3. Information Age
“If we'd given customers what
they said they wanted, we'd
have built a computer they'd
have been happy with a year
after we spoke to them—not
something they'd want now…”
Steve Jobs, Apple Computer
10. Personal Dimensions of Information
Time
When you need information
Describing the right time period
Location – no matter where you are
Intranet – internal organizational intranet
Form
Usable, understandable, accurate
12. People as a Key Resource
You
Using technology to work with information
Technology-literate knowledge worker
Information-literate knowledge worker
13. Technology-Literate Knowledge
Worker
Technology-literate knowledge worker –
knows how and when to apply technology
This book
Chapters help you with “when”
Modules helps you with “how”
14. Information-Literate Knowledge
Worker
Information-literate knowledge worker…
Defines what information is needed
Knows how and where to obtain information
Understands information
Acts appropriately based on information
15. IT as a Key Resource
Information technology (IT) - computer-based tools
that people use to work with information
Two categories of technology
Hardware
Software
16. Hardware
Hardware – physical devices of a computer
1. Input devices
2. Output devices
3. Storage devices
4. CPU & RAM
5. Telecommunications devices
6. Connecting devices
17. Hardware
Inputdevice – enter information and commands
Output device – receive the results
Storage device – stores information
CPU – interprets and executes software instructions
RAM – temporarily holds information and software
18. Hardware
Telecommunications device – sends and receives
information in a network
Connecting device – connects pieces of hardware
(e.g., cable, port)
Extended Learning Module A covers hardware in
detail
19. Software
Application software – solves specific problems,
performs specific tasks
System software – handles technology
management tasks and coordinates all hardware
20. Software
Two types of system software
1. Operating system software – controls application
software, manages hardware devices
2. Utility software – additional functionality to your
operating system (e.g., anti-virus software)
Extended Learning Module A covers more on
software
21. INFORMATION TECHNOLOGY
BUSINESS VISION
IT use must support business vision
IT strategy must be integrated with business vision
Competitive advantage – providing product/service
that customers value more than the competition
TPS
CRM
EC
EIS
DSS
22. CAN YOU…
1. Define MIS and IT and describe their relationship.
2. Validate information as a key resource and describe
both personal and organizational dimensions of
information.
3. Explain why people are the most important
organizational resource, define their information
and technology literacy challenges, and discuss
their ethical responsibilities.
23. CAN YOU…
4. Describe the important characteristics of IT as a key
organizational resource.
5. Define competitive advantage and illustrate the role
of IT in supporting competitive advantages and
business vision.
6. Discuss the impacts IT can and will have on your
life.