Brand i have chosen for my beauty and the brand unit

2. Chanel as a brand.
Chanel was founded in 1909 by Gabrielle ‘Coco’
Chanel and revolutionised women’s fashion.
In beauty terms the Chanel brand began in
1929 with the iconic No.5 perfume. The name of
the perfume was thought to have been chosen
due to her superstitious beliefs of the number 5
and the fact that she picked the fifth sample
presented to her, the perfume was soon
followed by a line of skin care products.

3. Packaging.
The colours of Chanel video.
From watching this video I have gained an understanding of the main colours
used throughout Chanel. This colour palette is reflective in the packaging of the
brands makeup as it is black with the Chanel logo in white and their lipsticks also
have gold on them.
Furthermore another element the lipsticks contain is to have the name ‘Chanel’
engraved onto them, this again reiterates the brands name.
The Chanel no.5 perfume can be seen as relating to the colour palette as this a
beige colour and again only contains the colours black and white on the
packaging.
The way Chanel packages their products appeals to me as I like the minimalistic
style, I feel that this defines luxury to me and looks very sleek and sophisticated.
https://www.youtube.com/watch?v=TaCdAscgpU0

4. Price Point.
Chanel makeup is a high end brand. Foundations
range from around £30, eye shadow palettes
from around £40 and lipsticks from around £20.

5. Promotion.
Chanel advertising in magazines.
In a lot of the magazines I looked at for Chanel advertisements, I
found a lot of the same products kept popping up again and
again. These were the foundation Les Beiges in particular the
new ‘healthy glow’ version, the Chanel No.5 perfume and the
Chanel Le Lift Firming cream when it came to ski care.
Furthermore when searching through magazines I found that in
the trend sections there was a lot of blue Chanel eye shadow
and dark eyeliner.

7. Promotion through T.V
Chanel cements the brand name and product into
their advertisements, this is shown in particular
from the Chanel No.5 The one that I want
advertisement. The Chanel logo and name of
perfume are shown at least 30 times so that the
audience are constantly seeing the brand and
product subconsciously throughout the advert.
https://www.youtube.com/watch?v=8asRWe5XNw
8

8. Another feature of Chanel advertising is that they
create a persona of a women that the average
women would aspire to be, this means that women
are likely to think they can be like the women in the
advertisements if they purchase the Chanel
products. There have been various different
personas, such as the dainty character played by
Nicole Kidman in the ‘Le Film’ No.5 advert, the
sexualised character played by Kiera Knightly in the
‘Coco mademoiselle’ No.5 advert to the modern
woman presented in the most recent No.5
advertisement.

9. Another Chanel advertisement I found was called
‘Shade Parade’ which was advertising nail varnish.
This was a good example of an advertisement that
focused on the product as fingers were used like
legs that had their nails painted with the Chanel
nail varnish. I thought this advert was very clever as
the full focal point was on the product, this advert
did not create a story however was still a fun and
engaging advertisement to watch.

10. Chanel also promotes their brand and products by posting a lot of videos on YouTube.
The videos are often centered around tutorials for their collections, backstage videos
from the show and information about Chanel as a brand. This is a very good way of
promoting the brand as consumers can watch the videos and easily feel like they
know the brand and how to access the products from different collections.
Throughout these videos the brand features models of different ethnicity thus
presenting to the audience that anyone can wear their cosmetics.

11. Models
• Chanel uses a range of famous faces and models to
promote its brand. These include the likes of Cara
Delevigne and Kendall Jenner (who seem to have close
personal links with Karl Lagerfeld, at the SS16 show
Cara did not mode but instead was seated next to
Lagerfeld and finished the show with him) Gigi and
Bella Hadid who are very ‘current’ at the moment,
kiera Knightly who represents the ‘English rose
character, Nicole Kidman, the widely known model
Giselle, Mila Kunis, Brad Pitt and Blake Lively. Most
people who are the face of Chanel in advertisements
are famous actresses or actors that consumers will
know and buy into

13. SS16.
The L.A Sunrise Collection

15. A trend throughout most brands was the colour blue, pastel colours and pinks.
This collection relates to the blue eye makeup in the ss16 show and to the overall ss16
trends, yet in a more wearable form for consumers.

16. SS16
• The SS16 collection in terms of fashion was quite
mechanical as it was situated around the theme of
‘Chanel Airlines’. The clothing captured this by looking
like items of clothing you would travel in, this being
loose trousers and sandals. This was also portrayed
with the accessories being little planes and sun glasses
as well as the fabrics having plane times on them and
what looks like tire track patterns. In a video Karl
Lagerfeld stated he wanted ‘to capture the look of the
sun shining on the wing of the plane’. This is reflected
by the silver throughout the collection. In terms of
makeup and hair this was portrayed through the silver
under the eyes and the silver hair accessories.
Lagerfeld also stated he wanted a relaxed hair look but
the hair to be out of the face, this can be seen by the
loose way the hair had been brought back.

17. The SS16 L.A Sunrise collection relates to the SS16 show in the
fact that it gives the impression of being on holiday, which
relates to the travelling element of the fashion show.
The collection relates to the overall trends from SS16 as it
features blue, pink and pastel colours such as the lilac colour in
the eye shadow palette.