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Guccci Strategy
BY: KAILEY EBRIGHT
Gucci New Product Idea
 Creating a separate brand of Gucci that will be less expensive
 This brand will be owned and run by the same people
What…
 New affordable brand
 More options for the middle class people
 Different styles
Why…
 For Gucci to target a different audience
 To be able to broaden their demographic
 To compete more with other brands doing the same thing
How…
 Gucci will use advertisments one social media and on television
 Gucci will use 25% of their budget in the first year to make this new
product possible
Target Group
 College students
 Middle Aged mothers and fathers on a budget
 Anyone who wants fashion at a smaller price
Source:
http://www.indexmundi.com/united_states/age_structure.html
Timeline
 Gucci will introduce this strategy to the public in January of 2017
 First store opening will be in December of 2017
Budget…
 25% of Gucci’s annual budget in the first year of this strategy
 12.4 billion annual revenue recorded in May 2015
Source:
http://www.forbes.com/companies/gucc
i/
Locations…
 Located near the locations of already existing Gucci stores
 Start location; New York, New York
 Second location; Hollywood, California
 After second year of successful sales, Gucci will start opening these
cheaper stores in cities across America
 By 2020 these stores will be across the world
Source:
https://www.google.com/maps/search/gucci+stores/@36.5673776,-
98.3829321,4z
New Product Re-cap
 To make a new affordable line of Gucci to broaden the demographic
 To promote this new strategy with television ads and social media output
 Promotions to people who are excited about the store (email offers,
coupons etc.)

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Gucci

  • 2. Gucci New Product Idea  Creating a separate brand of Gucci that will be less expensive  This brand will be owned and run by the same people
  • 3. What…  New affordable brand  More options for the middle class people  Different styles
  • 4. Why…  For Gucci to target a different audience  To be able to broaden their demographic  To compete more with other brands doing the same thing
  • 5. How…  Gucci will use advertisments one social media and on television  Gucci will use 25% of their budget in the first year to make this new product possible
  • 6. Target Group  College students  Middle Aged mothers and fathers on a budget  Anyone who wants fashion at a smaller price Source: http://www.indexmundi.com/united_states/age_structure.html
  • 7. Timeline  Gucci will introduce this strategy to the public in January of 2017  First store opening will be in December of 2017
  • 8. Budget…  25% of Gucci’s annual budget in the first year of this strategy  12.4 billion annual revenue recorded in May 2015 Source: http://www.forbes.com/companies/gucc i/
  • 9. Locations…  Located near the locations of already existing Gucci stores  Start location; New York, New York  Second location; Hollywood, California  After second year of successful sales, Gucci will start opening these cheaper stores in cities across America  By 2020 these stores will be across the world Source: https://www.google.com/maps/search/gucci+stores/@36.5673776,- 98.3829321,4z
  • 10. New Product Re-cap  To make a new affordable line of Gucci to broaden the demographic  To promote this new strategy with television ads and social media output  Promotions to people who are excited about the store (email offers, coupons etc.)