Professional Development Across the ProfessionsJon WhitePublishing Technology plcGenerational Changes, TechnologicalAdvanc...
Presented at the Wiley seminarProfessional Development Across the Professions      Melbourne, 1 March 2012              #p...
Professional Development Across the Professions•   Video. Michael Wesch.    from YouTube – 4.465 million views•   http://w...
Professional Development Across the ProfessionsMichael Wesch is particularly interested in:-•      Generation Y & Z       ...
Professional Development Across the ProfessionsGenerational boundary definitions       -      Baby Boomers              Bo...
Professional Development Across the ProfessionsGlobal Population – Past, Current & Future         Source – United Nations ...
Professional Development Across the ProfessionsGlobal Population – Baby Boomers & Gen X versus Gen Y & Z                  ...
Professional Development Across the ProfessionsFacts & Figures– Baby Boomers & Gen X versus Gen Y & Z•     Bigger than Bab...
Professional Development Across the ProfessionsFacts & Figures– Baby Boomers & Gen X versus Gen Y & Z•     Learn very diff...
Professional Development Across the ProfessionsHow is Technology Changing the World of Content?Moore‟s Law says:-“……. the ...
Professional Development Across the ProfessionsHow is Technology Changing the World of Content?To put Moore‟s Law into per...
Professional Development Across the ProfessionsWhat are the Implications?                Some formats die                 ...
Looking at it another way………     Professional Development Across the Professions                               Jon White -...
Professional Development Across the ProfessionsJon White - Publishing Technology - March 1st , 2012
Professional Development Across the ProfessionsJon White - Publishing Technology – March 1st, 2012
Professional Development Across the ProfessionsMobile Use V PC Use – November 2011-     Total Population estimated in Janu...
Professional Development Across the ProfessionsMobile Use V PC Use – January 2012                                         ...
Professional Development Across the ProfessionsMobile – Brief Facts and Figures•      Smartphones and Tablets becoming ubi...
Professional Development Across the Professions                   Mobile LearningM-Learning opportunity!                  ...
Professional Development Across the ProfessionsWhat change is there in the internet usage      landscape 2005-2008-2011?  ...
Professional Development Across the Professions                Social Networking – Significant Gains in Internet Traffic  ...
Professional Development Across the Professions Social Networking – Significant Gains in Internet Traffic                 ...
Professional Development Across the Professions“Online conversations are going tohappen whether we like it or not.“Jeff Ja...
Professional Development Across the Professions There are a million reasons not to blog, engage in and create social netwo...
Professional Development Across the ProfessionsThere are however, several billion reasons to blog, engagein and create soc...
Professional Development Across the ProfessionsSocial MediaNB: “Social Listening”-      Integral part of any online PR is ...
Professional Development Across the Professions                    Mobile Learning  e-Learning                            ...
Professional Development Across the ProfessionsJon White - Publishing Technology – March 1st, 2012
Professional Development Across the ProfessionsOld and New Revenue and Pricing models•      Consumption models – patron-dr...
Professional Development Across the ProfessionsOld and New Revenue and Pricing models•     Bundling•     Online advertisin...
Professional Development Across the ProfessionsOld and New Revenue and Pricing models•     “Freemium”•     User-generated ...
Professional Development Across the ProfessionsNew Innovators                 Jon White - Publishing Technology - March 1s...
Professional Development Across the ProfessionsInnovation from Educators                            Jon White - Publishing...
Professional Development Across the ProfessionsLessons From Other Content Industries                                      ...
Professional Development Across the ProfessionsThe Present/Future?•     Integrated print/digital workflows and product dev...
Professional Development Across the ProfessionsICS ArchitectureSales & Marketing• Find new saleable resources• Find new ma...
Professional Development Across the ProfessionsICS Architecture                   Promotions                   Management ...
Professional Development Across the ProfessionsICS Architecture                                   Promotions              ...
Professional Development Across the ProfessionsICS ArchitectureSales & Marketing• Find new saleable resources• Find new ma...
Professional Development Across the ProfessionsICS Architecture                   Promotions                   Management ...
Professional Development Across the Professions                                     PromotionsICS Architecture            ...
Professional Development Across the Professions                              -   Manages relationshipsICS Architecture    ...
Professional Development Across the ProfessionsConclusions•      The ONLY way to succeed moving forward in the online/mobi...
Professional Development Across the ProfessionsJon WhitePublishing Technology plcjon.white@publishingtechnology.com       ...
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Generational Changes, Technological Advancement and Current/Future Challenges in the (re)-use of Content in Formal Education Settings - Jon White

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Presented by Jon White, as part of the Wiley Professional Learning seminar, 'Across the Professions'. For info visit http://wileyprolearning.wordpress.com or follow us @WileyProLearn

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Generational Changes, Technological Advancement and Current/Future Challenges in the (re)-use of Content in Formal Education Settings - Jon White

  1. 1. Professional Development Across the ProfessionsJon WhitePublishing Technology plcGenerational Changes, TechnologicalAdvancement and Current/FutureChallenges in the (re)-use of Content inFormal, Professional Education Settings.Thursday March 1st, 2012jon.white@publishingtechnology.com Jon White - Publishing Technology - March 1st , 2012
  2. 2. Presented at the Wiley seminarProfessional Development Across the Professions Melbourne, 1 March 2012 #pdmelb wileyprolearning.wordpress.com
  3. 3. Professional Development Across the Professions• Video. Michael Wesch. from YouTube – 4.465 million views• http://www.youtube.com/watch?v=dGCJ46vyR9o•• Associate Professor of Cultural Anthropology at Kansas State University• “Digital Ethnographer”• Studying the effects of technology and new media.• “A Vision of Students Today” Jon White - Publishing Technology - March 1st , 2012
  4. 4. Professional Development Across the ProfessionsMichael Wesch is particularly interested in:-• Generation Y & Z A.K.A.• Millennial Generation• Generation Next• Net Generation Jon White - Publishing Technology - March 1st , 2012
  5. 5. Professional Development Across the ProfessionsGenerational boundary definitions - Baby Boomers Born 1946-1963 - Early Generation X Born 1963-1977 - Late Generation X Born 1977-1982 - Generation Y Born 1982-1996 - Generation Z Born 1996 - Jon White - Publishing Technology - March 1st , 2012
  6. 6. Professional Development Across the ProfessionsGlobal Population – Past, Current & Future Source – United Nations 2010 Generational Trend Report Jon White - Publishing Technology - March 1st , 2012
  7. 7. Professional Development Across the ProfessionsGlobal Population – Baby Boomers & Gen X versus Gen Y & Z Gen Y Gen Z Baby Boomers Baby Boomers Gen X Gen X Source – United Nations 2010 Generational Trend Report Jon White - Publishing Technology - March 1st , 2012
  8. 8. Professional Development Across the ProfessionsFacts & Figures– Baby Boomers & Gen X versus Gen Y & Z• Bigger than Baby Boomer Generation and 3 X bigger than Gen X. Roughly 52% of the global population is under the age of 30 (Eric Qualman – Socialnomics)• They are highly connected by technology.• They have grown up engaging with the Internet. This had led to their expectation of being able to obtain information at exceedingly rapid speeds. WWW – What! Where! When!• Both Y & Z are “neo-liberal” and socially conscious• Spurn email for social networking/blogging/twitter Jon White - Publishing Technology - March 1st , 2012
  9. 9. Professional Development Across the ProfessionsFacts & Figures– Baby Boomers & Gen X versus Gen Y & Z• Learn very differently!• Gen Y had early experiences of non-digital media and no internet.• Gen Z purely digital and internet media consumption experience.• Multi-taskers. Can easily manage to listen to music, work on the computer and watch television at the same time.• Impatient and instant-minded.• Generation Y are very team focused and Generation Z are more individualistic. Jon White - Publishing Technology - March 1st , 2012
  10. 10. Professional Development Across the ProfessionsHow is Technology Changing the World of Content?Moore‟s Law says:-“……. the number of transistors that can be placed inexpensively on an integrated circuit has doubled approximately every two years.“ Jon White - Publishing Technology - March 1st , 2012
  11. 11. Professional Development Across the ProfessionsHow is Technology Changing the World of Content?To put Moore‟s Law into perspective…….• Over the next 10 years an iPod size device will hold: – a year‟s worth of video by the end of 2012 – ALL the commercial music ever created by 2015 – ALL content ever created (in all media) by 2020 Jon White - Publishing Technology - March 1st , 2012
  12. 12. Professional Development Across the ProfessionsWhat are the Implications? Some formats die Jon White - Publishing Technology - March 1st , 2012
  13. 13. Looking at it another way……… Professional Development Across the Professions Jon White - Publishing Technology - March 1st , 2012
  14. 14. Professional Development Across the ProfessionsJon White - Publishing Technology - March 1st , 2012
  15. 15. Professional Development Across the ProfessionsJon White - Publishing Technology – March 1st, 2012
  16. 16. Professional Development Across the ProfessionsMobile Use V PC Use – November 2011- Total Population estimated in January 2012 at 7 billion- PC Ownership = 1.4 billion- PC Ownership with Internet connectivity = 1.37 billion- Mobile subscriptions with Internet connectivity = 6 billion. 4.5 billion of these are in emerging markets.- Mobile phone subscriptions to cover 87% of the global population.- 472 million smartphone sales worldwide in 2011. 500 million predicted for emerging markets alone in 2012- x million tablets with internet connectivity! Jon White - Publishing Technology - March 1st , 2012
  17. 17. Professional Development Across the ProfessionsMobile Use V PC Use – January 2012 Top five mobile phone manufacturers, by Top five mobile phone manufacturers, by 2010 global 2010 global sales according to Strategy sales according to IDC Analytics Unit Market Annual sales Unit Rank Vendor Rank Vendor Market share shipments share growth shipments 453.0 1 Nokia 453.0 million 32.6% 4.9% 1 Nokia 33.3% million 280.2 2 Samsung 280.2 million 20.2% 23.3% 2 Samsung 20.6% million 116.7 3 LG 116.7 million 8.4% -1.0% 3 LG 8.6% million 4 ZTE 51.8 million 3.7% 94.0% 4 RIM 48.8 million 3.6% 5 RIM 48.8 million 3.5% 41.4% 5 Apple 47.5 million 3.5% 413.8 Others 437.7 million 31.5% 31.2% Others 30.4% million Total 1388.2 million 100.0% 18.5% Total 1360 million 100% Source: Source: IDC (February 2011) Strategy Analytics (February 2011) Jon White - Publishing Technology - March 1st , 2012
  18. 18. Professional Development Across the ProfessionsMobile – Brief Facts and Figures• Smartphones and Tablets becoming ubiquitous in everyday life – low cost smartphones for emerging markets.• Nokia still number 1 worldwide for mobiles and smartphones, Android is overtaking.• 1.4 billion handset sales per annum. In 2011 300 million of these were in China and India.• Mobile industry is now bigger than the PC industry >$ 1 trillion per annum.• PC industry is rapidly shrinking as users (particularly emerging markets) favour mobile devices over pc devices.• SMS is the most-used data application worldwide. Jon White - Publishing Technology - March 1st , 2012
  19. 19. Professional Development Across the Professions Mobile LearningM-Learning opportunity! Mobile Assessments Mobile Mobile Flashcards Courseware Audio/Video/ Interactive Interactive Learning Assets Book Reader NB!!! Flash to HTML5 Content Conversion Jon White - Publishing Technology – March 1st, 2012
  20. 20. Professional Development Across the ProfessionsWhat change is there in the internet usage landscape 2005-2008-2011? Most visited site 2005? Most visited site 2008? Most visited site 2011? Jon White - Publishing Technology - March 1st, 2012
  21. 21. Professional Development Across the Professions Social Networking – Significant Gains in Internet Traffic Alexa Global Traffic Rankings Rank Web site Rank Web site 2005 (1) 2008 (2) 1 yahoo.com 1 yahoo.com 2 msn.com 2 youtube.com 3 google.com 3 live.com 4 ebay.com 4 google.com 5 amazon.com 5 myspace.com 6 microsoft.com 6 facebook.com 7 myspace.com 7 msn.com 8 google.co.uk 8 hi5.com 9 aol.com 9 wikipedia.org 10 go.com 10 orkut.comTraffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a combined measure of page views / users(geometric mean of the two quantities averaged over time). (1) Rankings as of 12/31/05, excludes Microsoft Passport; (2) Rankings as of 3/12/08.Source: Alexa Global Traffic Rankings, Morgan Stanley Research Jon White - Publishing Technology - March 1st , 2012
  22. 22. Professional Development Across the Professions Social Networking – Significant Gains in Internet Traffic Alexa Global Traffic Rankings Rank Web site November 2011 1 Google.com 2 Facebook.com 3 Youtube.com 4 Yahoo.com 5 Blogger.com 6 Baidu.com 7 Wikipedia.com 8 Live.com 9 Twitter.com 10 QQ.comTraffic rank is based on three months of aggregated historical traffic data from Alexa Toolbar users and is a combined measure of pageviews / users (geometric mean of the two quantities averaged over time). Jon White - Publishing Technology - March 1st , 2012
  23. 23. Professional Development Across the Professions“Online conversations are going tohappen whether we like it or not.“Jeff Jarvis – What Would Google Do? Jon White - Publishing Technology - March 1st , 2012
  24. 24. Professional Development Across the Professions There are a million reasons not to blog, engage in and create social networks We‟re What if customers ask for what we don‟t have? B2BGood idea, we‟lldo it next year Our current model works fine We don‟t have the experience Source: DELL e-Consultancy Online Marketing Masterclasses
  25. 25. Professional Development Across the ProfessionsThere are however, several billion reasons to blog, engagein and create social networks! Reach new customers78% trust theirpeers, notadvertising* Find your fans Become part of your customers world Humanise your Your customers value company highly what their peers have to say and share. 78% rank consumer recommendation as the most credible form of advertising* Nielsen Source: DELL e-Consultancy Online Marketing Masterclasses
  26. 26. Professional Development Across the ProfessionsSocial MediaNB: “Social Listening”- Integral part of any online PR is social listening- If you want feedback from your consumers, then be prepared to receive it.- A number of social listening tools availablehttp://socialmediatoday.com/deidrebrathwaite/268117/art-social-listening-7-tools-improve-task Jon White - Publishing Technology - March 1st , 2012
  27. 27. Professional Development Across the Professions Mobile Learning e-Learning e-Publishing - Tutorials - E-bulletins - Courses - E- documents - Instructional - Audio, video, Games text, - Tests images, interactivity - Learning 2.0- Mobile Learning - Blogs- E-Learning - VLE - Wikis - E-Assessment - Social - Performance Networking Management New Learning - E-Portfolio e-Learning 2.0 - LMS channels - Authoring and Development Tools e-Learning Tools Jon White - Publishing Technology – March 1st, 2012
  28. 28. Professional Development Across the ProfessionsJon White - Publishing Technology – March 1st, 2012
  29. 29. Professional Development Across the ProfessionsOld and New Revenue and Pricing models• Consumption models – patron-driven• Subscriptions• One-off payments• Revenue sharing• Sale/cross-marketing of additional products or services - NB:- APPS! Less revenue from greater number of channels Jon White - Publishing Technology - March 1st , 2012
  30. 30. Professional Development Across the ProfessionsOld and New Revenue and Pricing models• Bundling• Online advertising• Preload fees• Licensing/rights Less revenue from greater number of channels Jon White - Publishing Technology - March 1st , 2012
  31. 31. Professional Development Across the ProfessionsOld and New Revenue and Pricing models• “Freemium”• User-generated or older content is not charged for• Newer content is charged for• The model in the app market with additional content packages charged at $0.79 - $4.99 Less revenue from greater number of channels Jon White - Publishing Technology - March 1st , 2012
  32. 32. Professional Development Across the ProfessionsNew Innovators Jon White - Publishing Technology - March 1st , 2012
  33. 33. Professional Development Across the ProfessionsInnovation from Educators Jon White - Publishing Technology - March 1st , 2012
  34. 34. Professional Development Across the ProfessionsLessons From Other Content Industries Jon White - Publishing Technology - March 1st , 2012
  35. 35. Professional Development Across the ProfessionsThe Present/Future?• Integrated print/digital workflows and product development – system-controlled and driven.• Full multimedia approach• Many new product channels• Driven and controlled by complex systems – as well as complex LMS‟s, ICS Architecture crucial for production, marketing, maximisation and collection of usual and new channel/product micro-revenues.• Highly granulated content fed into and stored within competency library. Jon White - Publishing Technology - March 1st , 2012
  36. 36. Professional Development Across the ProfessionsICS ArchitectureSales & Marketing• Find new saleable resources• Find new market segments• Create product bundles• Define terms and pricing• Allocate product bundles to market segments Promotions Management System Jon White - Publishing Technology - March 1st , 2012
  37. 37. Professional Development Across the ProfessionsICS Architecture Promotions Management System Customer Service • Set up entitlements and Customer subscriptions Entitlement • Handle claims and complaints System • Up-sell additional content and content bundles Jon White - Publishing Technology - March 1st , 2012
  38. 38. Professional Development Across the ProfessionsICS Architecture Promotions Management System Customer Entitlement System AccessInformation Technology Control• Set up user access permissions System• Manage user access permissions• Monitor access for infringements and attacks• Monitor and control volumes and loads Jon White - Publishing Technology - March 1st , 2012
  39. 39. Professional Development Across the ProfessionsICS ArchitectureSales & Marketing• Find new saleable resources• Find new market segments• Create product bundles• Define terms and pricing• Allocate product bundles to market segments Customer Service • Set up entitlements and Information subscriptions Commerce • Handle claims and complaints • Up-sell additional content and System content bundlesInformation Technology• Set up user access permissions• Manage user access permissions• Monitor access for infringements and attacks• Monitor and control volumes and loads Jon White - Publishing Technology - March 1st , 2012
  40. 40. Professional Development Across the ProfessionsICS Architecture Promotions Management System Customer Entitlement System Access Control System Jon White - Publishing Technology - March 1st , 2012
  41. 41. Professional Development Across the Professions PromotionsICS Architecture Managemen Access t Customer Control Entitlement Promot ions M anagement Sys t em Cus t omer Ent it lement Sys t emIdentity Management A cces s Cont rol Sys t em• Model consortia, institutions, companies and individuals in expandable hierarchy People, Groups• Keep all customer data in a and Institutions single place• Semantic triple-store service Resource Management with easy-to-use API for • Model full product set in granular form in expandable loading and retrieving data Content and multi-parented hierarchy Bundles • Mix and match to create new cross site or platform accessCommercial • Semantic triple-store service with easy-to-use API forManagement• Simple licence components Business Models loading and retrieving data which can be compounded to and Licences correctly model your business• Implement new models including „N clicks when referred from services‟, „PPV‟, „Pay post use‟ Competency Library• Spot the gaps in your current sales offerings and fill them Jon White - Publishing Technology - March 1st , 2012
  42. 42. Professional Development Across the Professions - Manages relationshipsICS Architecture - Collates all course attendee information - Produces attainment reports Competency Library - Powerful enterprise tools - Fully granulated data - Contracts, Rights, down to DOI level Royalties, Permissions - Automated worklows - Multiple automated output channels - Full Product management Jon White - Publishing Technology - March 1st , 2012
  43. 43. Professional Development Across the ProfessionsConclusions• The ONLY way to succeed moving forward in the online/mobile education sector involves implementation of complex systems.• Workflow changes needed within companies and organisations …..biggest change in living memory.• Appreciate and understand new generations of users with new needs.• Up to us to learn about technology and use it.• A wider view in the different ways that content can be produced and distributed dispersed.• Experiment!! Mobile/Tablet (r) evolution! Jon White - Publishing Technology - March 1st , 2012
  44. 44. Professional Development Across the ProfessionsJon WhitePublishing Technology plcjon.white@publishingtechnology.com Jon White - Publishing Technology - March 1st , 2012

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