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Empathize and define assigment


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Empathize and define assigment

  1. 1. Empathize and Define Ali El Gendy
  2. 2. Case 1: John
  3. 3. Demographics • Nationality: American • Gender: male • Age: 55-60 years old • Employment Status: unemployed since 4 years (15+ experience in manufacturing) • Additional Info: Financial status- insufficient annual salary and indebted
  4. 4. Case 1: Empathy Map • “I have 15 years of experience in ceramics’ manufacturing” • “I have applied to jobs through social networks, editing CVs, Internet sites, linked-in, Monster, Indeed,…” • “I left the last job I had because I had a salary higher than my colleagues, who ran their own houses, I sacrificed myself for them” • “I tried to open my own business, but I faced issues of not accepting my idea due to bureaucracy” • “I am living on half the minimum wage” • “They will take my house and my car, and I will end-up with a bicycle.” • “A friend of me referred me, and he told me that I am best fit for a job, but they will not employ me, I don’t know why, but they will get back to me later, that was 6-7 months.” • “They have no problem with recruiting somebody my age, I have seen others who were recruited.” • “I teach 3 courses in a *top+ university *to sustain a living+” • “I am ready to work any kind of job”
  5. 5. Case 1: Empathy Map (Cont’d) Do section: There was no chance to observe how does his application to a job Thinks: • He thinks he has very good experience • He thinks that sometimes being overqualified can be a reason for not being accepted for a job • He thinks he has done all what he can do to find a job but he can not find it Feels: • He feels age might represent a problem to him • He feels that the system is unfair, when it comes to the recruitment • Many times the recruitment is not transparent or fair • Employment through friends is the most efficient method
  6. 6. Problem Statement Sam, as a former senior manufacturing manager, needs to find an activity to generate income, while being above 50 and overqualified
  7. 7. Case 2: Asuka
  8. 8. Demographics • Nationality: Japanese • Gender: Female • Age: 24 years • Employment: currently a bachelor student (no recruitment history) • Additional info: currently studying in Norway, and after finishing her studies, will apply to a job in Japan
  9. 9. Empathy Map Say: • “ I have applied to online …*job boards+” • “I have to be in the city where a company is located to carry an interview. This is a common problem in Japan, since most of the universities are located in Tokyo and most big companies are located outside of Tokyo.” • “I can do great things in small companies rather than large ones. And I need more information about small companies, so that I can apply to them” • “There are thousands of applications that go to big companies.” • “There are lots of cheating that happen during online assessment for big companies” • “There are no use of connections at all *when applying to a job in Japan+”
  10. 10. Case 2: Empathy Map (Cont’d) Think: • Large companies are very competitive • She thinks she would need to apply online to small companies but no information is available online Feel: • She has very little chance of getting accepted in a big company, that’s why probably she wants to cut it short and apply to small ones right away • She feels that she can be more autonomous in a small company and her achievements can be visible
  11. 11. Problem Statement Asuka, as a graduating student, needs to have access to a wider variety of job offerings since competition is strong while applying to big companies.