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WELCOME
STUDENTS!
What is Storytelling Summer School?
• 6 weekly Facebook Live videos with actionable ways to
use storytel...
UPCOMING
LESSONS –
FRIDAYS AT
NOON EST ON
FACEBOOK
 Week 1: 5 types of stories to collect and to share on your digital
ch...
STORYTELLING
SUMMER
SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!...
GET THE DOWNLOAD – DIGITAL
STORYTELLING CALENDAR
• Storytelling Summer School students – keep an eye out
on your inbox as ...
QUICK
REVIEW
 Week 1 –We wrote down the 5 types of stories to collect
and to share on your digital channels (website, ema...
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
KEY POINTS
FOR WEEK 5
• Consistency is key.
• Creativity is paramount.
• Planning is everything.
Sign up for Storytelling ...
REVIEWTHE 5 STORIES
• Client
• Staff
• Volunteer
• Donor
• Community
Sign up for Storytelling Summer School: www.jcsocialm...
REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Use powerful video and ask for a contribution to the
campaign during the video ...
REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Provide and update on a client and encourage people to
read more on your campai...
REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Educate and inform, share a piece of information that is
unexpected to tell a f...
REVIEWTHE 10
TYPES OF
STORYTELLING
POSTS
• Use the Facebook Donate button during a Facebook
Live talking about your fundra...
PUT THEM
TOGETHER!
5 types of stories x 10
types of posts = 50
possible posts (and that’s
just to start!)
Sign up for Stor...
DIGITAL STORYTELLING CALENDARTEMPLATE
Get the template: http://jcsocialmarketing.com/storytellingcalendar/
Let’s review it...
RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
1) Choose a SMART goal for the campaign – i.e. raising money for the annual fun...
RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
2) Prepare your Campaign Hub website
This is where people go to learn about the...
Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
3) Prepare your email communications
Send emails out every few days
Not the sam...
RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN
4) Prepare your social media outposts
Post every day about the Campaign
Not the...
HOMEWORK
• Plan a 2-week Digital Storytelling Campaign for your nonprofit!
• Fill out the Digital Storytelling Calendar fo...
UPCOMING
LESSONS –
FRIDAYS AT
NOON EST
ON
FACEBOOK
 Week 1: 5 types of stories to collect and to share on your
digital ch...
STORYTELLING
SUMMER SCHOOL IS
SPONSORED BY
Storytelling in the Digital Age:A
Guide for Nonprofits
Now available on Amazon!...
How To Fill In A Nonprofit Digital Storytelling Calendar
How To Fill In A Nonprofit Digital Storytelling Calendar
How To Fill In A Nonprofit Digital Storytelling Calendar
How To Fill In A Nonprofit Digital Storytelling Calendar
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How To Fill In A Nonprofit Digital Storytelling Calendar

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In today's live mini-training, I review how you can fill in a Nonprofit Digital Storytelling Calendar to stay on track and never run out of ideas!

Published in: Government & Nonprofit
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How To Fill In A Nonprofit Digital Storytelling Calendar

  1. 1. WELCOME STUDENTS! What is Storytelling Summer School? • 6 weekly Facebook Live videos with actionable ways to use storytelling to raise awareness and funds for your nonprofit; • Freebie downloads, checklists, planners, and more; • Invitation to the Private Facebook community, where you can exchange ideas with other nonprofit professionals and ask for my personalized advice. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  2. 2. UPCOMING LESSONS – FRIDAYS AT NOON EST ON FACEBOOK  Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign  Week 2: How to craft stories that will take your community from passive to PASSIONATE  Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits  Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign • Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas • Week 6: Battle-tested tools to rock your digital storytelling Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  3. 3. STORYTELLING SUMMER SCHOOL IS SPONSORED BY Storytelling in the Digital Age:A Guide for Nonprofits Now available on Amazon! More info: http://amzn.to/2vF5RPF Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school Click on the book!
  4. 4. GET THE DOWNLOAD – DIGITAL STORYTELLING CALENDAR • Storytelling Summer School students – keep an eye out on your inbox as you should have received it in your weekly email. • You can also download it here: http://jcsocialmarketing.com/storytellingcalendar/ Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  5. 5. QUICK REVIEW  Week 1 –We wrote down the 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign.  Week 2 –We covered the 4 steps to craft stories that will take your community from passive to PASSIONATE .  Week 3 –We discussed in depth some solutions the common digital storytelling challenges faced by nonprofits.  Week 4 –We explored examples of 10 different ways you can use digital storytelling in your next fundraising campaign. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  6. 6. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  7. 7. KEY POINTS FOR WEEK 5 • Consistency is key. • Creativity is paramount. • Planning is everything. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  8. 8. REVIEWTHE 5 STORIES • Client • Staff • Volunteer • Donor • Community Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  9. 9. REVIEWTHE 10 TYPES OF STORYTELLING POSTS • Use powerful video and ask for a contribution to the campaign during the video and at the end. • Colorful action photos with a story of your program in action. Ask people to read more at your website, and incorporate a donation ask there. • Share stories about staff member’s family and encourage you online community to share their stories. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  10. 10. REVIEWTHE 10 TYPES OF STORYTELLING POSTS • Provide and update on a client and encourage people to read more on your campaign website. • Ask for messages of support and encouragement to the people that you serve. • Share frequent updates and successes, while encouraging people to contribute if they haven’t had time to do so already. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  11. 11. REVIEWTHE 10 TYPES OF STORYTELLING POSTS • Educate and inform, share a piece of information that is unexpected to tell a fuller picture of the work that you do. • Behind-the-scenes stories at your program work well. • Acknowledge and thank, and offer opportunities to get involved. Create a sense of urgency with your asks – “Only need 257 more people to give to unlock a $50,000 matching gift!” Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  12. 12. REVIEWTHE 10 TYPES OF STORYTELLING POSTS • Use the Facebook Donate button during a Facebook Live talking about your fundraising campaign. Individuals who want to raise money on your behalf can also add the Facebook Donate button for your nonprofit to their Facebook Live videos. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  13. 13. PUT THEM TOGETHER! 5 types of stories x 10 types of posts = 50 possible posts (and that’s just to start!) Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  14. 14. DIGITAL STORYTELLING CALENDARTEMPLATE Get the template: http://jcsocialmarketing.com/storytellingcalendar/ Let’s review it together! Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  15. 15. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN 1) Choose a SMART goal for the campaign – i.e. raising money for the annual fund. • Specific • Measurable • Achievable • Relevant • Time-based Example: Rosie’s Place #GiveSanctuary Campaign – 500 gifts in 7 days. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  16. 16. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN 2) Prepare your Campaign Hub website This is where people go to learn about the Campaign and participate (donate) Detail the story of the Campaign – the WHY and the WHY NOW House a video there Can use an outside hub like CauseVox, Classy, Crowdrise, GoFundMe Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  17. 17. Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  18. 18. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN 3) Prepare your email communications Send emails out every few days Not the same email each time Showcase a different story with each email Lead people back to the Campaign Hub Get the email opened and read Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  19. 19. RUN A 2-WEEK DIGITAL STORYTELLING CAMPAIGN 4) Prepare your social media outposts Post every day about the Campaign Not the same post or tweet each time Choose from the list you created Mix client story with photo essay, staff story with Instagram post, etc. Lead people back to the Campaign Hub Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  20. 20. HOMEWORK • Plan a 2-week Digital Storytelling Campaign for your nonprofit! • Fill out the Digital Storytelling Calendar for the Campaign http://jcsocialmarketing.com/storytellingcalendar/ • Be sure to let us know about your Campaign in the Facebook Group: https://www.facebook.com/groups/socialmediastorytelling/ Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  21. 21. UPCOMING LESSONS – FRIDAYS AT NOON EST ON FACEBOOK  Week 1: 5 types of stories to collect and to share on your digital channels (website, email, social media) during your next fundraising campaign  Week 2: How to craft stories that will take your community from passive to PASSIONATE  Week 3: Solutions to the 6 biggest digital storytelling challenges faced by nonprofits  Week 4: 10 specific ways to use digital storytelling in your next fundraising campaign  Week 5: How to fill in a Digital Storytelling Calendar to stay on track and never run out of ideas  Can you believe it? Next week isWeek 6: Battle- tested tools to rock your digital storytelling Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school
  22. 22. STORYTELLING SUMMER SCHOOL IS SPONSORED BY Storytelling in the Digital Age:A Guide for Nonprofits Now available on Amazon! More info: http://amzn.to/2vF5RPF Sign up for Storytelling Summer School: www.jcsocialmarketing.com/school Click on the book!

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