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Zift lead distribution examples

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Jonathan Kaskey
Jonathan Kaskey
TechnologyBusiness
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EXFO Lead Distribution
LEAD DISTRIBUTION CUSTOMER STORY
4. Understand Marketing ROI: © 2013 Zift Solutions • Vendor Challenges: • Inefficient lead distribution • Lack of data around partner results • Slow time to market • Partner Challenges: • Limited analytics • Did not want to change established lead flow systems Before Zift Syndicated Marketing Campaigns • Visibility into all stages of distributor pipeline • Established conversion and sales benchmarks After Zift Syndicated Marketing Campaigns
4. Understand Marketing ROI: © 2013 Zift Solutions
EMAIL BASED WORKFLOW
Leads sent in email with detail and accept/reject © 2013 Zift Solutions
Lead Rejection Screen © 2013 Zift Solutions
Lead Reject Thank You © 2013 Zift Solutions
REPORTING
Lead Distribution Report © 2013 Zift Solutions
Lead Distribution Detail
Lead Distribution Detail (Continued)
Zift Product Areas  Zift123 Marketing Syndication Platform (for partners)  ZiftMarcom Reporting and Content Management (for EXFO)
Confidential What Your Partners See
Confidential What EXFO Sees
Contact Information  Jon Kaskey  East Region Sales Manager  617-564-1810  jkaskey@ziftsolutions.com

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Zift lead distribution examples

Editor's Notes

  1. Understand ROI - Molex results - 49% of inquiries sent to sales, 33% sales accepted, 32% sales qualified, 18% won (now have visibility into the stages of their pipeline that wasn't available before leveraging Zift - now will be able to benchmark and continue to make adjustments to improve.)