More Related Content Similar to Gen y mk541 (9) More from Fong Lingnoi (16) Gen y mk5411. GENERATION Y
CONSUMER BEHAIOR
MK54010911013
MK54010911104
MK54010911185
MK54010911194
MK54010911197
3. Gen Y
5
Gen Y
6-7
Generation
Y 8
Target Market Selection
9
Position Mapping
10
11-12
13
4. GENERATION Y
2523 – 2543 8 – 28
Gen Y 10
16 %
NationalMaster, 2553 : Gen
Y Extraordinary Generation
Generation X, Gen
X
Gen Y
5. ( , 2553 :
Gen Y
, 2550 :
Gen Y
Gene Y
Gen
Y
Gang-Y.com, 2553 :
6. Gen
Y
Gen Y
Gen
X
Gen Y
Baby Boomers
Gen B
Gen
Y ( ,
2553 :
Gen
Y
,
7. 2552)
( , 2553 :
Gen
Y
, 2553 :
Gen Y
8. Gen
Y
(
, 2552)
Gen Y
Great Generation
Gen
Y Gen B Gen
X Gen Y
Gen Y
9. Gen Y
, 2551 :
Gen Y
1.
Shopping
11. Gen Y
1.
Multi-tasking)
2.
3. Brand
Loyalty) Generation
4.
12. Gen Y
Description
Born Age
Before
Seniors 1925 77+
1926–
Builders 1945 57 – 76
1946–
Boomers 1964 38 – 56
Generation X 1965– 21 – 37
13. 1981
1982–
Generation Y 2000 2 – 20
Generation Z 2001 + <2
( the ABS
Census Douglas Coupland
1991)
6 Generation
Seniors Builders Baby
Boomers Gen-
X Gen-
Y
Gen -Z
Gen Y
70%
14. ,
,
Gen Y
“ young blood
)”
Gen Y
Gen Y
16. 2. Geographic
3. Psychographic
4. Behavior
Target Market Selection
19. LG CYON
CRYSTAL
Product
LG CYON CRYSTAL
Quadband TFT-LCD
S-Class UI 3
20. Data Transfer)
- WiFi 802.11b/g, WLAN (Wireless LAN)
- Bluetooth™ v2.1 , USB Port
- A2DP Bluetooth™
Stereo)
HTML, WAP 2.0 Browser
-- Messaging)
- Email (IMAP4, POP3, SMTP)
- MMS, SMS 3G-HSDPA, EDGE Class
10, GPRS Class 12
- Instant Messaging)
- Google - Google Maps, Google
search, GMail, YouTube Blogger , RSS
reader
Java MIDP 2.0
Price
18,900
21. Place
LG
Promotion
Big
Bang
23. htp://www.gotoknow.org/blogs/posts/453350
http://sara-
dd.com/index.php?option=com_content&view=article&id=23
5:why-generation-generation-y-gen-y-&catid=25:the-
project&Itemid=72
http://mashingup.wordpress.com/2010/07/19/%E0%B9%8
0%E0%B8%82%E0%B9%89%E0%B8%B2%E0%B9%83
%E0%B8%88%E0%B8%9E%E0%B8%A4%E0%B8%95%
E0%B8%B4%E0%B8%81%E0%B8%A3%E0%B8%A3%E0
%B8%A1-generation-y-infographic/
http://www.jobpub.com/articles/showarticle.asp?id=2530