Traditional marketing methods like print, TV, and email are expensive and often ineffective as many emails go unread. SMS marketing provides an affordable way for insurance agencies of all sizes to reach the large portion of customers who always have their phones. Text messages have a 95% open rate within 15 minutes and allow agencies to send promotions, reminders, and conduct surveys to large groups or targeted local audiences. CallFire's SMS platform makes it easy to organize contacts and track customer responses in real-time at no extra cost, providing insurance agencies an accessible way to better communicate with their subscribers.

1. Why Insurance Agencies Should
Switch to SMS Marketing

2. Low risk/high reward
• Traditional media marketing (print, television,
etc.) is expensive and unspecific, often too
general to reach individual consumers.
• Email and other electronic message formats
are outdated, with up to eighty eight percent
of emails going unread altogether.

3. Mobile is everywhere
• Smart phones and tablets are increasingly
prevalent in modern society, a trend expected
too continue exponentially in coming years.
• Many Americans never power down their cell
phones, even during sleep, and keep them
within arm’s reach at all times.

4. Unparalleled reach
• Bulk SMS messaging can simultaneously reach
out to thousands of subscribers.
• Ninety five percent of text messages on
personal mobile devices are opened within
fifteen minutes

5. Accessibility
• At about three cents per text message,
reaching out to thousands on their personal
mobile devices is less expensive than the
average American’s monthly phone bill.
• Solutions are applicable to insurance agencies
of all types and sizes.

6. Specificity
• CallFire’s interface allows easy grouping of
subscribers and contacts for locally targeted
campaigns.
• Blast text marketing campaigns and incentives
can be fine-tuned to appeal to various groups
and types of subscribers.

7. Communication
• Text messaging is a two way street, and
CallFire SMS tracks real time subscriber
responses to text blasts at no additional cost.
• This creates open lines of communication and
the ability to conduct surveys, questionnaires,
etc.

8. Promotions and reminders
• Notify subscribers of upcoming promotions
and company events and develop dialogue
about what consumers expect from their
insurance agencies.
• Broadcast service updates and reminders to
applicable subscribers at appropriate times of
year without being intrusive.

9. Scalable solutions
• CallFire’s business text marketing services are
billed on a per-text basis.
• The size of your bill is proportional to the size
of your campaign and subscriber base.

10. Unparalleled support
• CallFire provides many online tutorials and
explanatory videos to help you get started.
• Live help is available during business hours
through one-on-one online chat.