maden at the 6th the International conference for ccTLD registries and registrars of CIS, Central and Eastern Europe (September 2013, Creta). http://meeting.cctld.ru/en/prog/

1. Awareness raising
for ccTLD in Russia

2. Why do we need it?
Background:
1/ Users know nothing about “domains” and ccTLD.RU
2/ Nothing about Internet’ structure, principles, approach, Internet Governance,
Netiquette and traditions
Who is the TA (Target Audience)?
Start from School!
We need Internet Audience Growth!

3. Russian IGF and Internet Governance
Multistakeholders approach
1/ Dr. Jovan Kurbalija, Diplo Foundation: “Internet Governance” book (Russian
version: printed 5.000 copies, published online)
2/ First Russian IGF with .РФ launch - 2010

4. .РФ - brand and promo
1. Main promoters – President Medvedev, Minister Schyogolev (ex-)
2. Government authorities’ competition – IT / Internet index (KPI)
3. Fun cases («мордокнига.рф»), интересные словосочетания («феи-москвы.рф»,
«ужасы-петербурга.рф») и скандалы («секс.рф», «порно.рф»)
4. PR, mass-media education, flash-mobs, online interview «users - Russian ITMinister», Round tables and open discussion, show (+ road-show), seminars
5. Join marketing and educational programs with registrars
6. Expertise in Internet field – any type
7. Advertising – outdoor, virus-video…

5. Программа популяризации .РФ
.
5

6. Internet and School
1/ 2010 – Year of Teacher (in Russia)
2/ Nov 2010 – Regional School Forum, Yaroslavl = Ярославль.РФ, 500+
3/ Young generation = New generation = .РФ-generation - debates
Topics for young generation debates:
•Safer Internet
•Law in Internet
•Who manage / govern Internet?
•Cyrillic Domain .РФ
•Future of Internet and School
•Internet and Culture

7. They are
Proffi !

8. Online Game
Social education project – online-game
“Study the Internet – Govern the Internet!”
http://internet-igra.ru

9. SVIAZEXPOCOMM-2012
Study the Internet – Govern the
Internet
Russian National Internet Championship was
announced in May 2012, at the booth of the general
partner of the championship, Rostelecom company,
during the SVIAZEXPOCOMM-2012 exhibition.
Senior high school students from various Moscow
schools were invited to take part in the public
tournament, and special game equipment was installed
for the event
The championship announced to take place in fall 2012
and registration was opened.

10. Russian National Championship
The First Russian National Internet Championship - October 2012 .
Participants: school teams (up to 10 participants) and individuals.
The participants had 1 hour to complete as many assignments as they could, with all the
assignments based on the online game.
Four best teams and ten individual winners were rewarded with certificates and valuable
prizes (netbooks and tablets).
Rostelecom as a Sponsor.
Numbers and facts:
•
More than 10 educational and IT portals became media partners of the event
•
More than 100 articles were published about the event
•
More than 3000 students from all over Russia took part in the individual games
•
More than 500 school teams (10 people each) took part in team games
•
More than 8000 participants in total participated in the event

11. Creating an educational game portal
based on the existing Game / scenarios
Croud-sourcing with CITYCELEBRITY
Open scalable platform for collaboration
Any developer and any university team from anywhere in Russia will
be able to contribute to the platform using the crowdsourcing engine
 Panel discussions with various mobile and online game developers,
teachers, as well as specialists in education, innovation and knowledge
popularization (the first discussion was already held on August 29
 Quizzes of teachers, parents and the participants themselves
 Contests

12. BTW: mass-media here!
Julia Ovchinnikova
meeting@cctld.ru
pr@cctld.ru