At the Georgia State Pest Control conference last week, Mike Rogers (CEO of Killingsworth Environmental) and Nexcom gave an overview of how you can use mobile devices and applications to generate better income, less expenses, and higher productivity in a pest control business.

1. Field Force Mobility
The Mobile Edge
Service.
Sales.
Results.

2. Presenting Partner
Mike Rogers, CEO, Killingsworth Environmental

3. What is Field Force Mobility?
Field Force Mobility describes an infrastructure
that connects an organization to its employees
and customers instantly.
Employees and customers are mobile. Increased
interaction with both increases revenue.

4. Where does Nexcom fit in?
The right technology can increase revenue for
companies of any size.
Our clients gain a competitive edge:
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Employees work faster
With more clarity
Provide more value
Connect with ease to their customers
• Midsize Market Leader
Census

5. Mobile Device Confusion
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Apple
Android
Windows Mobile
Apple Tablets
Android Tablets
Microsoft Surface
IMAGE

6. Success with Mobile Devices
Every user experience is only as good as the
service provider‟s coverage…

7. Success in Field Force Mobility
Success in Field Force Mobility carries the same
one to one relationship as a carrier to a piece of
hardware.
It is primarily dependent upon the your choice of
software, not hardware.

8. 3 Questions to Explore
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Does Mobility provide a measureable return on investment
for a business unit?
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How to avoid the 3 most common mistakes when investing in
Field Force software?
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Does Mobility provide a strategic separation from your
competition?
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Demo „A day in the life‟ of a technician with our apps / Q&A

9. Where is your business spending time and money?
Where can you improve your process?
SCHEDULING/
TIME
TRACKING
COMPLIANCE
PAYMENTS/
PAPERWORK
COLLECTIONS
ASSETS/
INVENTORY

10. The Two Rules of Technology
“The first rule of any technology used in a business
is that automation applied to an efficient operation
will magnify the efficiency. The second is that
automation applied to an inefficient operation will
magnify the inefficiency.”
- Bill Gates

11. How to avoid the 3 most common mistakes
companies make when investing in Field Force
Software?
1. Poor planning – how will change be
implemented?
2. Mixing financial software with field force
software
3. Depending solely on on-site infrastructure

12. First mistake to avoid:
Companies don‟t know their capacity for
change.
Who will lead the project to success?

13. Second mistake to avoid:
Mixing financial software with field force
software
Examples:
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Microsoft Logistics
Sage
Viewpoint
Security vs. IT vs. Productivity
Maxwell

14. Third mistake to avoid:
Depending solely on on-site infrastructure
Invest in cloud products and
Reinvent your customer experience.

15. Does your technology investment
provide strategic separation from your
competition?
This is where the customer experience becomes the single
most important factor in all of your decisions.

16. The Mobile Edge
An Opportunity to be different
Connecting with a mobile platform creates countless opportunities to
reach customers :
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Open up your GPS so customers see how close you are
Take payments in the field for a better customer experience
Give your customers the ability to schedule times (airline example)
Provide historical photo records of services completed
Manage contract renewals
Send out customer service scores and attach them to technician
performance
• Lead generation with geo-location
• Example

17. Remembering why we invest in
technology
3 Considerations:
1. Managing Revenue Growth
2. Controlling Administrative & HR Cost
3. Managing Customer Relations

18. Pest Control vs. Appliance Service
Companies:
 All of our items will be connected
 HVAC units, Refrigerators, Washers, etc…
 Pest control industry will need to find innovative ways to
leverage technology differently to own the customer
relationship.