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La firme marketing B2B, spécialisée en développement d’affaires HYPERCUBE INC  H4 - EMAIL MARKETING
« The majority of B2B firms (71%) use e-mail marketing… » Forrester  "How US Marketers Use Email"  2011  La firme marketing B2B, spécialisée en développement d’affaires
«… 94% of daily email users subscribed to marketing messages… » ExactTarget "Subscribers, Fans, and Followers: The Social Profile” 2010  La firme marketing B2B, spécialisée en développement d’affaires
Objectives of the Meeting ,[object Object],[object Object],[object Object],[object Object],[object Object],La firme marketing B2B, spécialisée en développement d’affaires
Why do Email Marketing? La firme marketing B2B, spécialisée en développement d’affaires ,[object Object],[object Object],[object Object],[object Object],[object Object]
What are the Results? La firme marketing B2B, spécialisée en développement d’affaires ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Hypercube’s Solutions H1 Program  – Prospection H2 Program – Loyalty H3 Program – Marketing Tools H4 Program – Online Marketing La firme marketing B2B, spécialisée en développement d’affaires
Email Marketing Steps La firme marketing B2B, spécialisée en développement d’affaires ,[object Object],[object Object],[object Object],[object Object],[object Object]
What the Report Tells You? La firme marketing B2B, spécialisée en développement d’affaires  Total Recipients  Total Times Email was opened  Successful Deliveries  Recipients who Clicked  Times Forwarded  Clicks per Unique Open  Forwarded Opens  Total Clicks  Recipients who Opened  Total Unsubscribes  Average Times Email was Opened  Total Abuse Complaints
The Challenges of   B2B   Email Marketing are Different from B2C Email Marketing ,[object Object],[object Object],La firme marketing B2B, spécialisée en développement d’affaires
Hypercube quality control ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],La firme marketing B2B, spécialisée en développement d’affaires
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],La firme marketing B2B, spécialisée en développement d’affaires

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H4 Email Marketing — English

  • 1. La firme marketing B2B, spécialisée en développement d’affaires HYPERCUBE INC H4 - EMAIL MARKETING
  • 2. « The majority of B2B firms (71%) use e-mail marketing… » Forrester "How US Marketers Use Email" 2011 La firme marketing B2B, spécialisée en développement d’affaires
  • 3. «… 94% of daily email users subscribed to marketing messages… » ExactTarget "Subscribers, Fans, and Followers: The Social Profile” 2010 La firme marketing B2B, spécialisée en développement d’affaires
  • 4.
  • 5.
  • 6.
  • 7. Hypercube’s Solutions H1 Program – Prospection H2 Program – Loyalty H3 Program – Marketing Tools H4 Program – Online Marketing La firme marketing B2B, spécialisée en développement d’affaires
  • 8.
  • 9. What the Report Tells You? La firme marketing B2B, spécialisée en développement d’affaires  Total Recipients  Total Times Email was opened  Successful Deliveries  Recipients who Clicked  Times Forwarded  Clicks per Unique Open  Forwarded Opens  Total Clicks  Recipients who Opened  Total Unsubscribes  Average Times Email was Opened  Total Abuse Complaints
  • 10.
  • 11.
  • 12.