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m-Payment, when stripes are visual
                                                                                                                                   Barcodes as a mobile payment enabler


                                                                                                                                                                       karim.houni@gmail.com

                                                                                                                                                 Cartes & Identification 2010, Paris, 07/12/2010

Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006
© 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied,
circulated and/or distributed nor quoted without prior written approval from Atos Origin.
Agenda



» Introduction
    › m-World
    › A symbol worth a thousand words
» Overview
    › Barcodes & m-Payment
    › Barcodes : Payment, etc.
» A closer look
    › Main approaches for barcodes & m-Payment
» Discussion
    › Are we in ?




2   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Agenda



» Introduction
    › m-World
    › A symbol worth a thousand words
» Overview
    › Barcodes & m-Payment
    › Barcodes : Payment, etc.
» A closer look
    › Main approaches for barcodes & m-Payment
» Discussion
    › Are we in ?




3   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
m-World
                          Mobiles & humans                                                                         Mobile usages


                                                                      Bank accounts

                                                                      Weather news
                   37%                                                                                                                                                 Europe
                                                        Mobiled
                                                                              Emails                                                                                   USA
                                                        Not yet
                                    63%                                          SMS                                                                                   Japan

                                                                             Browser
                                                                                       0,0%   10,0%    20,0%   30,0%   40,0%   50,0%   60,0%   70,0%   80,0%   90,0%




                                                                                                                                               Juniper Research
                                                                              Portio Research                                                        2014
                                                                                   2014                                                    ½ of subsc. are
                                                                             490m "mPayers" (8%                                          "mPayers" (~2.5b)
                                                                            of subsc., in-app, ticketing,                                $630b in volume (5%
                                                                                     coupons)                                                  of eCom retail sales)
                                                                             $633b in volume




                                                                                                      Mobile usages : m-Payments forecasts


4   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                                                       HIGH-TECH TRANSACTIONAL SERVICES
m-World




                                                                                    …Mobile Data

                                                                            Data
                                     Mobile Phone
                                               is actually ...              Phone




                                                                                                       enablers ?


5   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                    HIGH-TECH TRANSACTIONAL SERVICES
m-World

                                                                               Mic


                                                            3G                              Display




                                               NFC                                                    Camera     Mobiles can read




                                                   IrDa                                           Keypad




                                                                   Bluetooth         Wifi

     Inputs/Outputs
       The smoother,                                                                                                 enablers ?
          The better.
6     Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                                HIGH-TECH TRANSACTIONAL SERVICES
A symbol worth a thousand words



» Born in 1949, barcodes and their younger peers 2D codes are a visual
  representation of data designed to allow automatic fast and accurate
  transfer of information.
                                                                                         Aztec
                           Code 128                                  QR Code

                                                                                                          Dolby Digital
                                                                                                  & Sony Dynamic Digital Sound
          EAN 13


                                                                            Datamatrix
                              PDF417




                                                                                                   and so many other symbologies …

7   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                        HIGH-TECH TRANSACTIONAL SERVICES
Agenda



» Introduction
    › m-World
    › A symbol worth a thousand words
» Overview
    › Barcodes & m-Payment
    › Barcodes : Payment, etc.
» A closer look
    › Main approaches for barcodes & m-Payment
» Discussion
    › Are we in ?




8   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Google
                                                                            Checkout




                                  Starbucks                                                     FaceCash


                                                                    Barcodes &
                                                                    m-Payment




                                               PortaPayment                            Cimbal




9   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                         HIGH-TECH TRANSACTIONAL SERVICES
Barcodes & mPayment



» Google Checkout Android Payment

     › Turns a webstore into a physical POS
       where the customer pays with his
       Checkout account and his Android
       phone.

     › After completing the cart, a QR code is
       generated. It encodes the URL of the
       Checkout payment page, the customer
       only has to enter his PIN on his phone.




10   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Barcodes & mPayment



» FaceCash

     › A web-based POS system
       + a mobile app
       + a direct connection to a bank account
       (direct debits)

     › On his POS, the merchant reads a
       barcode displayed by the app which
       identifies the customer. The FaceCash
       webservice trigger the direct debit.
       For security matters, customer’s
       picture is displayed along with the
       barcode.


11   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Barcodes & mPayment



» Cimbal

     › A web-based POS system
       + a mobile app
       + a direct connection to a bank account
       (direct debits)

     › A client points his phone to a barcoded
       payment request (on a POS, webpage,
       phone), his app’ asks for confirmation
       (PIN). The payment is done.
       P2P payments are possible.




12   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Barcodes & mPayment



» PortaPayments

     › An app’ + a web service which encodes
       a PayPal payment request into a 2D
       Code


     › Merchants/users can display or print
       the payment request codes anywhere.
       Clients only have to scan & pay.




13   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Barcodes & mPayment



» StarBucks

     › Dematerialized gift card on mobile, the
       card number is encoded in a 2D code.



     › The client pay at the coffee shop
       identified by his barcode, reload his
       card, check his balance, get rewards, …




14   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Barcodes : Payment, etc.
also in use for…
                                                                             boarding passes
                                                                             & tickets

                                                                                                           …


     bills                                                                                 loyalty & coupons




15   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI                 HIGH-TECH TRANSACTIONAL SERVICES
Agenda



» Introduction
     › m-World
     › A symbol worth a thousand words
» Overview
     › Barcodes & m-Payment
     › Barcodes : Payment, etc.
» A closer look
     › Main approaches for barcodes & m-Payment
» Discussion
     › Are we in ?




16   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
A closer look : 2 main approaches
the payer is identified by the payee




         Client                                 Store




                                                                                                          e-Payment network
                                                                                     online wallets

17   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
A closer look : 2 main approaches
the payer identifies the payee




                            Store                              Client




                                                                                                          e-Payment network
                                                                                     online wallets

18   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Agenda



» Introduction
     › m-World
     › A symbol worth a thousand words
» Overview
     › Barcodes & m-Payment
     › Barcodes : Payment, etc.
» A closer look
     › Main approaches for barcodes & m-Payment
» Discussion
     › Are we in ?




19   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI   HIGH-TECH TRANSACTIONAL SERVICES
Discussion
are we in ?

                                                                             or dreams in bloom ?




            Dawn of a BOOM, …

20   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI          HIGH-TECH TRANSACTIONAL SERVICES
Discussion
are we in ?




                                                                                Major players
                                                                    Scan to Pay in Scan to Pay
                                                                    is cheap
                                       Scan to Pay
                                       is pervasive

              Scan to Pay
              is simple




21   Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI              HIGH-TECH TRANSACTIONAL SERVICES
m-Payment, when stripes are visual
                     Thanks for your attention !
                                                                                                                                   Barcodes as a mobile payment enabler


                                                                                                                                                                       karim.houni@gmail.com

                                                                                                                                                 Cartes & Identification 2010, Paris, 07/12/2010

Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006
© 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied,
circulated and/or distributed nor quoted without prior written approval from Atos Origin.

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Cartes 2010 : m-payment, when stripes are visual

  • 1. m-Payment, when stripes are visual Barcodes as a mobile payment enabler karim.houni@gmail.com Cartes & Identification 2010, Paris, 07/12/2010 Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006 © 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Origin.
  • 2. Agenda » Introduction › m-World › A symbol worth a thousand words » Overview › Barcodes & m-Payment › Barcodes : Payment, etc. » A closer look › Main approaches for barcodes & m-Payment » Discussion › Are we in ? 2 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 3. Agenda » Introduction › m-World › A symbol worth a thousand words » Overview › Barcodes & m-Payment › Barcodes : Payment, etc. » A closer look › Main approaches for barcodes & m-Payment » Discussion › Are we in ? 3 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 4. m-World Mobiles & humans Mobile usages Bank accounts Weather news 37% Europe Mobiled Emails USA Not yet 63% SMS Japan Browser 0,0% 10,0% 20,0% 30,0% 40,0% 50,0% 60,0% 70,0% 80,0% 90,0% Juniper Research Portio Research 2014 2014  ½ of subsc. are  490m "mPayers" (8% "mPayers" (~2.5b) of subsc., in-app, ticketing, $630b in volume (5% coupons) of eCom retail sales) $633b in volume Mobile usages : m-Payments forecasts 4 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 5. m-World …Mobile Data Data Mobile Phone is actually ... Phone  enablers ? 5 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 6. m-World Mic 3G Display NFC Camera  Mobiles can read IrDa Keypad Bluetooth Wifi  Inputs/Outputs The smoother,  enablers ? The better. 6 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 7. A symbol worth a thousand words » Born in 1949, barcodes and their younger peers 2D codes are a visual representation of data designed to allow automatic fast and accurate transfer of information. Aztec Code 128 QR Code Dolby Digital & Sony Dynamic Digital Sound EAN 13 Datamatrix PDF417 and so many other symbologies … 7 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 8. Agenda » Introduction › m-World › A symbol worth a thousand words » Overview › Barcodes & m-Payment › Barcodes : Payment, etc. » A closer look › Main approaches for barcodes & m-Payment » Discussion › Are we in ? 8 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 9. Google Checkout Starbucks FaceCash Barcodes & m-Payment PortaPayment Cimbal 9 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 10. Barcodes & mPayment » Google Checkout Android Payment › Turns a webstore into a physical POS where the customer pays with his Checkout account and his Android phone. › After completing the cart, a QR code is generated. It encodes the URL of the Checkout payment page, the customer only has to enter his PIN on his phone. 10 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 11. Barcodes & mPayment » FaceCash › A web-based POS system + a mobile app + a direct connection to a bank account (direct debits) › On his POS, the merchant reads a barcode displayed by the app which identifies the customer. The FaceCash webservice trigger the direct debit. For security matters, customer’s picture is displayed along with the barcode. 11 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 12. Barcodes & mPayment » Cimbal › A web-based POS system + a mobile app + a direct connection to a bank account (direct debits) › A client points his phone to a barcoded payment request (on a POS, webpage, phone), his app’ asks for confirmation (PIN). The payment is done. P2P payments are possible. 12 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 13. Barcodes & mPayment » PortaPayments › An app’ + a web service which encodes a PayPal payment request into a 2D Code › Merchants/users can display or print the payment request codes anywhere. Clients only have to scan & pay. 13 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 14. Barcodes & mPayment » StarBucks › Dematerialized gift card on mobile, the card number is encoded in a 2D code. › The client pay at the coffee shop identified by his barcode, reload his card, check his balance, get rewards, … 14 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 15. Barcodes : Payment, etc. also in use for… boarding passes & tickets … bills loyalty & coupons 15 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 16. Agenda » Introduction › m-World › A symbol worth a thousand words » Overview › Barcodes & m-Payment › Barcodes : Payment, etc. » A closer look › Main approaches for barcodes & m-Payment » Discussion › Are we in ? 16 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 17. A closer look : 2 main approaches the payer is identified by the payee Client Store e-Payment network online wallets 17 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 18. A closer look : 2 main approaches the payer identifies the payee Store Client e-Payment network online wallets 18 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 19. Agenda » Introduction › m-World › A symbol worth a thousand words » Overview › Barcodes & m-Payment › Barcodes : Payment, etc. » A closer look › Main approaches for barcodes & m-Payment » Discussion › Are we in ? 19 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 20. Discussion are we in ? or dreams in bloom ? Dawn of a BOOM, … 20 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 21. Discussion are we in ? Major players Scan to Pay in Scan to Pay is cheap Scan to Pay is pervasive Scan to Pay is simple 21 Cartes & ID 2010 – “m-Payment, when stripes are visual” – Karim HOUNI HIGH-TECH TRANSACTIONAL SERVICES
  • 22. m-Payment, when stripes are visual Thanks for your attention ! Barcodes as a mobile payment enabler karim.houni@gmail.com Cartes & Identification 2010, Paris, 07/12/2010 Atos, Atos and fish symbol, Atos Origin and fish symbol, Atos Consulting, and the fish itself are registered trademarks of Atos Origin SA. August 2006 © 2006 Atos Origin. Confidential information owned by Atos Origin, to be used by the recipient only. This document or any part of it, may not be reproduced, copied, circulated and/or distributed nor quoted without prior written approval from Atos Origin.