Ignite cloudware b2b saas sales-training program


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Companies are debating about the value of sales people training….
As B2B SaaS sales brings a new concept of selling; where the product, its benefit, features and innovation are in the center of interest, the sales REP is the final part that must address the same values to complete the puzzle.
The mission of having individuals that are fascinated with their sales work and motivated to bring results- could only be gained with well-defined training plan combined with ongoing team & members coaching …that's how you create a winning inside sales team !

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Ignite cloudware b2b saas sales-training program

  1. 1. Igniting Your SaaS Cloud Sales Training Program for SaaS B2B Inside Sales Teams Revital Libfrand, Co-founder Ignite Cloudware
  2. 2. 2 It happens in every SaaS Company Our marketing is doing a great job with generating leads…we need to build inside sales team to convert those leads into customers….
  3. 3. 3 So…if I hire today, when would I start and see results? Average rump up time is 4.2 months (in 2012) comparing with 3 months measured in 2010* * Inside Sales for SaaS report, published by the bridge group 31% 39% 22% 8% 1-3 Months 3-5 Months 5-7 Months 7+ Months Average Ramp Time
  4. 4. That long? Maybe we should look for an ideal candidate to shorten learning curve timing…? 4
  5. 5. 5 Define the ideal inside sales candidate The ideal candidate would be probably the best inside sales REP that is being working for my direct competitorin the last 2 years…. Advantages:  Know the competitors  Familiar with product capabilities  Know how to address the value to the customer  Experience in sales  And ….we don’t need much to invest in training…
  6. 6. 6 Why don’t we all do that? Well….everybody is trying… Looking at hundreds of inside sales job openings Ads, we see that many companies seeking for candidates with 2-3 years inside sales experience (must), a great advantage would be if the experience was gained in a vertical that is close to the seeking vendor’s business….
  7. 7. 7 Overwhelmed ? Check out this… Forbes Magazine [March 2013] Inside Sales Jobs and Career Growth up 54% “the hiring landscape has certainly shifted. Between 2009 and 2011, demand for lead generation reps grew 54%. That is significant. With demand outstripping supply, companies are moving further down the experience food chain.” (by Trish Bertuzzi, President and Chief Strategist of The Bridge Group, Inc)
  8. 8. Let’s redefine our ideal inside sales candidate so it would match reality …. 8
  9. 9. 9 Redefine the ideal inside sales candidate  Fluent English/ any other language that suit the targeted market  Great communicationskills  Fascinated about great products that can make a change in business environment  Love to speak with people  Hunger to constantlylearn  Self learning skills  Experience in sales- a great plus At the end of the recruitment process we will have various candidates with different knowledge level of our scope of business/product/sales.
  10. 10. In order to ensure sufficient level of knowledge, skills & competencies among ALL our inside sales people, we need to build a training plan 10
  11. 11. 11 Building a training plan – step 1 Define the major areas of knowledge your sales REP must have: Industry Overview Company overview Product Overview Company Offering Sales Skills & Process Personal working plan
  12. 12. 12 Building a training plan – step 2 For each major area, prepare a detailed list of the topics : •Cloud industry overview •SaaS business model •Vendor industry overview •Competitors landscape (SaaS & Traditional) Industry Overview •Company history •Goals and mission •Company structure •Company position in the market Company overview •Productmodules •Productdemo •Self use according to certain scenarios Product Overview •Focused marketsegment •Packaged offering for each segment •Customers challenges •Sales kit Company Offering •Research skills •Lead qualification techniques •Sales process •Supporting systems (CRM, phones, mail etc) Sales Skills & Process •Targets & KPIs •Area of responsibilities definition •Coaching plan Personal working plan
  13. 13. 13 Building a training plan – step 3 For each topic define the training level within the topic, for example: ProfessionalsAdvancedStarters
  14. 14. 14 Building a training plan – step 4 For each training topic define the following: • Named • Internal or ExternalOwner • Presentation • Video • Test & hands-on exercises Training Material • Make sure to make reservation to the needed meeting room • Ensure you have the ability to record the sessions for future needs Facilities
  15. 15. 15 Building a training plan – step 5 Prepare a survey for each session, so you (or the trainer) could get better next time.
  16. 16. 16 Building a training plan – step 6 Transform your “set-up” training plan into an ongoing coaching & training plan Define periodic enhanced trainings for the team (bi-monthly, quarterly etc) Encourage your team to come up with new training topics Define periodic coaching sessions to review “real-life” experiences (i.e. worst call of the week/ funniest demo with potential lead etc)
  17. 17. Major criteria for inside sales success is keeping high level of enthusiasm and motivation…. Coaching & Training are critical elements to make it happen 17 Take out…
  18. 18. Are you struggling with inside sales resources set-up? 18
  19. 19. 19 Inside Sales Organization Service HR Recruitment - Define candidate pre-requisites :Academic Degree, Language, high communicationskills - Phone interviewfollowed with Personal interview Cloudware School - General sales topics - Vendor Tailored topics Sales Assignment - OptimizationofSales REP to job description Sales kit preparation - Detailed documented sales process script Logistic & Support systems - Phones, Station work - Relevant SW : CRM, punch clock etc Ignite Cloudware Provides wide Sales & Marketing services to SaaS vendors. Our inside sales team setup & ongoing management in a nutshell :
  20. 20. 20 Ask me how to build an optimized inside sales team for your SaaS business www.ignitecloudware.com +972-72-2116601 revital@ignitecloudware.com