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Gucci
- 1. Guccci Strategy BY: KAILEYEBRIGHT
- 2. Gucci New ProductIdea Creating a separate brand of Gucci that will be less expensive This brand will be owned and run by the same people
- 3. What… New affordablebrand More options for the middle class people Different styles
- 4. Why… For Guccito target a different audience To be able to broaden their demographic To compete more with other brands doing the same thing
- 5. How… Gucci willuse advertisments one social media and on television Gucci will use 25% of their budget in the first year to make this new product possible
- 6. Target Group Collegestudents Middle Aged mothers and fathers on a budget Anyone who wants fashion at a smaller price Source: http://www.indexmundi.com/united_states/age_structure.html
- 7. Timeline Gucci willintroduce this strategy to the public in January of 2017 First store opening will be in December of 2017
- 8. Budget… 25% ofGucci’s annual budget in the first year of this strategy 12.4 billion annual revenue recorded in May 2015 Source: http://www.forbes.com/companies/gucc i/
- 9. Locations… Located nearthe locations of already existing Gucci stores Start location; New York, New York Second location; Hollywood, California After second year of successful sales, Gucci will start opening these cheaper stores in cities across America By 2020 these stores will be across the world Source: https://www.google.com/maps/search/gucci+stores/@36.5673776,- 98.3829321,4z
- 10. New Product Re-cap To make a new affordable line of Gucci to broaden the demographic To promote this new strategy with television ads and social media output Promotions to people who are excited about the store (email offers, coupons etc.)