1. 2016 SHORT Summary of
Regional and County Topline Results
with Comparisons between Years
where applicable/ available
October, 2016
2. The Metro Atlanta Speaks (MAS) public opinion survey is in its fourth year.
The 2016 MAS was conducted by A.L. Burruss Institute of Public Service and Research at Kennesaw State
University (KSU). The 2016 survey asked 27 questions of 5,416 residents in a 13-county area, with
results significant down to the county-level, as well as for the City of Atlanta. The 2015 MAS, also done
by KSU, asked 26 questions of 5,200 residents in a 13-county area, with results also significant down to
the county-level. The 2014 MAS was conducted by The Schapiro Group, and asked 25 questions of 4,200
residents in a 10-county area, and was (as well) significant down to the county-level. The first survey—
2013--- was also conducted by KSU, and asked 21 questions of 2,100 voting-age residents. The 2013 MAS
was significant only at the regional (10-county level).
The goal in all years was gather opinions on how the 10 (or 13)-county Atlanta region rates in terms of
key quality-of-life issues like transportation, education, the economy, the arts and aging in the Atlanta
region. In 2014, the survey added questions on water, job training, starting a business, healthcare, and
parks. In 2015, the survey added questions on civic involvement and engagement. In 2016, questions
were added on financial resiliency, food insecurity, and challenges faced in accessing transportation.
While each year’s survey provides a point-in-time understanding of how residents perceive the quality-
of-life in metro Atlanta, the true value of the effort is understanding how perceptions do or don’t
change over time. ARC will seek to, with its community partners, continue this survey annually to build
that “longitudinal” database.
This summary focus on regional results and topline county data. Regional survey margin of error for the
2016 instrument is +_ 1.3% percentage points (from 1.7% in 2015 and 2.1% in 2014) at the 95 percent
confidence level. County significance ranges from +- 4 to _+-7%. Data to come will detail county-level
results by demographics.
Metro Atlanta Speaks-Background
6. DK, 3.2%
Strongly Agree, 10.5%
Agree, 18.9%
Disagree, 37.0%
Strongly Disagree,
30.4%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
70.0%
80.0%
90.0%
100.0%
MAS 2016: "I Frequently Lack Transportation to Get to Places I Need to
Go..."
9. 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0%
Butts
Paulding
Cheroke
e
Fayette
Douglas
Rockdal
e
Gwinnet
t
Coweta
Cobb
Henry
Fulton
Clayton
DeKalb
City of
Atlanta
ARC
Region
59.9%
62.6%
62.9%
63.0%
65.3%
65.4%
65.5%
66.3%
73.8%
75.1%
78.3%
80.2%
83.6%
84.6%
73.5%
28.5%
21.4%
28.6%
31.0%
18.5%
25.1%
21.3%
20.2%
18.7%
17.2%
16.5%
15.8%
13.9%
13.0%
18.7%
10.6%
13.7%
7.0%
5.3%
12.8%
7.5%
12.8%
12.5%
5.7%
6.0%
4.5%
3.5%
1.9%
2.0%
6.7%
Importance of Public Transit to the Region: MAS 2016
Very Important Somewhat Important Not Important At All DK
86. 0.0% 20.0% 40.0% 60.0% 80.0% 100.0% 120.0%
Clayton
DeKalb
City of Atlanta
Henry
Gwinnett
Paulding
Fulton
Rockdale
Douglas
Cherokee
Cobb
Coweta
Fayette
Butts
ARC Region
21.5%
25.6%
25.6%
10.7%
16.8%
12.2%
17.1%
11.3%
8.2%
12.5%
16.0%
5.2%
7.0%
3.9%
16.8%
43.5%
44.1%
46.1%
48.9%
51.5%
52.4%
54.5%
54.8%
57.9%
59.4%
60.3%
71.3%
74.0%
85.0%
53.7%
34.0%
29.8%
27.4%
38.2%
30.8%
35.4%
27.6%
33.8%
32.4%
27.6%
22.4%
22.7%
19.0%
11.2%
28.5%
If You Could, Would Move?, and Where?: MAS 2016
Different Neighborhood in Atlanta Stay Where They Are Move Away from Metro Atlanta DK