advertising strategies of MARUTI SUZUKI, HYUNDAI AND TATA MOTORS by sumit mukherjee

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a self explanatory presentation with unique ads which sets the platform to give a superb presentation----by sumit mukherjee

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advertising strategies of MARUTI SUZUKI, HYUNDAI AND TATA MOTORS by sumit mukherjee

  1. 1. SEGMENTS OF AUTOMOBILE INDUSTRY IN INDIAA1 MINI SIZE CARA2 COMPACT CARA3 MID SIZE CARA4 EXECUTIVE CARA5 PREMIUM CARA6 LUXURY CARC MULTIPURPOSE VEHICLE
  2. 2. SEGMENTS MARUTI SUZUKI HYUNDAI TATA MOTORSA1 MARUTI 800 SANTRO/EON NANOA2 ALTO/ZEN/WAGONR/SWIFT/RITZ I10/GETZ/i20 INDICA/INDIGO/ /A-STARA3 DESIRE/SX4 VERNA/ACCE NTA4A5A6C OMNI/VERSA SANTA FE SUMO
  3. 3. BEHAVIORIAL – singles & young couples (style, Innovative & early adaptors) DEMOGRAPHIC – 21 TO 30 YEARS GEOGRAPHIC – no specific cities
  4. 4. IMC STRATEGY –BRAND AMBASSADOR – WORLD PRIMEIRE OF CARS– BTL (POSTERS , DANGLERS) – ATL(TV, MOVIES, SPONSORSHIP) - ADVERTISING
  5. 5. SPONSORING
  6. 6. ONLINE ADVERTISING
  7. 7. ADVERTISEMENTS
  8. 8. USES THE EVENTS
  9. 9. FAILURE – ATOS PRIMEREASON – LAUNCHED WITH SANTRO XING 2003
  10. 10. NEWLAUNCH2012
  11. 11. POSITIONING – affordable smallcar named “PEOPLE’S CAR”
  12. 12. UPGRADED ADVERTISEMENT SCHEMES SALES SERVICES PLATFORM TOPRODUCT LINE K-SERIES, TEST DRIVE, NETWORK SALE MASCOT, EXCHANGE OF TRUE VALUE ONLINE, OFFER STATIONS AD AGENCIES
  13. 13. ADVERTISEMENTS FOCUSED ON NEEDS AND ASPIRATION OF A PARTICULAR CUSTOMER“paapa ki kehnda , petrol khatam ni honda”…
  14. 14. LIMITED EDITION ON1 MILLION CAR SOLD
  15. 15. SUCCESS – PRODUCT USAGE
  16. 16. SUCCESS – PRODUCT USAGE
  17. 17. SERVICENETWORKSTATIONS
  18. 18. NEW IMC STRATEGY - 2001
  19. 19. NEW IMC STRATEGY- K - SERIES
  20. 20. AD-ABOUTTHETECHNICALFEATURES
  21. 21. INANAUTOEXPO
  22. 22. FAILURE –more focusedon IMC thanthe product
  23. 23. TATA ENTERS WITH INDICA IN 1998LAUNCHING – INGENIOUS & PATRIOTISM
  24. 24. AD – LARGE SIZE(targeting – joint family and business man)
  25. 25. REVOLUTIONINTHE ADWORLD
  26. 26. AD CAMPAIGN SUCCESSFULPRODUCT FAILURE
  27. 27. MEDIA AS A HELPING HAND
  28. 28. CHANGES AT REGULAR INTERVAL --- DIDN’T HELP
  29. 29. NEWSTRATEGY
  30. 30. MILESTONEOFMARUTI SUZUKI SUCCESSFUL NEW PLANT POSITIONING WITH NEW IN RURAL VENTURE - AND URBAN EXPANDING BUSINESS - 2006 2001 MARKET (TRUE VALUE, LEADERS INSURANCE) 1 MILLION SALE - 1994
  31. 31. MILESTONEOFHYUNDAI LEADING EXPORTER IN NEW 2012 TECHNOLOGIES- SUCCESSFUL LAUNCHED IMC STRATEGIES CAPTURED 2ND POSITION AS MARKET LEADERS 1 MILLION SALE - 1999
  32. 32. MILESTONEOFTATA MOTORS LAUNCH OF NANO INCREASED IN VARIANTS SUCCESSFULLY ENTERED THE MARKET -1998

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