Generation z powerpoint
- 2. GEN Z
Generation Z Gen Z
. . 2537 – 2554 1 – 16 ( . .2553)
. . 2553 Gen Z
16.5 25 %
Gen-Z
(Fertility Rate)
- 4. Individualistic: Gen Y
Gen Z
Tech-Savy: Gen Z
Gen Z
Older than their years:
KGOY (Kids Getting Older Younger)
Teenagers)
Brand-aware: Gen Z
- 6. STP
1
2
3 3
Gen Z
1 Generation Z 1- 5
2 Generation Z 6-10
3 Generation Z 11–16
1
2
3
- 7. (Targent Group
Gen Y
Gen Z 0-10
80%
0-10
Gen z Gen Y
- 9. MARKETING MIX
(Product)
1-2
(Price)
42 cc 35 42 cc
12 390
42 cc 36 1170
Gen Z
- 10. (Place)
3,095
(Promotion)
“ ”
- 11. GENERATION Z
CONSUMER BEHAVIOR
54010911022
MK541
54010911116
MK541
54010911155
MK541
54010911158
MK541
54010911164
MK541