Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Empathize and define assigment

198 views

Published on

Published in: Career, Business
  • Be the first to comment

  • Be the first to like this

Empathize and define assigment

  1. 1. Empathize and Define Ali El Gendy
  2. 2. Case 1: John
  3. 3. Demographics • Nationality: American • Gender: male • Age: 55-60 years old • Employment Status: unemployed since 4 years (15+ experience in manufacturing) • Additional Info: Financial status- insufficient annual salary and indebted
  4. 4. Case 1: Empathy Map • “I have 15 years of experience in ceramics’ manufacturing” • “I have applied to jobs through social networks, editing CVs, Internet sites, linked-in, Monster, Indeed,…” • “I left the last job I had because I had a salary higher than my colleagues, who ran their own houses, I sacrificed myself for them” • “I tried to open my own business, but I faced issues of not accepting my idea due to bureaucracy” • “I am living on half the minimum wage” • “They will take my house and my car, and I will end-up with a bicycle.” • “A friend of me referred me, and he told me that I am best fit for a job, but they will not employ me, I don’t know why, but they will get back to me later, that was 6-7 months.” • “They have no problem with recruiting somebody my age, I have seen others who were recruited.” • “I teach 3 courses in a *top+ university *to sustain a living+” • “I am ready to work any kind of job”
  5. 5. Case 1: Empathy Map (Cont’d) Do section: There was no chance to observe how does his application to a job Thinks: • He thinks he has very good experience • He thinks that sometimes being overqualified can be a reason for not being accepted for a job • He thinks he has done all what he can do to find a job but he can not find it Feels: • He feels age might represent a problem to him • He feels that the system is unfair, when it comes to the recruitment • Many times the recruitment is not transparent or fair • Employment through friends is the most efficient method
  6. 6. Problem Statement Sam, as a former senior manufacturing manager, needs to find an activity to generate income, while being above 50 and overqualified
  7. 7. Case 2: Asuka
  8. 8. Demographics • Nationality: Japanese • Gender: Female • Age: 24 years • Employment: currently a bachelor student (no recruitment history) • Additional info: currently studying in Norway, and after finishing her studies, will apply to a job in Japan
  9. 9. Empathy Map Say: • “ I have applied to online …*job boards+” • “I have to be in the city where a company is located to carry an interview. This is a common problem in Japan, since most of the universities are located in Tokyo and most big companies are located outside of Tokyo.” • “I can do great things in small companies rather than large ones. And I need more information about small companies, so that I can apply to them” • “There are thousands of applications that go to big companies.” • “There are lots of cheating that happen during online assessment for big companies” • “There are no use of connections at all *when applying to a job in Japan+”
  10. 10. Case 2: Empathy Map (Cont’d) Think: • Large companies are very competitive • She thinks she would need to apply online to small companies but no information is available online Feel: • She has very little chance of getting accepted in a big company, that’s why probably she wants to cut it short and apply to small ones right away • She feels that she can be more autonomous in a small company and her achievements can be visible
  11. 11. Problem Statement Asuka, as a graduating student, needs to have access to a wider variety of job offerings since competition is strong while applying to big companies.

×