This document discusses the branding and perception of India and Indians in America over time. It describes how views have evolved from more negative stereotypes in the early 1900s, such as seeing Indians as "dirty Hindoos", to a more positive perception of India as an economic and technological powerhouse beginning in the 1990s. More recently, America has come to acknowledge India's great economic strides and see it as a natural ally practicing core American values of democracy and free markets.