Factors / Engineering Psychology ā Tufts University ā¢ Certificate in Interactive Design ā Northeastern University ā¢ Certified Usability Analyst ā Human Factors International, Inc. ā¢ I also coach/advise businesses on UX methods. Examples of projects Iāve worked on: ā¢ B2C & B2B e-commerce & web applications ā¢ Mobile & tablet applications (including responsive web design) ā¢ Complex workflow IT applications ā¢ Content integration & migration (CMS) ā¢ Behavior economics research (ethnography) October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 2
3.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 3 My Role as a UX Consultant Be Curious Love-Hate Technology Reduce Suffering
4.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 4 PART ONE What is āgoodā UX? PART TWO Why is UX important? PART THREE How does it work?
5.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 5 http://cdn.viralscape.com/wp-content/uploads/2014/03/McDonalds-Big-Mac.jpg An evolution of marketing psychologyā¦
6.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 6 ā¦and human factors (behavioral science). B M
7.
October 15, 2015
The UX Path to Innovation Success Ā© Karen Lin, karenTL.com 7 Where is the UX happening in this picture?
8.
October 15, 2015
The UX Path to Innovation Success Ā© Karen Lin, karenTL.com 8 How about now?
9.
Karen T. Lin User
Experience Strategy, Research & DesignThe āLayersā of the User Experience October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 9 Digital Tactile Physical environment Social Cultural/societal Psychological Spiritual Fulfills immediate tangible, logistical needs. Fulfills human relationship needs. Fulfills group identity or population needs. Fulfills emotional & cognitive needs. Fulfills the soul. USER-CENTERED DESIGN HUMAN-CENTERED DESIGN
10.
October 15, 2015
The UX Path to Innovation Success Ā© Karen Lin, karenTL.com 10
11.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 11
12.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 12 PART ONE WHAT IS āGOODā UX? Visual Design Principles What People See & Sense
13.
Karen T. Lin User
Experience Strategy, Research & DesignThe Golden Ratio / Rule of Thirds October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 13
14.
Karen T. Lin User
Experience Strategy, Research & DesignThe Savanna Preference October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 14
15.
Karen T. Lin User
Experience Strategy, Research & DesignThe Savanna Preference October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 15 Which view would you be willing to pay more for?
16.
Karen T. Lin User
Experience Strategy, Research & DesignChunking October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 16 0988727731 0988 727731 The most number of objects an average person can hold in working memory: 7 Ā± 2 0988 727 731
17.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 17 PART ONE WHAT IS āGOODā UX? Cognitive Design Principles How People Think & Behave
18.
Karen T. Lin User
Experience Strategy, Research & DesignThe Aesthetic-Usability Effect October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 18 WARNING: If it looks like it should be easy but isnāt actually easy, people will be even more upset.
19.
Karen T. Lin User
Experience Strategy, Research & DesignHickās Law October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 19 AND the more similar the choices are, the more difficult it is to decide = analysis paralysis
20.
Karen T. Lin User
Experience Strategy, Research & DesignAffordance October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 20 ?
21.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 21 Many, many more to considerā¦
22.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 22 PART ONE WHAT IS āGOODā UX? Managing the Experience Is it useful?
23.
USABILITY! October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 23
24.
Karen T. Lin User
Experience Strategy, Research & DesignSatisficing October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 24 Dvorak Keyboard The keyboard is actually becoming less and less usable as we switch from type to touch interactions.
25.
Karen T. Lin User
Experience Strategy, Research & DesignThe Kano Model October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 25 Over time, what exceeds expectations becomes the norm.
26.
Karen T. Lin User
Experience Strategy, Research & DesignThe Positivity/Negativity Ratio October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 26 Make it up to customers when you fail them ā donāt stop until you regain their trust and loyalty.
27.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 27 PART ONE What is āgoodā UX? PART TWO Why is UX important? PART THREE How does it work?
28.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 28 Q: Who made the inventor of the wheel famous?
29.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 29 A: The inventor of the wheelbarrow. FACT: The first wheels were for pottery in 3500 B.C. It took another three hundred years before people figured out how to use them as transportation.
30.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 30 PART TWO WHY IS UX IMPORTANT? From B2B to B2C Getting (Closer) to the End User
31.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 31 B1 B2 B3 End Users (OEM = VAR & Direct Sales) (VAR & Direct Sales) (Integrators & Indirect Sales) Distance from End Users ā Future
32.
Karen T. Lin User
Experience Strategy, Research & DesignPoint of Sale is conductedā¦ October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 32 B2B B2C ONE-TO-ONE Sales team from one business to another business, usually face-to-face. ONE-TO-MANY Via e-commerce and/or retail stores, usually without face-to-face time.
33.
Karen T. Lin User
Experience Strategy, Research & DesignCustomer needs areā¦ October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 33 B2B B2C LOGICAL & QUANTIFIED The business customer understands own needs and success criteria. EMOTIONAL & SOCIAL The average consumer is motivated by psychological needs.
34.
Karen T. Lin User
Experience Strategy, Research & DesignCustomerās technical understanding isā¦ October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 34 B2B B2C DEEP & PRECISE Shared understanding of technical vocabulary terms and functions is the job. SHALLOW Little need to understand the technology ā only enough to achieve the expected or desired outcome..
35.
Karen T. Lin User
Experience Strategy, Research & DesignPublic perception isā¦ October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 35 B2B B2C MINIMAL The client (VAR) is the brand. Public is unaware about the other businesses behind the main brand. CRITICAL Itās your responsibility if consumers even notice you and want to be associated with you.
36.
Karen T. Lin User
Experience Strategy, Research & DesignThe biggest competition/threat isā¦ October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 36 B2B B2C OTHER VENDORS The client finds someone else to do business with, probably due to financial costs. APATHY Consumer isnāt convinced enough to give you a try. The behavioral economics cost of breaking old habits is HIGH.
37.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 37 PART TWO WHY IS UX IMPORTANT? Unintentional vs. Intentional UX Context is Everything
38.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 38 + PRODUCT CONTEXT OF USE
39.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 39 Has this ever happened to you?
40.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 40
41.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 41
42.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 42 ādiy no sewā
43.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 43 How else to tell you are having unintended UX: If you are upsetting customers, or if customers are upsetting you, there is a design problem.
44.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 44 PART TWO WHY IS UX IMPORTANT? Growth & Innovation The ROI of Design-Led Businesses
45.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 45 WITHOUT UX BUSINESS REQUIREMENTS TECHNOLOGY REQUIREMENTS DECISIONS Will it make money? Will it function?
46.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 46 WITHOUT UX BUSINESS REQUIREMENTS TECHNOLOGY REQUIREMENTS https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
47.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 47 WITH UX BUSINESS REQUIREMENTS TECHNOLOGY REQUIREMENTS END-USER REQUIREMENTS DECISIONS Will it make money? Will it function? Will it be useful AND usable?
48.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 48 https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
49.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 49 ROI Calculators available at: http://www.humanfactors.com/coolstuff/roi.asp
50.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 50 https://www.experiencedynamics.com/blog/2014/07/making-strong-business-case-roi-ux-infographic
51.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 51 Design-driven companies have outperformed the S&P by 228%
52.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 52 PART TWO WHY IS UX IMPORTANT? UX & Branding The āWowā Factor
53.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 53 http://www.christianvatter.com/great-examples-of-brand-services/
54.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 54 http://img.shia-labeouf.biz/2015/09/13/ikea-kitchen-planner-l-d3c76bf43141e847.jpg
55.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 55 http://payload.cargocollective.com/1/0/4976/54233/TNF_iphones_1260.png
56.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 56 http://www.cyberalert.com/blog/wp-content/uploads/2014/04/Sit-or-Sq
57.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 57 http://pioneeringooh.com/wp-content/uploads/2011/07/Tesco-Homeplus-Subway-Virtual-Store-in-South-Korea-12.jpg
58.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 58 http://pioneeringooh.com/wp-content/uploads/2011/07/Tesco-Homeplus-Subway-Virtual-Store-in-South-Korea-12.jpg
59.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 59 PART ONE What makes āgoodā UX? PART TWO Why is UX important? PART THREE How does it work?
60.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 60 Clients often ask: āHow can we be the iPhone of our industry?ā My answer: āThink and behave like Apple.ā
61.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 61 Would you dig for gold in the exact spot where this man already found gold? Hint: Copying others is not an innovation strategy. Strike out on your own!
62.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 62 STRATEGY = CLOSE THE GAPS BUSINESS REQUIREMENTS TECHNOLOGY REQUIREMENTS END-USER REQUIREMENTS Makes business sense Technically feasible Not useful to potential users (yet) Technically feasible Useful to potential users Does not make business sense (yet) Makes business sense Useful to potential users Not technically feasible (yet)
63.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 63 PART THREE HOW DOES IT WORK? Research, Design & Develop Infuse Process with Strategic User Insights
64.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 64 # of possibilities RESEARCH DESIGN DEV Methods Deliverables User Research Competitive / Landscape Academic / Clinical Industry āBestā Practices Analogous Business Customer Journeys Personas Segmentations Artifact Inventory User Requirements Matrix
65.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Research Phase Example October 15, 2015 UX Insights & Next Steps for FourLeaf | Ā© Karen Lin, karenTL.com 65 Sample questions to identify gaps and opportunities in present day solutions TASKS: 1. Screen for 8-10 prospects in the target segments. 2. Conduct interviews @ 45-60 minutes per participant. 3. Assess findings to distill a set of user requirements. ESTIMATE: 20-25 hours for 16-20 participants.
66.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Research Phase Example October 15, 2015 UX Insights & Next Steps for FourLeaf | Ā© Karen Lin, karenTL.com 66 SOUND & SKILL INDUSTRYEXPERIENCE Segmentation of behavioral and cognitive characteristics of the target market The Dabblers / Hobbyists NOT RECOMMENDED Will require much more resources to move to the next level. The Feet in the Door POTENTIAL TARGET e.g. Demonstrate how 4L provides key resources for building oneās artistry. The Success Stories NOT RECOMMENDED Generally āall setā with what theyāve got ā narrow margin to improve upon. The Independents POTENTIAL TARGET e.g. Demonstrate how 4L saves time with qualified āleadsā towards building the right partnerships. These are opportunities to help artists crossover from a lower-performing āstateā to a higher state. Segments can be used to screen participants for formal interviews and for survey studies to assess the market value of each. Can also be further developed into user personas as key behavioral and/or demographic patterns are uncovered.
67.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Research Phase Example October 15, 2015 UX Insights & Next Steps for FourLeaf | Ā© Karen Lin, karenTL.com 67 Illustration of a customerās journey through current behaviors, decisions & obstacles TASKS: 1. Conduct auxiliary research to identify work flow inputs and outputs. 2. Create and refine the customer journey as an output of user research findings. ESTIMATE: 10-40 hours depending on complexity and variations between segments. THINK: Board game with a main path/flow and many potential sub-flows, setbacks, shortcuts, etc.
68.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Research Phase Example October 15, 2015 UX Insights & Next Steps for FourLeaf | Ā© Karen Lin, karenTL.com 68 Competitive assessment of UI features needed to meet and exceed user expectations TASKS: 1. Identify all direct competitor sites and additional industry sites via Google Trends. 2. Catalog inventory of UI features across all sites and take count of use. 3. Summarize ācommonā bench-line features to meet and āemergingā features to consider. 4. Demonstrate to the team well-executed examples to set as the standard or consider doing better than the competition. ESTIMATE: 20 hours to assess 8-10 websites
69.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Research Phase Example October 15, 2015 UX Insights & Next Steps for FourLeaf | Ā© Karen Lin, karenTL.com 69 Matrix of end user requirements to prioritize against business & technical feasibility
70.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 70 # of possibilities RESEARCH DESIGN DEV Methods Deliverables User Research Competitive / Landscape Academic / Clinical Industry āBestā Practices Analogous Business Customer Journeys Personas Segmentations Artifact Inventory User Requirements Matrix Conceptual āStormingā Prototyping Design Critiques & Decisions Internal & External Validation Consensus Building Sketches / Storyboards Proof of Concepts Annotated Wireframes Functional Specifications Design Guidelines & Rationale
71.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Design Phase Examples October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 71
72.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 72 # of possibilities RESEARCH DESIGN DEV Methods Deliverables User Research Competitive / Landscape Academic / Clinical Industry āBestā Practices Analogous Business Customer Journeys Personas Segmentations Artifact Inventory User Requirements Matrix Conceptual āStormingā Prototyping Design Critiques & Decisions Internal & External Validation Consensus Building Sketches / Storyboards Proof of Concepts Annotated Wireframes Functional Specifications Design Guidelines & Rationale Quality Assurance Expectation Management THE INTEGRITY OF EXPERIENCE
73.
Karen T. Lin User
Experience Strategy, Research & DesignThe UX Path > Development Phase Example October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 73 Intended Design vs. Actual Implementation Dedicated UX resources to ensure the integrity of the intended design ā because the original specs will ALWAYS have to be revisited.
74.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 74 PART THREE HOW DOES IT WORK? Team & Process Approaches Outside-In, Inside-Out & In Parallel
75.
Karen T. Lin User
Experience Strategy, Research & DesignOutside-In > External Consultancy or Agency October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 75 Requirements Gathering Branding Strategy Field Research Usability Testing Audits & Inventories Conceptual Design Functional Design āBuild Kitsā Development Project / Program Management
76.
Karen T. Lin User
Experience Strategy, Research & DesignInside-Out > Internal, Centralized October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 76 Internal UX Agency Product 1 HR & Internal Processes IT Marketing Product 2
77.
Karen T. Lin User
Experience Strategy, Research & DesignāParallelā Teams > Internal, De-centralized October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 77 Product 1 HR & Internal Processes IT Marketing Product 2 UX UX UX UXUX
78.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 78 PART THREE HOW DOES IT WORK? Leadership & Advocacy If you donāt, who will?
79.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 79 Inside Lobbying Directly accessing & influencing decision makers Written Appeals Evidence & Testimonials Personal Visits & Elevator Pitches
80.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 80 Outside Lobbying Indirectly influencing decision makers through other people and/or means Calling on Favors Coalitions Campaigns
81.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 81 At the end of the day, it shows when your organization is NOT aligned.
82.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 82 BONUS Frequently Asked Questions
83.
Karen T. Lin User
Experience Strategy, Research & Design Isnāt User Research the same as Market Research? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 83 ANSWER: Yes & No. It is an extension of market research. WHERE WHEN HOW WHYWHO WHAT Market Research Age range Gender Geography Household income Family size ASSUMPTION: These are the people worth acquiring as customers. User Research Behaviors Goals Values & Beliefs Attitudes Motivators / Triggers Blockers VALIDATION: Where, when & how to be more valuable to our customers ā and to better serve their needs. Start broad then narrow & shift the research focus as recurring patterns and themes emerge.
84.
Karen T. Lin User
Experience Strategy, Research & DesignWhat methods do we choose? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 84 ā¢ What you already know (and have validated) ā¢ What you donāt know (including a margin of error for YDKWYDK) ā¢ What resources you already have ā¢ What resources you donāt have but are willing to invest in ANSWER: It depends.
85.
Karen T. Lin User
Experience Strategy, Research & DesignWhat if we canāt talk to users? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 85 ā¢ Internal employees ā¢ Friends & family ā¢ Starbucks ā¢ Amazon Mechanical Turk ā¢ Craigslist ā¢ Pay customers for their time & feedback ANSWER: Find a way. Designing in a vacuum is for artists, not UX practitioners. Donāt ask for feedback with an online survey.
86.
Karen T. Lin User
Experience Strategy, Research & DesignWhat tools or software do we need for UX? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 86 ā¢ Pen and paper ā¢ PowerPoint ā¢ Excel, ā¢ Word ā¢ Visio ā¢ Omnigraffle ā¢ Axure RP ā¢ Sketch ANSWER: Use what gets the (communication) job done the fastest. Just because you know how to use a camera doesnāt mean you know how to take good photographs.
87.
Karen T. Lin User
Experience Strategy, Research & DesignShould this button be green or blue? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 87 Better questions to ask: ā¢ Should this be a button or another form of a CTA (call-to-action)? ā¢ Is this the right CTA for this space/area? ā¢ Is this right space/area for this step of the process? ā¢ Is this the right process for this solution? ā¢ Is this the right solution to this problem? ā¢ Is this the right problem to help people solve? If and only if the answer to all of these is YES: ā¢ The button color doesnāt matter. You are already getting the real job done. ā A/B testing ā Usability testing ANSWER: You probably need to broaden the scope of your design question.
88.
Karen T. Lin User
Experience Strategy, Research & DesignWhere do I find the person to do all of this? October 15, 2015 The UX Path to Innovation Ā© Karen Lin, karenTL.com 88 Divide up the roles & responsibilities: ā¢ Strategists ā¢ Researchers ā¢ Architects ā¢ Graphic Designers ā¢ Front-End Developers Ensure all stakeholders are represented throughout product lifecycle: ā¢ RACI model for project roles: ā Responsible ā Accountable ā Consulted ā Informed ANSWER: Donāt look for purple unicorns. Start your own team. Find ways to include users in the process!
89.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 89 In Conclusion
90.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 90 EXPERIENCE ExpectationLogic, Bias, Attitudes, Beliefs, Outcomes AttentionColor/Contrast, Movement, Sound, Touch IntentionHope, Fear, Comfort, Love, Integrity We are designing for humans, not robots.
91.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 91
92.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 92 Have no fear, UX is here.
93.
October 15, 2015
The UX Path to Innovation Ā© Karen Lin, karenTL.com 93 THANK YOU Questions? karen.t.lin@gmail.com @karenTL
Download now