codes and conventions of a radio advert

1. Codes and Conventions of a Radio Advert
By Olivia Bent

2. • There is a music bed underneath the whole of the advert.
• The schedule of the radio advert is always said at the end of it.
• The whole of the radio advert is only about 30 seconds long usually.
• The voiceover is spoken in a clear and simple manner so that everybody can understand it.
Usually in a voice that has no distinct accent.
• There are usually sound affects that relate to the topic of the documentary in the radio
advert.
• Sometimes, short clips are used from the documentary to give the listener a taste of what
they are going to be watching.