When you’re listening at your best, you are like… what?<br />Please draw your answer  on a sticky label and write your nam...
X-press Insightwith X-Ray Listening<br />© Judy Rees 2009 www.xraylistening.com<br />
What’s important to you about insight skills?<br />Better skills<br />Better insight <br />Better projects <br />Better pr...
“Don’t know” is normal!<br />So develop the skills to elicit people’s unconscious and tacit requirements<br />© Judy Rees ...
Judy Rees<br />Former news reporter<br />Helped to create digital Teletext (inc. requirements gathering & user testing)<br...
This session<br />Time-limited for maximum learning/minute<br />Practical skills rather than theory<br />References in han...
…just dive in!<br />© Judy Rees 2009 www.xraylistening.com<br />
When you’re listening at your best, you are like… what?<br />(starter question only)<br />© Judy Rees 2009 www.xraylisteni...
Use only these questionsand your partner’s own words<br /><ul><li>What kind of X (is that X)?
 Is there anything else about (that) X?</li></ul>Ask in any order, as many times as you like<br />© Judy Rees 2009 www.xra...
Tip: Remember the first word(s) they say about their badge<br />You can always go back to ask about this if you lose track...
Tip: Notice gestures<br />Where are they imagining the thing they are talking about?<br />Look at it as you ask about it<b...
Off the top of the head<br />Heart<br />felt<br />Gut feelings<br />© Judy Rees 2009 www.xraylistening.com<br />
Tip: Use silence<br />Try the eight-second technique<br />© Judy Rees 2009 www.xraylistening.com<br />
Tip: Keep using their words<br />It keeps them engaged, makes them feel respected, and stops you using jargon<br />© Judy ...
Metaphors<br />Describe one kind of thing in terms of another kind of thing<br />Very effective for explaining complex ide...
Explicit metaphors in research<br />“If Amberlight was a dog, what kind of dog would it be?”<br />© Judy Rees 2009 www.xra...
Metaphors can both explain and persuade<br />Note: Cultural similarity<br />Individual differences<br />© Judy Rees 2009 w...
We think in metaphor<br />“Native language of the unconscious mind”<br />As we learn, we link new ideas to old ones – that...
Spotting metaphors can take practice<br />© Judy Rees 2009 www.xraylistening.com<br />
“It’s like a koala bear crapped a rainbow in my head”<br />(SeaLab 2012)<br />© Judy Rees 2009 www.xraylistening.com<br />
“It’s like a pencil with an eraser at both ends”<br />(Emery, Studying Politics)<br />© Judy Rees 2009 www.xraylistening.c...
(www.dilbert.com)<br />© Judy Rees 2009 www.xraylistening.com<br />
“Take a walk on the wild side”<br />(Lou Reed)<br />© Judy Rees 2009 www.xraylistening.com<br />
“Constraint inspires creativity”<br />(Twitter help pages)<br />© Judy Rees 2009 www.xraylistening.com<br />
Spotting metaphors<br /><ul><li>Listen for “it’s like…” or “it’s as if…”
 These phrases may only be implied</li></ul>© Judy Rees 2009 www.xraylistening.com<br />
Exploring metaphors<br />Use the Clean Language questions<br />What kind of X (is that X)?<br /> Is there anything else ab...
Asking for a metaphor<br />Ask: “And that’s like… what?” (slowly)<br />© Judy Rees 2009 www.xraylistening.com<br />
From concept to metaphor<br />Start from a concept, e.g. “interface”<br />Uncover some adjectives/features, e.g. “straight...
Activity: Concept to metaphor<br />‘Client’ lists some features of a good user interface<br />‘Consultant’ asks: “And that...
Questions?<br />© Judy Rees 2009 www.xraylistening.com<br />
And all of that’s like… what?<br />© Judy Rees 2009 www.xraylistening.com<br />
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XRayListeningSept09

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XRayListeningSept09

  1. 1. When you’re listening at your best, you are like… what?<br />Please draw your answer on a sticky label and write your name alongside<br />© Judy Rees 2009 www.xraylistening.com<br />
  2. 2. X-press Insightwith X-Ray Listening<br />© Judy Rees 2009 www.xraylistening.com<br />
  3. 3. What’s important to you about insight skills?<br />Better skills<br />Better insight <br />Better projects <br />Better products<br />© Judy Rees 2009 www.xraylistening.com<br />
  4. 4. “Don’t know” is normal!<br />So develop the skills to elicit people’s unconscious and tacit requirements<br />© Judy Rees 2009 www.xraylistening.com<br />
  5. 5. Judy Rees<br />Former news reporter<br />Helped to create digital Teletext (inc. requirements gathering & user testing)<br />Co-author of Clean Language: Revealing Metaphors and Opening Minds<br />MD of X-Ray Listening<br />© Judy Rees 2009 www.xraylistening.com<br />
  6. 6. This session<br />Time-limited for maximum learning/minute<br />Practical skills rather than theory<br />References in handout, or ask at the end<br />Ask questions, but we may come back to them<br />You will be learning on multiple levels <br />Eat, drink, move when you need to <br />Stay curious and comfortable with not knowing<br />For best results…<br />© Judy Rees 2009 www.xraylistening.com<br />
  7. 7. …just dive in!<br />© Judy Rees 2009 www.xraylistening.com<br />
  8. 8. When you’re listening at your best, you are like… what?<br />(starter question only)<br />© Judy Rees 2009 www.xraylistening.com<br />
  9. 9. Use only these questionsand your partner’s own words<br /><ul><li>What kind of X (is that X)?
  10. 10. Is there anything else about (that) X?</li></ul>Ask in any order, as many times as you like<br />© Judy Rees 2009 www.xraylistening.com<br />
  11. 11. Tip: Remember the first word(s) they say about their badge<br />You can always go back to ask about this if you lose track<br />© Judy Rees 2009 www.xraylistening.com<br />
  12. 12. Tip: Notice gestures<br />Where are they imagining the thing they are talking about?<br />Look at it as you ask about it<br />© Judy Rees 2009 www.xraylistening.com<br />
  13. 13. Off the top of the head<br />Heart<br />felt<br />Gut feelings<br />© Judy Rees 2009 www.xraylistening.com<br />
  14. 14. Tip: Use silence<br />Try the eight-second technique<br />© Judy Rees 2009 www.xraylistening.com<br />
  15. 15. Tip: Keep using their words<br />It keeps them engaged, makes them feel respected, and stops you using jargon<br />© Judy Rees 2009 www.xraylistening.com<br />
  16. 16. Metaphors<br />Describe one kind of thing in terms of another kind of thing<br />Very effective for explaining complex ideas<br />E.g. “X-Ray Listening”<br />© Judy Rees 2009 www.xraylistening.com<br />
  17. 17. Explicit metaphors in research<br />“If Amberlight was a dog, what kind of dog would it be?”<br />© Judy Rees 2009 www.xraylistening.com<br />
  18. 18. Metaphors can both explain and persuade<br />Note: Cultural similarity<br />Individual differences<br />© Judy Rees 2009 www.xraylistening.com<br />
  19. 19. We think in metaphor<br />“Native language of the unconscious mind”<br />As we learn, we link new ideas to old ones – that is, we make our own metaphors<br />Metaphors spill out in our speech and writing without being consciously chosen<br />They can therefore be used to explore people’s unconscious “thoughts” <br />© Judy Rees 2009 www.xraylistening.com<br />
  20. 20. Spotting metaphors can take practice<br />© Judy Rees 2009 www.xraylistening.com<br />
  21. 21. “It’s like a koala bear crapped a rainbow in my head”<br />(SeaLab 2012)<br />© Judy Rees 2009 www.xraylistening.com<br />
  22. 22. “It’s like a pencil with an eraser at both ends”<br />(Emery, Studying Politics)<br />© Judy Rees 2009 www.xraylistening.com<br />
  23. 23. (www.dilbert.com)<br />© Judy Rees 2009 www.xraylistening.com<br />
  24. 24. “Take a walk on the wild side”<br />(Lou Reed)<br />© Judy Rees 2009 www.xraylistening.com<br />
  25. 25. “Constraint inspires creativity”<br />(Twitter help pages)<br />© Judy Rees 2009 www.xraylistening.com<br />
  26. 26. Spotting metaphors<br /><ul><li>Listen for “it’s like…” or “it’s as if…”
  27. 27. These phrases may only be implied</li></ul>© Judy Rees 2009 www.xraylistening.com<br />
  28. 28. Exploring metaphors<br />Use the Clean Language questions<br />What kind of X (is that X)?<br /> Is there anything else about (that) X?<br />Be prepared for surprises<br />Be respectful <br />Both explicit and implicit metaphors can be explored – but explicit ones are easiest<br />© Judy Rees 2009 www.xraylistening.com<br />
  29. 29. Asking for a metaphor<br />Ask: “And that’s like… what?” (slowly)<br />© Judy Rees 2009 www.xraylistening.com<br />
  30. 30. From concept to metaphor<br />Start from a concept, e.g. “interface”<br />Uncover some adjectives/features, e.g. “straightforward and friendly”<br />Then ask: “That’s straightforward and friendly like… what?” <br />Not: “That’s an interface like what?”<br />© Judy Rees 2009 www.xraylistening.com<br />
  31. 31. Activity: Concept to metaphor<br />‘Client’ lists some features of a good user interface<br />‘Consultant’ asks: “And that’s &lt;feature&gt; and &lt;feature&gt; like… what?” <br />Once client has volunteered a metaphor, ask:<br />What kind of X (is that X)?<br />Is there anything else about (that) X? <br />(In any order, as many times as you like)<br />© Judy Rees 2009 www.xraylistening.com<br />
  32. 32. Questions?<br />© Judy Rees 2009 www.xraylistening.com<br />
  33. 33. And all of that’s like… what?<br />© Judy Rees 2009 www.xraylistening.com<br />
  34. 34. Further reading<br />Clean Language: Revealing Metaphors and Opening Minds by Wendy Sullivan and Judy Rees<br />Role of the unconscious: <br />A Whole New Mind by Daniel Pink<br />Importance of metaphor: <br />The Stuff of Thought by Steven Pinker<br />How Customers Think by Gerald Zaltman<br />© Judy Rees 2009 www.xraylistening.com<br />
  35. 35. Keep in touch<br />info@xraylistening.com<br />+44 (0)7979 495509<br />www.xraylistening.com<br />© Judy Rees 2009 www.xraylistening.com<br />

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