3. Why the Table of Classification
is Useful in Media
In media the table is used to
understand what certain people
like in different media. For
example from the table I can see
that if I was making a newspaper
like radio 1 the audience would be
most suited to the Grade C1
(Lower Middle) and people who
work as a Clerk or Manager.
4. How Audience
Research is important
in the creation of media
Media research audience in a variety of ways e.g. rating, BARB, focus
groups, questionnaires.
Audience research is useful for many different reasons, from knowing the type
of insolent language to include to what time it should be available to watch or
buy. This is very important for making a film or TV series in particular as it
could be watched by someone of a younger age during the day. This could
cause complaints and negative comment which could badly damage the selling
of the product. Audience research also allows creators of advertisements to
make their product better suit where they are found. E.g. A new car would be
placed in a car magazine or a video advert during Top Gear or another program
where the audience would more likely be interested in buying the product.
5. My Audience for Unit 21
from the Classifications
table
My Unit 21 project is an animation and aimed at children, teenagers and
young adults and therefore Grade E and D. It would be shown on TV on
channels such as BBC Three or Channel 4 and possibly CBBC so it is
available to watch by younger teenagers and children.
6. Constraints, codes of
practice and or regulations
I made sure I did not use over 30 seconds of a song as well as using
songs that are not copyright protected. That animation is not offensive
and is acceptable for most ages above 8 but is recommended higher due
to the small amount violence.
7. Avatar Of
Audience For Unit 21
Student- My target
audience is people who are
young and still at school.
This is important as the
animation includes slightly
immature humour and is a
cartoon which is often
appealing to younger
children. Bored- My animation is
comedic and is designed to
make people laugh. It also
includes exciting scenes
and some action.
Simple- There is a simple
sense of humour so
everyone can watch and
laugh. This is why it would
be available on a variety of
channels, so that a variety
of people can watch it.
8. What I have done
with my Unit 21 product to
suit it to the target audience
I have used a basic cartoon style to suit the young audience
as well as simple humour that most people will understand.
I have also chosen to use little violence and no use language
or talking so it suitable to watch for all ages. The use of
bright colours and lively atmosphere also helps it appeal to
the audience.
At the end of the animation I decided to create a interesting
outro with upbeat music as this animation is made for
humour and to keep people joyful.
