The Visalia City Council reviewed the results of the 2014 Public Opinion Survey, given out in April by members of the Citizens Advisory Committee. A total of 260 survey were taken, down from last year's total of 359. Overall the survey data has not changed dramatically year to year. Statistically, this year's sample size has a 95% confidence interval, meaning 95% of the time, the actual response from residents is within /- 6% of the survey's response.

1. Public Opinion Survey
2014
City Council Meeting,
July 21, 2014

2. Citizens Advisory Committee
Chair – Luke Feldstien
POS Chair – Laura Florez McCusker
Volunteers – CAC Committee
- Police VIPS
Survey Conducted Saturday, April 26, 2014

3. Background: Quadrants
Lower turn out this year, but still valid
260 (+/- 6%); 359 (+/- 5%) in 2013 @ 95% Confidence
*+/- 6% is within the margin of error
Noble & Ben Maddox
Dinuba Blvd
Akers & Goshen
Akers & Walnut

4. POS Demographic Comparison
vs. 2010 U.S. Census
Census: Population by RacePOS Results
Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06
Answer Response %
2010
Census
African American 5 2% 2%
American Indian 2 1% 2%
Asian 6 2% 5%
Caucasian 162 65% 67%
Hispanic 62 25% 24%
Other 11 4% NA
Total 248
Major measures are close

5. POS Demographic Comparison
vs. 2010 U.S. Census contd.
Gender (POS) Gender (2010 Census)
Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06
2013 Results:
Female: 61%
Male: 39% Closer this year by gender

6. POS Demographic Comparison
vs. 2010 U.S. Census contd.
Age (POS) Age (2010 Census)
Source: http://www.census.gov/2010census/popmap/ipmtext.php?fl=06
2013 Results:
18-34: 33%
35-54: 37%
55 & over: 37%
Not as close by age group

7. Quality Of Life
#19 Taking all things into consideration, how
would you rate the overall quality of life in
Visalia?
• Down from last year but about the same for the last 5 years.

8. We tend to rate Visalia better as
we age

9. Safety Rating
#2 How would you rate the City’s efforts in
providing a safe community?
Lower than last year; Higher than 2011

10. Public Safety Services
# 3a How would you rate the police service you
received?
68% rated police services Above Average
(25% of respondents had contact with the Police Department,↓2%)
68%

11. Public Safety Services
#4a How would you rate the fire service you
received?
84% rated fire services Above Average
(4% decrease in Above Average, as compared to 2013)
*11%
had
contact
with the
FD, ↓1%

12. Quality of Services
#5 What do you consider the most essential City
services besides Police and Fire departments?
Road Maintenance is once again, the second
concern after public safety and increasing.
+3%
-5%
+4%

13. Quality of Services- Cont’d
#6 How do you rate the quality of the
following services in Visalia?
Service Type
Good to Very
Good Rating
Increase/ Decrease
from 2013
1) Emergency Response by
Fire Department
62% -2%
2) Private Ambulance 58% 8%
3) Road Maintenance 33% -11%
4) Traffic Management 48% -4%
5) Bus Services 45% 3%
*+/- 6% not statistically significant

14. Quality of Services- Cont’d
Service Type
Good to Very
Good Rating
Increase/ Decrease
from 2013
6) Street Lighting 50% -2%
7) Senior Citizen Services 40% 0%
8) Recreation Services 57% -8%
9) Services for Disabled 33% -7%
10) Park Maintenance 62% -7%
11) Garbage Recycling 68% 3%
12) Convention Center 64% 2%
*Less than or equal to +/- 6% not statistically significant

15. Questions & Concerns
#7a How many times have you attended activities at
the Convention Center in the last year?
Note that 2/3 of the respondents attend the Center

16. Questions & Concerns
7b. Have many times have you visited a park in the
last year?
Note that 1/3 of the respondents attend parks 5+
times a year

17. Park Attendance by Groups
Northeast Southeast Northwest Southwest
None 19% 27% 16% 23%
1 to 2 times 22% 20% 27% 23%
3 to 4 times 25% 20% 27% 16%
5 or more times 35% 34% 30% 37%
Quadrants
less than
$15,000
$15,000 to
$40,000
$40,000 to
$70,000
$70,000 to
$100,000
$100,000
and over
None 16% 29% 14% 14% 14%
1 to 2 times 44% 10% 18% 18% 30%
3 to 4 times 12% 15% 36% 36% 22%
5 or more times 28% 46% 32% 32% 35%
Income
18 to 34 35 to 54 55 and over
None 13% 17% 25%
1 to 2 times 25% 19% 27%
3 to 4 times 16% 28% 21%
5 or more times 47% 36% 28%
Age
High Park Users
in all Quadrants
$15,000-40,000
income group is
highest user
We tend to use
parks less as we
age

18. Traffic Flow:
#8 In your opinion, how do you view
traffic flow throughout Visalia?
About the same as last year

19. Question & Concerns – Cont’d

20. Younger Groups want more
information Sources

21. Open Ended Responses
10. If the City changed one thing to better provide
information to Visalians, what should it

22. Open Ended Responses- Cont’d
#18 What is the most important thing the city
should be working on to make Visalia better?

23. Most important thing the City should do
2013 2014

24. Major Take-aways
Older Visalians are most satisfied with the
City than younger Visalians
Road maintenance is a continuing concern
Young group most interested in receiving
City information
Traffic and Homelessness is on people’s
minds

25. Questions & Answers
?