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Workshop wko ger baron wko and datacenters from an urban perspective @ green it amsterdam, 3 04-2012


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Workshop wko ger baron wko and datacenters from an urban perspective @ green it amsterdam, 3 04-2012

  1. 1. Amsterdam is a European Hub….
  2. 2. Open Infrastructures Until a few years ago Amsterdam focused on bricks and roads, now connectivity and energy are just as important…. Openess is key…… The Third Industrial Revolution. "We have the science and technology to do it, but it will mean nothing unless there is a change in will." + Jeremy Rifkin AMSTERDAM SMART CITY 5
  3. 3. Gartner – Hype Cycle 2011 – tech is not the problem AMSTERDAM SMART CITY 6
  4. 4. …..and data is exploding. 1.3 billion RFID tags in 2005 4.6 billion mobile 60 billion RFID tags in 2015 phones 2 billion internet users. In 2013, Only Google generates with an annual traffic of 667 > 24 Petabytes data Exabytes per day Facebook is generating Twitter is generating 10 Terabytes of data. Every day. 7 Terabytes data per day. Large Hadron Collider, CERN, For every transaction NY Stock Switzerland, generates 40 Exchange uses 1 Terabyte Terabytes data per second information
  5. 5. Examples: Smart Work Replacing the traditional office Smart Working Centers First Prototype - Connected Urban Development - Main focus: reduce traffic - First SWC in 2008 (Almere) - Bankrupt in 2009 (wrong location and business model) - But continues evaluations and interviews Take Off - Commercial initiatives - Main focus: Added value for worker - Location: 5’ cycling distance - Business model: no focus on corporates - Over 100 locations in NL - Including reservation systems, working as a service business models, telepresence, Work kitchen-concepts, etc… AMSTERDAM SMART CITY 8
  6. 6. Examples: Energy Feedback Making energy part of our daily Life Energy Management Display - Co-developed ested with 350 consumers - Co-Developer with 50 entrepreneurs (Climate Street) - More intereactive (include weather), simplified (and clear focus on energy) AMSTERDAM SMART CITY 9
  7. 7. Examples: Car2Go AMSTERDAM SMART CITY 10
  8. 8. Growing Market Figuur 1 en 2 EU Top-5 steden totale klantruimte en percentage nieuwe ruimte 2011 t/m 3e kwartaal. -= CB Ellis. AMSTERDAM SMART CITY 11
  9. 9. Demand for M2 AMSTERDAM SMART CITY 12
  10. 10. Demand for Energy AMSTERDAM SMART CITY 13
  11. 11. How to engage on green Data centers: Reward AMSTERDAM SMART CITY 14
  12. 12. But also pro-active on availability of energy AMSTERDAM SMART CITY 15
  13. 13. Or dynamic maps of Activity AMSTERDAM SMART CITY 16
  14. 14. Metropolitean view AMSTERDAM SMART CITY 17
  15. 15. And legislation• 5 year return on investment• Ambition for EUE 1,1• Good practice based architectures• Level playing field• And collaboration with the IT- industry AMSTERDAM SMART CITY 18