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Chapter 1 key terms team rocket
- 1. Chapter 1 Key Terms - Team Rocket Paige Bollman, Asiana Hung-Barnes, Susan Morales, Julia Ramirez-Vaughan
- 2. Click-Through Rates (CTR) The percentage of individuals viewing a web page who click on a specific advertisement that appears on the page. Click- through rate measures how successful an ad has been in capturing users' interest. The higher the click-through rate, the more successful the ad has been in generating interest. A high click-through rate can help a website owner support the site through advertising dollars.
- 3. Cost Per Click (CPC) A method websites use to bill based on the number of times a visitor clicks on an advertisement. CPC is often used when advertisers have a set daily budget. When the advertiser's budget is hit, the ad is removed from the rotation for the remainder of the billing period.
- 4. Return on Investment (ROI) A performance measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. ROI measures the amount of return on an investment relative to the investment’s cost. To calculate ROI, the benefit (or return) of an investment is divided by the cost of the investment, and the result is expressed as a percentage or a ratio.
- 5. Cost of Ignoring (COI) Ignoring a social media account and the amount of money lost because of it. According to a recent Forbes piece, "social media is more pervasive than ever among customers: 50% of the population currently use Facebook and more than 37% use Twitter."