Business Communication and use of technological advancements in improving business communication

1. Technological
Advancements in Business
Communication
Presented by-
Akhand (117011)
Amanjeet (117015)
Aryan (117026)

2. Contents
• Why Communication?
• What is Business Communication
• Technology and Business Communication
• Traditional Communication and its Limitations
• Impacts of Technological Advancements
• Limitations
• Recommendations

3. Why Communication?
We communicate to
– Satisfy needs in both our work and non work life.
– Express our feelings and thoughts.
– Additionally in business to establish goodwill and
credibility.

4. What is Business Communication
• Business Communication is any form of
communication, verbal or nonverbal,
that is used to relay a message,
promote a product or service to share
information.
– Business to Business.
– Business to Employees.
– Interdepartmental Communication.
– Business to the Public.
– Nonverbal

5. Technology and Business Communication
• As companies try to compete in the global economy,
they are always looking for better ways to
communicate and this is technology which provides
business with faster, more efficient equipment for
every aspect of communication. There are a large
variety of technological tools for communicating,
some gives us advantages on oral communication and
some of these gives us advantages while
communicating in written form.

6. Traditional Channels of Communication
Face-to-Face Communication Channel
Pros- Fast and efficient
Cons – Nearly impossible for companies with fewer physical presence
Print Media Channels
Pros – Allows customer to read and respond at own convenience
Cons – Declining readership over last few years
Broadcast Media Channels
Pros – Can reach a much wider population in short time
Cons – Expensive hence phases out small businesses

7. Modern Methods
• Use of technology has become indispensible
for managers for work in competitive
environment.
• Following are few of mainly used
technologies for managers.
 E-mail
Voicemail
Cell Phone Communication
Teleconference
Video Conference
Instant Messaging
World Wide Web

8. Computer
 Different types of task relating to communication can
performed by this device like :
• Word processing.
• Creating
• Printing documents.
• Desktop publishing.
• Planning documents.
• Researching audience and contents.
• Statistical analysis.
• Creating power-point presentations.
• E-mailing and distributing documents.

9. E-mail
• Facilitates fast , convenient flow of
information among users at
various locations and time zones.
• Increases efficiency.
• Reduces Cost.
• Reduces Paper Waste.
• Lotus Notes & Microsoft Outlook
are mainly used email exchange
servers for corporate.
• Gmail, Yahoo, Hotmail are mainly
used free email exchanges servers
for internet users for formal or
informal information.

10. Voicemail Communication
• Voicemail (also known as voice-mail, VMS, or message
bank) is a centralized system of stored telephone
messages that can be retrieved later. The term is also
used more broadly to denote any system of conveying a
stored telecommunications voice message, including
using an answering machine. Most cell phones have
voicemail as a basic feature, and many land line phones
and corporate PBXs have their own voicemail options.
• Gives flexibility in staying in touch without the aid of a
computer.

11. Instant Messaging
• It is real time email technology.
• Generally used for informal
communication.
• Helps to communicate with colleagues
on issues in no time.
• Few organizations have accepted it as
one of best ways for informal
communication and started its own
messenger services.
• Eg: Whatsapp

12. Cell Phone Communication
• Wireless Communication : Gives flexibility to stay in
touch without any location constraint.
• Verbal Communication : Verbal Communication is
more effective over written communication for
informal messages.
• Text Messaging : Short Messaging Service is widely
used for small messages.

13. Teleconference
• It allows live exchange and mass articulation of
information among several persons and machines
remote from one another but connected by
telecommunication system.
• Also known as teleseminar.
• Can be done without the aid of computer.

14. Videoconferencing
• Provides businesses with the ability to meet and to work with
others.
• Reduces travel cost and time.
• Gives all benefits of face to face meetings.
• Can be one to one, one to many & many to many
• Can be used for training to users, conducting interviews etc.
• Helps in speed up the decision making.

15. Social Media
• It is a group of internet based applications that allow the
creation and exchange of user generated content. Types of
social media are given below:
 Collaborative Projects: They are most democratic in nature. Many end
users can jointly contribute to the content creation. This category
includes wikis and social book marking application. Eg: Wikipedia.
 Blogs: It represent the social media version of personal web pages.
They are like personal diaries. A single individual or an organization or
company writes on the webpage-some thing, some observation or
some personal view on a specific content .

16. Content Communities: They are used as platforms for sharing,
other users media such as photos through Instagram, Flicker,
Video via YouTube etc.
Social Networking Sites: They are perhaps the most popular
applications the users of internet use to create personal
information profiles and share them with their friends and
colleagues.
 Sites such as Facebook shares personal information such as videos, blogs,
audio files and photographs.
 Sites such as LinkedIn is mainly used for establishing credibility, expanding
marketing, professional networking, including employers posting jobs and job
seekers posting their CVs.
 Sites such as Twitter is used for news, branding and connecting with
customers.

17. Social Media

18. Positive Impacts of Social Media
• Increased penetration into consumer mind
• Increased Brand Awareness
• Cost Saving
• Consumer Communication
• Helps Target Consumer

19. Advantages of Modern Technology
• Near constant access to key staff members
• Resource Efficient
• Employees have more access to information than
ever before
• Better penetration

20. Limitations
• Uses of technology are very costly.
• Many states haven’t enough technological infrastructures
yet.
• It’s difficult for old people to adjust with technology.
• Technological changes are too rapid to adjust with.
• Slow internet speed in various countries is a big
obstacle.
• Various regions of world are totally unaware about
technological improvement.

21. Recommendations
• Governments should take initiative to make
technology cheaper for its citizens.
• Building up technological infrastructure.
• Organizing different training programs.
• Make people aware about technology and
encouraging them to using technology for
communicating.
• Should be informed and prepared to adjust with
newer technology every day.

22. Bibliography
• https://smallbusiness.chron.com/advantages-
disadvantages-communication-organization-
23143.html
• https://en.wikipedia.org/wiki/Business_communicati
on
• https://smallbusiness.chron.com/traditional-
communication-channels-65162.html

23. Thank You