2. Generation Y (Why Generation)
. – 19 – 28
Gen-Y

4. GENERATION Y

5. GENERATION Y
Gen Y
Extraordinary Generation
Generation X, Gen X
Gen Y

6. GENERATION Y
 





8. STP STP Analysis
1. Demographic
2. Geographic
3. Psychographic
4. Behavior

9. STP STP Analysis
Target Market
Selection
18-28

10. STP STP Analysis
Positioning
LG
Cyon

11. Position Mapping

12. Marketing Mix 4P’s
• Product : LG CYON CRYSTAL

13. • Price
18,900
• Place

LG
• Promotion
