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Content Match - Connecting businesses like yours with storytellers who care!
- 1. Matching Businesses like yours with Storytellers who care CONTENT MATCH
- 2. As a traditional trained and freelance journalist I noticed, that more and more of the business I get is online. On the pro side that means that there are more outlets, more possibilities to publish, more people who put content out there. On the downside it means, that many people/publications do not want to pay (much) for content anymore. My Challenge
- 3. Despite the ever growing platforms and possibilities for writers and content providers, just 1 in 10 authors can make a living from writing alone, a drop from 40% just a decade ago* Price drop due to content mills and mass produced content -> Frustration Since many writers simply love to write, they still publish great content or create personal blogs, but: they do not get paid for it the often valuable content mainly remains unnoticed Ouch! Nobody wants to pay for my content (*source: Authors Licensing and Collecting Society)
- 4. Who could those writers provide valuable content for? The Question is…..
- 5. On top of having to take care of the daily workload, small business owners today have to do a lot more to promote their business than just listing their contact information in the Yellow Pages. Lack of time Lack of assets for an in house strategic marketing team Feeling lost in the overwhelming amount of information about digital marketing online Help! I need someone to promote my Business
- 6. ContentMatch strives to provide an online hub and platform where small businesses and content providers can connect easily and effectively. The Idea
- 7. Just another idea? No Market & Many established competitors Upworks, fiverr, etc How to differentiate? Where is the market niche? What is missing No team No marketing experience No technical experience Current State: Dissatisfaction
- 8. Specific target group: Connecting small businesses with writers and content providers who care about the product or service offered. “Matching point” is a common interest/hobby. Writers: Think of the one thing you love to do, the one thing you are excited about when you wake up in the morning. That is what you will connect with, when signing up as a writer with ContentMatch! Small business owner can establish a personal connection to their “digital storyteller” from the moment they log on to ContentMatch – making it easy to cross the threshold to online marketing. Vision: Refining the Idea Personas!!!!!!
- 9. We needs FANS: Spread the word Get writers/bloggers interested Recruit businesses, network!(s) 1) Establishing a Team - NOW! 2) By December: Develop and build a working online platform. 3) By December: Establish an online presence on at least two to three social media platforms and reach 100 Facebook Likes. 4) By December: Marketing strategy that will differentiate ContentMatch from other competitors Vision: SMART Goal
- 10. There are two basic capacities From One-Woman’s Idea to ContentMatch Team From zero up to a working platform KPI’s: From – To goals to establish an online presence and network Establish and Increase Face Book likes from 0 to 100 by December Establish presence on 10 relevant Facebook Groups by December 5 blogger or writer groups 5 small business groups Establish Newsletter and increase subscribers from 0 to 20 Increase LinkedIn Followers and share Project ContentMatch Establish and increase Instagram Followers from 0 to 50 by December Vision: From - To
- 12. Team ContentMatch Josefine Koehn (concept & idea) Wolfgang Leon (backend) Ricardo Cornejo (photography Early Outcome Win 1: Team ContentMatch
- 13. Early Outcome Win 2: Website & Backend ready to get connected
- 14. FACEBOOK 183 Facebook Page Likes (mid Oct – Dec 1st) Highest Single Post reach: 539 Member and posts in 15 blogger groups Member in 5 business networking groups in Miami Early Outcome Win 3: Social Media LINKEDIN 241 Followers (+50 since November) 23 views for article published on LinkedIn Rank of profile views improved by 28 % in 2 weeks (mid Nov – Dec)
- 15. Facebook: Screenshots 183 Page Likes as of December 7
- 16. Early Outcome Win 4: 23 Newsletter Subscribers
- 17. 1) Grow the Team 2) Refine the Website/Platform 3) Grow a network of likeminded content providers as well as businesses and media outlets who are looking for authentic content. Social Media Goals FB – 400 Page Likes by June 2015 LinkedIn – 600 Followers Instagram Twitter Grow Email List to 200 by June 2015 Connect and Network offline with local blogger, writer, social media, tech groups 6) Establish ContentMatch as Expert in the field of web content Get publications as web content specialist in business magazines Content roadmap for blog, LinkedIn articles, slide share 7) Kickstarter 8) Launch Event (#campaign): Be.Do.Happy. Be.Write.Succeed. Goals & Strategies for the Future
- 18. If you could do whatever you wanted…. you…?
- 19. What makes you rise and shine every morning? YOU!!!
- 20. Thank You! Be.Write.Happy. Send your Happy Writer pic #contentmatchus for a free profile/acc0unt on ContentMatch!
- 21. FB: Blogger Groups: Blogging Boost Creative Bloggers Promote your Blog Bloggers United Blog Engagement/Promotion Group SheKnows & BlogHer Social Media Influencers Amazing Creative Bloggers and Crafters Deutschlands Blogger: Ein Projekt Social Media Club Florida Florida Business Networking Miami Young Professionals Network Early Win: Online Prescence
- 22. Smaller, more affordable web marketing companies do not offer an ongoing relationship to build and service a strong content marketing strategy Existing freelancer-hubs tend to be heavily online-focused, more impersonal and are not specific to a certain location Competitors: http://www.entrepreneur.com/article/245953 Upwork – very broad, multi step Toptal: Just Developers and Designers, no Content Elance Freelancer: Bidding process Fiver – does not pay enough Competitor Scan
Editor's Notes
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- ContentMatch strives to provide an online hub and platform where small businesses and content providers can connect easily and effectively. Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- One-woman-team (struggling like many other writers) Backend programming is required How to market something, that does not already exist?
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- 2) including backend, that will enable writers to specify not only their expertise and (searchable) online presence their interest in a drop-down menu and businesses to look for a writer that “matches” the product or service they offer. 3) as well as 100 Instagram Likes, LinkedIn to create a network of likeminded content providers as well as businesses and media outlets who are looking for authentic content. 1) Establishing a Team 2) Team ContentMatch will develop and build a working online platform by Decemer - including backend, that will enable writers to specify not only their expertise and (searchable) online presence their interest in a drop-down menu and businesses tolook for a writer that “matches” the product or service they offer. 3)By December ContentMatch will have established an online presence on two to three social media platforms and reach 100 Facebook Likes, as well as 100 Instagram Likes, LinkedIn to create a network of likeminded content providers as well as businesses and media outlets who are looking for authentic content. 4) By December ContentMatch will have developed a Marketing strategy that will differentiate it from other competitors.
- Content Road maps for blog FB Instagram
- Content Road maps for blog FB Instagram
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
- KPI’s: From – To goals to establish an online presence and network Establish and Increase Face Book likes from 0 to 100 by December Establish and Increase Instagram Followers from 0 to 50 by December Establish presence on 5 relevant Facebook Groups by December 5 blogger or writer groups 5 small business groups Establish Newsletter and increase subscribers from 0 to 20
- Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important. Introduce each of the major topics. To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.