top 50 digital marketing terminologies used in the industry

1. TOP FIFTY DIGITAL MARKETING
TERMINOLOGIES

3. • Impression

4. • Remarketing / Retargeting
Rated on a 1-10 scale, the Quality Score given for each of your targeted keywords assesses the perceived quality of
your ads and related landing pages.

8. This can refer to the objective of guiding people to click a link, or the actual number of clicks on said outbound link
directing users from Facebook to either a landing page
Conversions are customer-completed actions, like purchases or adding to a cart on a website.
CPC (cost per click) is the amount you are charged each time someone interacts with your ad.
This is the amount of money spent to get a lead, or someone who has moved through the first part of the sales funnel
(the awareness/consideration phase) and is closer to purchasing your product.
Click-through rate (CTR) is the percentage of times people saw your ad and performed a click (all). The metric is
calculated as clicks (all) divided by impressions.
This is the average cost per action related to the page and your page’s posts as a result of your ad. Post clicks, likes
and reactions, comments, and shares all count as engagement.

9. CPM is a common measurement for ad views and measures the average cost paid to get 1,000 impressions on your
ad.
This refers to the number of unique people who took an action, such as liking your Page or installing your app, as a
result of your ad
Potential reach is the number of active people on Facebook, counted monthly, who match the audience you defined
through your audience targeting selections.
This refers to the current status of your campaign, ad set, or ad. Ads can be active (running), inactive (finished), or not
running due to an error or because they’re still in the approval process.

11. Black hat SEO techniques employ unethical and often spammy ways to try and gain an unfair advantage.
A/B testing is the practice of comparing different test versions of a web page, piece of content, like an email, or even a
social media ad, to see which one is the most successful prior to a full launch.
Heat maps use web analytics data, like clicks, scrolls, and pauses, to visually show which parts of a web page users
interact with the most.
An influencer refers to an individual or brand with a good reputation and high engagement within a specific niche.
This is a shared data markup language that makes content more accessible to search engines and better tailored for
humans.
SERPs, or search engine results pages, are the information displayed to a user in response to a query.
The words or phrases people use to find the information they’re looking for in a search engine are called keywords.
This refers to content contributed from individuals not paid or affiliated with a brand.

13. This metric refers to the total number of times users came to the website in a given time period.
This metric refers to the number of unique users who visited the website (had a session) during said period.
This is the number of times a page was viewed during a session.
Time on page is equal to the duration from the time a page is loaded to when a user exits the page–this metric times out
after 30 minutes of inactivity.
Formerly called Time on Site, session duration calculates the total period from the time the first page is loaded to the
time the last page is loaded
Bounce rate refers to the percentage of visits with a single pageview that did not scroll on the page or did not stay on
the page for at least 10 seconds.
Visitor type indicates if a visitor is new (has never visited your site before) or is returning to the website.
This is the way by which users find your site, including search engines, directly typing in the domain, or being directed to
your site from another web domain.

14. This refers to the general category of the site visit, including organic, CPC paid search, or referral.