About Instant Messaging Marketing

1. INSTANT MESSAGING
MARKETING
SUBMITTED BY
KALIKA HADA
(19446)

2. ABOUT INSTANT MESSAGING MARKETING
• Instant Messaging Marketing, typically shortened to IM or IM'ing, is that the exchange of close to
period messages through a complete application or embedded software system
• One of the core features of many instant messenger clients is the ability to see whether a
friend or co-worker is online and connected through the selected service -- a capability
known as presence.
• Instant messaging differs from email in the immediacy of the message exchange. IM also
tends to be session-based, having a start and an end. Because IM is intended to mimic in-
person conversations, individual messages are often brief. Email, on the other hand,
usually reflects a longer-form, letter-writing style.

3. HOW INSTANT MESSAGING WORKS
• Generally, IM users should grasp every other's username or screen name to initiate associate
degree IM session or to feature them to their contact list or pal list
• For IM'ing to figure as meant, each users should be on-line at an equivalent time, though nearly all
Instant Messaging Marketing

4. FEATURES OF IM
• The exchange of text has long been the chief perform of Instant Messaging Marketing, however it's
currently one feature of the many.
• the flexibility to insert pictures and emojis into messages is currently normal in many consumers, as
square measure file transfers. Facebook traveller even allows users to send cash via IM.
• varied shoppers currently support the step-up from IM to different modes of communication, like
cluster chat, voice calls or video conferencing.
• Some shoppers conjointly alter users to line associate degree "away message" providing a lot of
detail regarding their restricted or lack of convenience. inside an energetic session between 2 users,
most shoppers can even explain to one user in real time once the opposite user is writing.

5. HERE ARE FOUR WAYS IM CAN HELP MARKETERS SELL
THEIR BRAND
• One-to-one Communication
• Segmented Reach
• Quick Process
• Trusted Method
• High Conversion Rate