1. Salesand Distribution:
- Formulated end-to-endsalesstrategy forMr.GoldRange of oilsand successfullymanageda
teamof 65
- Planned annual,quarterly,monthly,weeklytargetsandguidedthe teamstoachieve the
targets
- DevisedstructuredteamsforModerntrade,General trade and Vertical sales
- Revampedthe complete salesstructure fromdirectsalesmodel to distributionmodel
- Recruitedandappointed ZSM,ASM,SeniorSalesofficerstodrive the primary
- Appointedinterimsalesrepresentativestodrive the secondarysalesfromdistributorsto
outlets
- Designedextensivereportsfor daily,weekly,monthly trackingandorganized mid-monthly
and monthlymeetsforreview
- Modeledthe collectionprocess
- Constantlymotivated the teamand produced rampingresults
Trade Marketing
- Proposed,framedandexecutedprimary,secondaryandconsumerschemes
- Identifiedprioritycustomersandengagedthemwithtargetedschemes
- Introducedloyaltybasedsecondaryscheme
- Successfullydevisedandexecutedafestival seasonpromotionof budget40Lakhs
- Plannedweeklytrade marketingtodrive incentivebasedresults
- Achievedmarkedresultswithcouponmarketing,in-shopmarketing,targetmarketingand
freebie promotion
Marketing and Branding
- Successfullyconvincedthe boardto move to aggressive marketing,hence yieldingbetter
brand recognitionandsales
- Preparedthe budgetandframedthe complete marketingplan
- Conceptualizedcommercials;conceivedthe mainideaandworkedwiththe adcreation
team
- Formulated telecast strategy;launchedTheatre andTV commercials
- Arrangedthe marketingpersonnel towork in-line withthe distributors
- Plannedoutdoormarketingactivities-sunpack board,retailerboards,wall paintings,
hoardings
- Sponsoredlocal events
- Kickstartedonline marketing–YouTube/socialmediamarketing

2. Operations
- Maintained inventory ;plannedpurchase andproduction
- Reducedproductionloss;raised efficiencybyminimizing defects
- Increasedproductionwhilstmaintainingquality
- Effectivelybridgedthe production,quality,dispatchandmaintenance teams
- Coordinatedwithcontractmanufacturersandassistedtheminmeetingtargets
- Built a systemto maintainrecordsforall processes
- Issueddispatchapprovals
Finance
- Playedakeyrole inmaximizingtop-line andbottom-line growth
- Handledbank-relatedoperations andsecuredmore fundingarrangementsforexpanding
business
- Coordinatedwithcreditratingagenciesandsuccessfully movedcompanyfromBBB+to BB+
- AnalyzedBSandP/L on monthlybasisandtrackedthe progress of the company
- Maintainedcorrespondence withauditorsandthe accountsdivisiontocheckthe progress
of internal audits
Purchase and Pricing
- Scheduled purchasesbasedonmarketmovement- technical andfundamental analysis
- Identifiedrequirementsandplannedmonthlyshipping
- Corresponded,negotiatedandclosedpriceswith International sellersviz.Rotterdam,
Geneva,Singapore andthe likes
- Fixedprices profitable tocompanyanddistributors;followedfirstdegreeprice
discrimination
- Timedprice increase anddecrease sothatit is beneficialtochannel partners
Risk Management
- Formulatedriskmanagementpolicyforthe company
- Efficientlymanagedimpactdue toUSD INRfluctuation
- Acquiredguidance fromprofessional advisers;executedplansalongwiththe advisors
- Implementedhedgingmechanismforcommodity
- Organizedpurchasesinasuch a way losseswere minimal
Strategy
- Strategizedthe overall growth- turnoverandprofitability
- Schemedmarketinganddistributionplantoincrease the brandpresence inahighly
competitiveenvironment
- Identifiedareaswithgrowthpotential;expandedthe business
- Plannedtolauncha range of oil underthe brandMr. Gold