Our latest pitch deck for our startup, Parabol, making Agile for business teaming software and the future of work.

1. ACTION
A Realtime Dashboard for
Prioritizing Across Tools

2. Tasks arrive on more
channels than ever.
How can we prioritize
across them all?
Tasks arrive on more
channels than ever.
How can we prioritize
across them all?
Asana
email
ZenDesk
Google Drive
CRM
Slack
30
12
108
10
17
10

3. Manager Developer Developer Designer
GMail GitHub GitHub Trello
Silos Don’t Work

4. A Realtime Dashboard
for Prioritizing Across Tools

5. A Social Ritual for Better Teaming
Connect Apps Prioritize
Work
Move Ahead
Report

6. Opportunity
Today’s suite of business
tools don’t prepare us for
the future of work →
Multidisciplinary, adaptive teams
operating across multiple digital
platforms need software that
enables a fundamentally new
way of organizing and working.
SILOED
SHORT SPRINTS
LONG CYCLES
MULTIDISCIPLINARY
New
Opportunity
Basecamp
MS Project
Asana
Trello
JIRA
Workfront
Podio
Wrike
Smartsheets
Percolate
Pivotal
Tracker
Rally Glassfrog
MS Planner

7. Prioritize
Action provides a
meeting space
for prioritizing
work together.
It’s great for
distributed
teams.
The process is
live, like a Google
Doc.

8. Coordinate
Project boards
show work
across teams
and channels.
It integrates
with other tools
like GitHub and
Zendesk –
bringing work
together in one
place.

9. Market Entry Point
*of 53,255 jobs posted to LinkedIn; 12-Sep-2016
“Agile for business”
software fills a clear
existing need.
Nearly one-third of open
positions that require an Agile
skill set are for non-technical
positions.*

10. Competitive/Growth Landscape
ADJACENCIES
1.
AUTOMATED
AGILE FOR
BUSINESS
3.
KNOWLEDGE-
MANAGEMENT &
ORGANIZATIONAL
SYSTEM OF
RECORD
WHITE SPACE &
ENTRY-POINT
PROJECT &
TASK
MGMT.
2.
EMPLOYEE
PERFORMANCE
MANAGEMENT /
HCM

11. Market Size Analysis
MARKET
ESTIMATED
# OF USERS
EST.
MONTHLY
SUB. FEE
ESTIMATED
ADDRESSABLE
ANNUAL MARKET
2017
ESTIMATES
ENTRY POINT:
AGILE-FOR-BUSINESS
TEAMS AND HOLACRACY
REFUGEES
60k $5/user $3.6M
ADJACENCIES: PRODUCT
AND GROWTH TEAMS
600k $8/user $57.6M
5-YEAR TARGET
MARKET
MATURITY: ORG-WIDE
LABOR SYSTEM OF
RECORD
30M $12/user $4.3B

12. Business Model
+FREE TIER
~$5.00/mo./user
MONTHLY SUBSCRIPTION PREMIUM INTEGRATIONS+
For a single team incremental on LTV

13. Milestones
Spring
Joined Alchemist Accelerator. Private beta product
released with 175 users. Pre-seed round opened.
Summer
Public beta released. GitHub and Slack integrations
released. Management reporting released.
Fall
Seed round opened. Graduation from Alchemist. Trello
integration released. Employee feedback and reviews
launched.
Winter
General release. Email integration released. Team
knowledge management & process improvement
released.
2017

14. Team Advantage
Jordan Husney (Co-Founder) - Fortune 100 organizational change consultant,
designer, engineer, and multiple patent-holder. Former VP of Platform/Quirky
Taya Mueller (Co-Founder) - SME/SMB & 501(c)3 management consultant;
founding member of 5 orgs. Columbia University (Anthropology), CCA (dMBA)
Terry Acker (Founding Member) - front-end architecture, UX strategy, UI design,
brand systems. Former Front-End Developer/Quirky, BoomTown, CMC Dallas
Matt Krick (Founding Member) - full-stack web developer, data scientist,
international project manager. Former Program Analyst/Ecova, Boeing

15. Angel Investors
Adam Pisoni
Co-Founder & CTO/Yammer; Co-Founder/Responsive.org; CEO/Abl Schools
August
August is a NYC-based organizational consulting firm helping some of the world’s
largest organizations achieve agility at-scale. They are founded upon the belief that
today’s most valuable work depends on teams of people who work well together.
Larry Kraft
Executive Director/iMatter; former Sr VP Sales & Marketing/Digi International
The Ready
Founded by former Undercurrent CEO, Aaron Dignan, The Ready is a NYC-based
consultancy preparing organizations for the 21st century. Dignan is an active
seed-stage investor and has served on digital advisory boards for American
Express, GE, and PepsiCo, as well as on the Board of Directors for Smashburger.

16. What Folks Are Saying
“
When they shared Action with us, I immediately knew
how the product could boost our business. If we had it
now, we'd be using it with all of our clients.
”
“
At Percolate we’ve proven marketers needed a digital
system of record beyond spreadsheets. Other teams
will be no different. Parabol are ones to watch.
”
Noah Brier,
Co-founder & CEO
Dutch MacDonald,
President & CEO

17. $600k
Join us!
PRE-SEED FUNDING
$185K raised to date
Now raising up to $600k in convertible debt. Terms prefer
early money.

18. www.parabol.co
focus.parabol.co
weekly updates
jordan@parabol.co
taya@parabol.co