2. Marketing Strategies
• TV ads, internet and radio commercials
• Spends at least two billion dollars on frequent TV and internet ads
• Brand and product marketing campaigns
• 30 day free trial program for upcoming G4 phone for people around the world
3. Room for Improvement
• TV ads based on good-looking people and celebrity testimonials
• Eye-catching, however has to be more than that
• Commercials that call to action: “what differentiates our product?”
• Product and feature-centric ads
• Campaigns directly involving “normal people”
• Good, however there is a way of involving more people
• Work with social media influencers, such as famous YouTubers and
instagrammers, not just regular consumers
• Possibly create awareness from 1M+ people with just one video or picture
