Raj Singh - Presentation at Emerging Communications Conference & Awards (eComm 2011)


Published on

Please see blog http://blog.eComm.ec

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Raj Singh - Presentation at Emerging Communications Conference & Awards (eComm 2011)

  1. 1.
  2. 2. Trends and Opportunities in Mobile Enterprise<br />Raj Singh<br />EIR @ SRI<br />@mobileraj<br />
  3. 3. Smartphones Are Penetrating the Enterprise<br />Individually liable devices <br />BYOD: Bring your own device<br />IT used to push back; now the employee pushes back<br />Significant growth in MDM (Mobile Device Mgmt)<br />Managing devices, remote wipe, network certificates, enterprise app stores<br />Deployment, upgrades, secure<br />How do I make the enterprise data secure?<br />
  4. 4. Enterprise App Demand Is Surging<br />Employees are demanding more apps<br />Email and browsing isn’t good enough<br />Enterprise app stores are emerging and are mostly empty<br />Google Maps, Evernote, Dropbox; lack of horizontal enterprise apps<br />Landscape littered with point solutions<br />
  5. 5. Enterprise Mobile Market<br />$7.5B for mobile cloud enterprise in 2014 (Juniper, 01/10)<br />100M smartphones, 2015 (estd, Tom Ahonen, 05/10)<br />~40% of iPads or more are going into the enterprise (80% of Fortune 100)<br />
  6. 6. New School of Enterprise Apps<br />Older enterprise apps are heavy-weight, don’t leverage the cloud (very mono-lithic)<br />Focus on micro-apps (almost point-apps but horizontal), solve a specific problem, lighter-weight<br />Great importance on UI/UX – leveraging social (eg Salesforce Chatter); consumer thinking in enterprise app design (consumerization of IT)<br />
  7. 7. Enterprise Data Is Finally Available<br />Challenge with enterprise mobility has been getting to the data<br />SAAS has enabled “Company Out of a Box”<br />No more on-premise integration but rather OAuth-like connectors into cloud-services (eg Corp Doc Store, Corp Wiki, Corp Email etc)<br />New problem is can you trust these services with access to critical enterprise data but consensus is that CIOs are “opening-up”<br />Is it inevitable? Or will we tighten-up again and repeat a cycle?<br />
  8. 8. Go to Market Starts with the Employee<br />Business to Individual (B2I)<br />Sell directly to the employee vs to the enterprise<br />Model proven by Dropbox, Evernote, Yammer, Webex and others<br />Employees can expense (send monthly email invoice to employee)<br />B2I eventually translates to B2B sales<br />Other channels include:<br />Enterprise App Stores<br />Systems Integrators<br />Operator/OEM reseller channels<br />
  9. 9. Enterprise Biz Model Has Evolved<br />Previously SI (systems integration) represented a significant chunk of revenues<br />More horizontal = less or templated customization<br />Trial to Paid or Free to Paid are most common models<br />Subscription tiers will need to be tested, annual subs are not uncommon<br />B2I does face price compression over time but conversion rates blow traditional consumer apps out of the water!<br />
  10. 10. Sample Apps!<br />
  11. 11. HR Applications<br />On-Boarding<br />New employee setup, paperwork, insurance, email, training<br />Company calendar<br />Address book, events, holidays, birthdays, news<br />Personal profile<br />Insurance, wages, group, passport, travel<br />Address book<br />Org charts, group charts, product charts<br />Employee utility<br />Taxi concierge<br />Flight / travel bookings<br />
  12. 12. Team Applications<br />Post to internal Chatter <br />Salesforce Chatter, Socialcast<br />Workflow & Admin<br />Expense reports, holidays, vacations, meetings<br />Approvals<br />Compliance related activities<br />
  13. 13. Sales Applications<br />Meeting preparation (InsideView)<br />During the meeting (MightyMeeting)<br />Retrieve documents<br />CRM mobile (Salesforce)<br />
  14. 14. Reporting Applications<br />Role-specific<br />Mgmt, Sales<br />Revenue / Finance reports<br />Engineering reports<br />Bugs, Product, Tasks<br />Product reports<br />
  15. 15. Facility Applications<br />In-door mapping (mashups)<br />Find employees, conference rooms<br />Find local restaurants, coffee shops<br />Report damages in facilities<br />Track guests/visitors<br />View geo-comments<br />
  16. 16. Summary<br />Enterprise mobility is a hot area<br />Trends are pointing to an explosion of enterprise apps<br />Demand is continuing to grow (95%+ mid-market / SMB have smartphones / tablets)<br />
  17. 17. Questions<br />Raj Singh<br />@mobileraj<br />raj@rajansingh.com<br />
  18. 18. Appendix<br />
  19. 19. Small Sampling of Companies<br />But you haven’t heard of many of them<br />App Stores: OnDeego, Good, Sybase, Google, JackBe, RIM(and others)<br />MDM Providers: MobileIron, Sybase, Frontline (and many others)<br />Apps: PageOnce, LeapFactor, Worklight (and many others)<br />Reporting: RoamBI, Microstrategy (and others)<br />More Point: Accenture, Slalom Mobility<br />