Green ITOur society has become more and more dependent on data and information processing. ICT infrastructures havebecome ...
Green Data PortThere is a large need for greener datacenters and other high impact ICT resources. The Green Data Port comb...
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Green IT Amsterdam Region - six focus areas for an Urban Green ICT Infrastructure

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Green IT Amsterdam Region - six focus areas for an Urban Green ICT Infrastructure

  1. 1. Green ITOur society has become more and more dependent on data and information processing. ICT infrastructures havebecome the backbone and a key competence for most, if not all businesses. In service economies such as theNetherlands, and in the Amsterdam region in particular, dependence on reliable and more powerful ICT infrastructureswill further accelerate. Meanwhile, ICT already consumes around 10% of all electricity used in the region. To remaincompetitive a radical transition is needed towards energy efficiency and renewable energy: "Green IT" is a preconditionfor future economic growth as well as for reduction of CO2 emissions.Green IT Amsterdam Region fosters growth of our service economy by supporting the development of a sustainableand thus highly competitive ICT infrastructure with a focus on energy efficiency and renewable energy. Development ofa "Green IT Economy" means the region will remain an attractive location for growth of its already large datacenter andICT sector. By embedding ICT infrastructures in smart and sustainable energy services, a green backbone for acompetitive service economy will emerge in for example logistics, creative industries, finance and other digitalinformation intensive sectors.The participants of the consortium Green IT Amsterdam Region initiate and execute innovation projects that contributeto this development, thereby showcasing their expertise and developing new expertise and new business.Consortium Green IT Amsterdam RegionThe Consortium Green IT Amsterdam Region was founded in June 2010 initiated by the City of Amsterdam to helpreduce CO2 emissions by 40% in 2025. The consortium consists of companies in the ICT sector and energy sector,regional authorities, knowledge institutes and related companies. The participants work out a programme of specificprojects in which they invest time and knowledge. In addition, the consortium identifies and develops businessopportunities in the Amsterdam region. The experience and knowledge gathered ensure the consortium will be a strongpartner in national and international initiatives that advance Green IT. The partnership will run for a minimum period offour years, from 2010 to 2013. Urban Green ICT Infrastructure House Business Mobility Government Buildings holds and institutionel developments, education Green Collars: Service, business, social Green Ocean Green Software Community Leverage services voor business and house holds Amsterdam Clouds & training Amsterdam Green Data Port Smart Grid City Sustainable data Intelligent Infrastructure processing (Smart grids)ProgrammeImplementation of the Green IT vision will both support carbon reduction goals and realise an energy efficient UrbanGreen ICT Infrastructure. Projects initiated by the consortium are a mix of activities with quick wins and long termdevelopments and investment, where current facilities are used to bring solutions to companies and households, andwhere the gradual introduction of renewable energy, intelligent networks and other technologies for sustainable dataprocessing and ICT usage are leveraged to speed up the energy transition benefits.The participants of the consortium developed an ambitious and coherent programme of activities within six focus areas:1
  2. 2. Green Data PortThere is a large need for greener datacenters and other high impact ICT resources. The Green Data Port combineshigh tech datacenter technologies with urban planning, thereby integrating sustainable energy infrastructures, heathand cold storage and sustainable data processing in an environment of shared services for location, energy, and dataprocessing management. It is a key building block for international attractiveness as a large-scale location of Green ITservices and cloud computing.Amsterdam Smart Grid CityAs wind and solar energy more and more become an integrated part of our energy landscape, energy consumption canbe made much more flexible, based on smart interaction of local production and demand response. New businessmodels and ICT services should be developed to accommodate for the new opportunities that will present itself.Amsterdam hosts several test beds for smart grid based ICT services development.Amsterdam CloudsThere is a growing need for data processing and ICT services, combined with an increased intelligence in theorganisation and management of ICT resources. This results in opportunities for radical energy savings through newservice models and ICT resource management based on green cloud computing and multiple "as-a-service"resources. Green IT Amsterdam Region identifies opportunities and challenges within this transformation, andparticipates in a number of initiatives to drive this transformation of the ICT landscape.Green OceanSmart deployment of new ICT services can result in both net energy reduction gains and in better utilization ofsustainable energy sources. Much of these benefits rely on consumer insight into their energy consumption patternsand their ability to change production processes and energy consumption behaviour. In cooperation with several of theregion’s core clusters, Green IT Amsterdam Region will explore opportunities to support key sectors of the economy,the urban environment and mobility patterns by developing new ICT based services to model, measure and improveenergy consumption. It is estimated leverage effects of 1 to 4 on average are attainable. This means that smartdeployment of new ICT in various sectors can achieve a reduction of energy consumption that is four times larger thanits additional energy costs. It is estimated the Green Ocean holds 20% of all CO2 emission reduction opportunities.Green Software CommunityICT hardware, which consumes energy, is always induced by software. Software also has a large impact on energyconsumption of users of ICT services and applications. Until recently little attention was given to the important role ofsoftware in the chain of energy consumption. A Green Software Community has started that includes softwarearchitects, programmers and users to exchange knowledge and expertise. This community aims at developing newknowledge, new models, new green coding strategies and toolkits that will contribute to a radical reduction of energyused by software.Green CollarsGreen IT Amsterdam Region’s activities to stimulate the required skills and create the institutional, social and economicsetting needed are threefold. Firstly, the consortium will keep working on improving measuring, labelling andcertification of Green IT infrastructures and services. Secondly, the consortium will keep involving the relevantinnovation networks, business sectors, research institutes and public organisations. And finally, the consortium willsupport initiatives to develop new expertise and incorporate relevant expertise in the educational system.Targeting the Green IT EconomyIn combination it is estimated energy savings of 60% to 80% in relation to current levels of energy consumption arepossible in the next ten to fifteen years. New markets and growth of Green IT services and infrastructures will have aprofound impact on the ICT and energy sectors. Smart cooperation and joint effort through the consortium Green ITAmsterdam Region with all stakeholders and user sectors will enable us to turn these challenging ideas into reality.More informationThe consortium welcomes new participants. Visit our website www.greenitamsterdam.nl or contact us by email atinfo@greenitamsterdam.nl or by phone at +31(0)20-47112282

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