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MEMORY
By Mr. Jones H.M-MBA
1/18/2021 Jones H.M-MBA 1
DEFINITION
 It is the retention and ability to recall information,
personal experiences and procedures
 This is the processes by which people and other
organisms encode, store, and retrieve information.
 Encoding refers to the initial perception and registration
of information.
 Storage is the retention of encoded information over
time.
 Retrieval refers to the processes involved in using stored
information
1/18/2021 Jones H.M-MBA 2
INTRODUCTION
 There are generally three types of memory: sensory memory,
short-term memory and long-term memory.
1/18/2021 Jones H.M-MBA 3
INTRODUCTION CONT
1/18/2021 Jones H.M-MBA 4
SENSORY MEMORY
 The sensory memories act as buffers for stimuli received
through the senses.
 A sensory memory exists for each sensory channel:
iconic memory for visual stimuli, echoic memory for aural
stimuli and haptic memory for touch.
 Information is passed from sensory memory into short-
term memory by attention, thereby filtering the stimuli
to only those which are of interest at a given time.
1/18/2021 Jones H.M-MBA 5
SHORT-TERM MEMORY
 Short-term memory acts as a scratch-pad for temporary recall
of the information under process.
 For instance, in order to understand this sentence you need to
hold in your mind the beginning of the sentence you read the
rest.
1/18/2021 Jones H.M-MBA 6
SHORT-TERM MEMORY CONT
 Short term memory decays rapidly (200 ms.) and also
has a limited capacity.
 Chunking of information can lead to an increase in the
short term memory capacity.
 That is the reason why a hyphenated phone number is
easier to remember than a single long number.
1/18/2021 Jones H.M-MBA 7
SHORT-TERM MEMORY CONT
 The successful formation of a chunk is known as closure.
 Interference often causes disturbance in short-term memory
retention.
 This accounts for the desire to complete the tasks held in short
term memory as soon as possible.
1/18/2021 Jones H.M-MBA 8
LONG-TERM MEMORY
 Long-term memory is intended for storage of information over a
long time.
 Information from the working memory is transferred to it after a
few seconds.
 Unlike in working memory, there is little decay.
1/18/2021 Jones H.M-MBA 9
LONG-TERM MEMORY
STRUCTURE
1/18/2021 Jones H.M-MBA 10
LONG-TERM MEMORY
STRUCTURE CONT
 There are two types of long-term memory:
episodic memory and semantic memory.
Episodic memory represents our memory of events and
experiences in a serial form.
It is from this memory that we can reconstruct the
actual events that took place at a given point in our lives
for example your birth day.
1/18/2021 Jones H.M-MBA 11
LONG-TERM MEMORY
STRUCTURE CONT
 Semantic memory, on the other end, is a structured record of
facts, concepts and skills that we have acquired.
 The information in semantic memory is derived from that in our
own episodic memory, such that we can learn new facts or
concepts from our experiences.
1/18/2021 Jones H.M-MBA 12
LONG-TERM MEMORY
PROCESSES
 There are three main activities related to long term
memory: storage, deletion and retrieval.
 Information from short-term memory is stored in long-
term memory by rehearsal.
 The repeated exposure to a stimulus or the rehearsal of
a piece of information transfers it into long-term
memory.
1/18/2021 Jones H.M-MBA 13
LONG-TERM MEMORY
PROCESSES CONT
 Experiments also suggest that learning time is most
effective if it is distributed over time.
 Deletion is mainly caused by decay and interference.
 Emotional factors also affect long-term memory.
 However, it is debatable whether we actually ever forget
anything or whether it becomes increasingly difficult to
access certain items from memory.
1/18/2021 Jones H.M-MBA 14
LONG-TERM MEMORY
PROCESSES CONT
 Having forgotten something may just be caused by not being
able to retrieve it !
 Information may not be recalled sometimes but may be
recognized, or may be recalled only with prompting.
 This leads us to the third process of memory: information
retrieval.
1/18/2021 Jones H.M-MBA 15
LONG-TERM MEMORY
PROCESSES CONT
 There are two types of information retrieval:
recall and recognition.
In recall, the information is reproduced from memory.
In recognition the presentation of the information provides the
knowledge that the information has been seen before.
1/18/2021 Jones H.M-MBA 16
LONG-TERM MEMORY
PROCESSES CONT
 Recognition is of lesser complexity, as the information is
provided as a cue.
 However, the recall can be assisted by the provision of retrieval
cues which enable the subject to quickly access the information
in memory
1/18/2021 Jones H.M-MBA 17
IMPLICATION OFTYPES OF
MEMORYTOTHE NURSE
 The nurse must always capture the attention of the
learners or client when giving IEC or counselling
 Draw the attention to the core business of what you are
teaching to you audience
 Present the information in a connected manner, move
from the known to the unknown
 Give room for repetition
1/18/2021 Jones H.M-MBA 18
IMPLICATION OFTYPES OF
MEMORYTOTHETEACHER
 You should have a patter of what you are teaching.
 You have to encourage the learner to focus on the meaning than
to rote learn.
 Allow them to paraphrase.
1/18/2021 Jones H.M-MBA 19
THOUGHT PROCESSES
 Thinking can be categorized into reasoning and problem solving.
 Although these are not distinct they are helpful in clarifying the
processes involved.
1/18/2021 Jones H.M-MBA 20
REASONING
 Reasoning is the process by which we use the knowledge we
have to draw conclusions or infer something we know about the
domain of interest.
 Reasoning is classified as being;
 deductive,
inductive or
Abductive.
1/18/2021 Jones H.M-MBA 21
REASONING CONT
Deductive reasoning involves deciding what must be true given
the rules of logic and some starting set of facts (premises).
Inductive reasoning involves deciding what is likely to be true
given some starting set of beliefs or observations.
1/18/2021 Jones H.M-MBA 22
DEDUCTIVE REASONING
 Deductive reasoning derives the logically necessary
conclusion from the given premises.
 It is important to note that it can lead to a logical
conclusion which conflicts with our knowledge of the
world.
 For example,
 If it is raining then the ground is dry.
 It is raining.
1/18/2021 Jones H.M-MBA 23
DEDUCTIVE REASONING CONT
 Therefore the ground is dry.
 is a perfectly valid deduction ! Deductive reasoning is
therefore often misapplied.
 Human deduction is at its poorest when truth and
validity clash.
 This is because people bring their knowledge of the real
world into the reasoning process as it allows them to
take short cuts which make information processing more
efficient.
1/18/2021 Jones H.M-MBA 24
INDUCTIVE REASONING
 Induction is generalizing from cases we have seen to infer
information about cases we haven't.
 For instance, if all the dogs that we have seen are white, we may
infer that all dogs are white in colour.
 This is disproved when we see a black dog !
1/18/2021 Jones H.M-MBA 25
INDUCTIVE REASONING CONT
 In the absence of counter examples, all that we can do is gather
evidence to support our inductive inference.
 In spite of its unreliability, induction is a useful process which we
use constantly in learning about our environment.
1/18/2021 Jones H.M-MBA 26
ABDUCTIVE REASONING
 Abduction reasons from a fact to the action that caused
it.
 This is the method we use to derive explanations for the
events we observe.
 This kind of reasoning, although useful, can lead to
unreliability as an action preceding an event can be
wrongly attributed as the cause of the event.
1/18/2021 Jones H.M-MBA 27
PROBLEM SOLVING
 Problem solving is the process of finding a solution to an
unfamiliar task, using the knowledge we have.
 There are a number of different views of how people
solve problems.
 We shall consider two of the more recent and influential
views: Gestalt theory and the problem space theory.
1/18/2021 Jones H.M-MBA 28
GESTALTTHEORY
 Gestalt theory claims that problem solving is productive
and reproductive.
 Reproductive problem solving draws on previous
experiences whereas productive problem solving
involves insight and restructuring of the problem.
 Reproductive problem solving could be a hindrance to
finding a solution, since a person may fixate on the
known aspects of a problem and so be unable to see
novel interpretations that might lead to a solution.
1/18/2021 Jones H.M-MBA 29
GESTALTTHEORY CONT
 A well known example of this is Maier's `pendulum
problem'.
 The problem was to tie together pieces of string hanging
from the ceiling.
 However , they were far too apart to catch hold of both
at once.
 The room was full of other objects including pliers, poles
and extensions.
1/18/2021 Jones H.M-MBA 30
GESTALTTHEORY
 Although various solutions were proposed by
participants, few chose to use the weight of the pliers as
a pendulum to swing the strings together.
 However, when the experimenter brushed against the
string, setting it in motion, a lot of participants came up
with the idea.
 This can be interpreted as an example of productive
restructuring.
 This experiment also illustrates fixation: participants
were unable to see any method beyond the use of a pair
of pliers.
1/18/2021 Jones H.M-MBA 31
PROBLEM SPACETHEORY
 The problem space theory was proposed by Newell and Simon.
 The theory says that problem solving centers around the
problem space.
 This space comprises of problem states which can be generated
using legal transition operators.
1/18/2021 Jones H.M-MBA 32
PROBLEM SPACETHEORY CONT
 For example, imagine you are reorganizing your office
and you want to move the desk from one end to
another.
 The two different states are represented by the
locations of the desk.
 A number of operators can be applied to move these
things: they can be carried, pushed, dragged etc.
1/18/2021 Jones H.M-MBA 33
PROBLEM SPACETHEORY CONT
 In order to ease the transition between the states, you
have a new sub-goal: to make the desk light.
 These may involve operators such as removing drawers
and so on.
 Within the problem space framework, experience allows
us to solve problems more easily since we can structure
the problem space appropriately and choose operators
efficiently
1/18/2021 Jones H.M-MBA 34
CAUSES OF MEMORY FAILURE
(FORGETTING)
 Time lag between input and stimulus
 Retrieval failure; having no enough information to enable
retrieval.
 Interference during encoding ie the conflict between new and
old information stored.
 Disuse of information resulting in decay of the information.
1/18/2021 Jones H.M-MBA 35
FACTORSTHAT PROMOTE
LEARNING
 Conducive environment.:The environment should be quiet
enough and free fro other disruptions.
 Voice clarity:The teacher’s voice should be clear in order to
promote learning.
 Readiness:The learners must be ready to learn
 Active participation by the learners
1/18/2021 Jones H.M-MBA 36
THE END
NATOTELA PAKUMPAKO AMATWI NE
INSHITA YENU.
LESA AMIPALE BONSE
1/18/2021 Jones H.M-MBA 37

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MEMORY IN PSYCHOLOGY

  • 1. MEMORY By Mr. Jones H.M-MBA 1/18/2021 Jones H.M-MBA 1
  • 2. DEFINITION  It is the retention and ability to recall information, personal experiences and procedures  This is the processes by which people and other organisms encode, store, and retrieve information.  Encoding refers to the initial perception and registration of information.  Storage is the retention of encoded information over time.  Retrieval refers to the processes involved in using stored information 1/18/2021 Jones H.M-MBA 2
  • 3. INTRODUCTION  There are generally three types of memory: sensory memory, short-term memory and long-term memory. 1/18/2021 Jones H.M-MBA 3
  • 5. SENSORY MEMORY  The sensory memories act as buffers for stimuli received through the senses.  A sensory memory exists for each sensory channel: iconic memory for visual stimuli, echoic memory for aural stimuli and haptic memory for touch.  Information is passed from sensory memory into short- term memory by attention, thereby filtering the stimuli to only those which are of interest at a given time. 1/18/2021 Jones H.M-MBA 5
  • 6. SHORT-TERM MEMORY  Short-term memory acts as a scratch-pad for temporary recall of the information under process.  For instance, in order to understand this sentence you need to hold in your mind the beginning of the sentence you read the rest. 1/18/2021 Jones H.M-MBA 6
  • 7. SHORT-TERM MEMORY CONT  Short term memory decays rapidly (200 ms.) and also has a limited capacity.  Chunking of information can lead to an increase in the short term memory capacity.  That is the reason why a hyphenated phone number is easier to remember than a single long number. 1/18/2021 Jones H.M-MBA 7
  • 8. SHORT-TERM MEMORY CONT  The successful formation of a chunk is known as closure.  Interference often causes disturbance in short-term memory retention.  This accounts for the desire to complete the tasks held in short term memory as soon as possible. 1/18/2021 Jones H.M-MBA 8
  • 9. LONG-TERM MEMORY  Long-term memory is intended for storage of information over a long time.  Information from the working memory is transferred to it after a few seconds.  Unlike in working memory, there is little decay. 1/18/2021 Jones H.M-MBA 9
  • 11. LONG-TERM MEMORY STRUCTURE CONT  There are two types of long-term memory: episodic memory and semantic memory. Episodic memory represents our memory of events and experiences in a serial form. It is from this memory that we can reconstruct the actual events that took place at a given point in our lives for example your birth day. 1/18/2021 Jones H.M-MBA 11
  • 12. LONG-TERM MEMORY STRUCTURE CONT  Semantic memory, on the other end, is a structured record of facts, concepts and skills that we have acquired.  The information in semantic memory is derived from that in our own episodic memory, such that we can learn new facts or concepts from our experiences. 1/18/2021 Jones H.M-MBA 12
  • 13. LONG-TERM MEMORY PROCESSES  There are three main activities related to long term memory: storage, deletion and retrieval.  Information from short-term memory is stored in long- term memory by rehearsal.  The repeated exposure to a stimulus or the rehearsal of a piece of information transfers it into long-term memory. 1/18/2021 Jones H.M-MBA 13
  • 14. LONG-TERM MEMORY PROCESSES CONT  Experiments also suggest that learning time is most effective if it is distributed over time.  Deletion is mainly caused by decay and interference.  Emotional factors also affect long-term memory.  However, it is debatable whether we actually ever forget anything or whether it becomes increasingly difficult to access certain items from memory. 1/18/2021 Jones H.M-MBA 14
  • 15. LONG-TERM MEMORY PROCESSES CONT  Having forgotten something may just be caused by not being able to retrieve it !  Information may not be recalled sometimes but may be recognized, or may be recalled only with prompting.  This leads us to the third process of memory: information retrieval. 1/18/2021 Jones H.M-MBA 15
  • 16. LONG-TERM MEMORY PROCESSES CONT  There are two types of information retrieval: recall and recognition. In recall, the information is reproduced from memory. In recognition the presentation of the information provides the knowledge that the information has been seen before. 1/18/2021 Jones H.M-MBA 16
  • 17. LONG-TERM MEMORY PROCESSES CONT  Recognition is of lesser complexity, as the information is provided as a cue.  However, the recall can be assisted by the provision of retrieval cues which enable the subject to quickly access the information in memory 1/18/2021 Jones H.M-MBA 17
  • 18. IMPLICATION OFTYPES OF MEMORYTOTHE NURSE  The nurse must always capture the attention of the learners or client when giving IEC or counselling  Draw the attention to the core business of what you are teaching to you audience  Present the information in a connected manner, move from the known to the unknown  Give room for repetition 1/18/2021 Jones H.M-MBA 18
  • 19. IMPLICATION OFTYPES OF MEMORYTOTHETEACHER  You should have a patter of what you are teaching.  You have to encourage the learner to focus on the meaning than to rote learn.  Allow them to paraphrase. 1/18/2021 Jones H.M-MBA 19
  • 20. THOUGHT PROCESSES  Thinking can be categorized into reasoning and problem solving.  Although these are not distinct they are helpful in clarifying the processes involved. 1/18/2021 Jones H.M-MBA 20
  • 21. REASONING  Reasoning is the process by which we use the knowledge we have to draw conclusions or infer something we know about the domain of interest.  Reasoning is classified as being;  deductive, inductive or Abductive. 1/18/2021 Jones H.M-MBA 21
  • 22. REASONING CONT Deductive reasoning involves deciding what must be true given the rules of logic and some starting set of facts (premises). Inductive reasoning involves deciding what is likely to be true given some starting set of beliefs or observations. 1/18/2021 Jones H.M-MBA 22
  • 23. DEDUCTIVE REASONING  Deductive reasoning derives the logically necessary conclusion from the given premises.  It is important to note that it can lead to a logical conclusion which conflicts with our knowledge of the world.  For example,  If it is raining then the ground is dry.  It is raining. 1/18/2021 Jones H.M-MBA 23
  • 24. DEDUCTIVE REASONING CONT  Therefore the ground is dry.  is a perfectly valid deduction ! Deductive reasoning is therefore often misapplied.  Human deduction is at its poorest when truth and validity clash.  This is because people bring their knowledge of the real world into the reasoning process as it allows them to take short cuts which make information processing more efficient. 1/18/2021 Jones H.M-MBA 24
  • 25. INDUCTIVE REASONING  Induction is generalizing from cases we have seen to infer information about cases we haven't.  For instance, if all the dogs that we have seen are white, we may infer that all dogs are white in colour.  This is disproved when we see a black dog ! 1/18/2021 Jones H.M-MBA 25
  • 26. INDUCTIVE REASONING CONT  In the absence of counter examples, all that we can do is gather evidence to support our inductive inference.  In spite of its unreliability, induction is a useful process which we use constantly in learning about our environment. 1/18/2021 Jones H.M-MBA 26
  • 27. ABDUCTIVE REASONING  Abduction reasons from a fact to the action that caused it.  This is the method we use to derive explanations for the events we observe.  This kind of reasoning, although useful, can lead to unreliability as an action preceding an event can be wrongly attributed as the cause of the event. 1/18/2021 Jones H.M-MBA 27
  • 28. PROBLEM SOLVING  Problem solving is the process of finding a solution to an unfamiliar task, using the knowledge we have.  There are a number of different views of how people solve problems.  We shall consider two of the more recent and influential views: Gestalt theory and the problem space theory. 1/18/2021 Jones H.M-MBA 28
  • 29. GESTALTTHEORY  Gestalt theory claims that problem solving is productive and reproductive.  Reproductive problem solving draws on previous experiences whereas productive problem solving involves insight and restructuring of the problem.  Reproductive problem solving could be a hindrance to finding a solution, since a person may fixate on the known aspects of a problem and so be unable to see novel interpretations that might lead to a solution. 1/18/2021 Jones H.M-MBA 29
  • 30. GESTALTTHEORY CONT  A well known example of this is Maier's `pendulum problem'.  The problem was to tie together pieces of string hanging from the ceiling.  However , they were far too apart to catch hold of both at once.  The room was full of other objects including pliers, poles and extensions. 1/18/2021 Jones H.M-MBA 30
  • 31. GESTALTTHEORY  Although various solutions were proposed by participants, few chose to use the weight of the pliers as a pendulum to swing the strings together.  However, when the experimenter brushed against the string, setting it in motion, a lot of participants came up with the idea.  This can be interpreted as an example of productive restructuring.  This experiment also illustrates fixation: participants were unable to see any method beyond the use of a pair of pliers. 1/18/2021 Jones H.M-MBA 31
  • 32. PROBLEM SPACETHEORY  The problem space theory was proposed by Newell and Simon.  The theory says that problem solving centers around the problem space.  This space comprises of problem states which can be generated using legal transition operators. 1/18/2021 Jones H.M-MBA 32
  • 33. PROBLEM SPACETHEORY CONT  For example, imagine you are reorganizing your office and you want to move the desk from one end to another.  The two different states are represented by the locations of the desk.  A number of operators can be applied to move these things: they can be carried, pushed, dragged etc. 1/18/2021 Jones H.M-MBA 33
  • 34. PROBLEM SPACETHEORY CONT  In order to ease the transition between the states, you have a new sub-goal: to make the desk light.  These may involve operators such as removing drawers and so on.  Within the problem space framework, experience allows us to solve problems more easily since we can structure the problem space appropriately and choose operators efficiently 1/18/2021 Jones H.M-MBA 34
  • 35. CAUSES OF MEMORY FAILURE (FORGETTING)  Time lag between input and stimulus  Retrieval failure; having no enough information to enable retrieval.  Interference during encoding ie the conflict between new and old information stored.  Disuse of information resulting in decay of the information. 1/18/2021 Jones H.M-MBA 35
  • 36. FACTORSTHAT PROMOTE LEARNING  Conducive environment.:The environment should be quiet enough and free fro other disruptions.  Voice clarity:The teacher’s voice should be clear in order to promote learning.  Readiness:The learners must be ready to learn  Active participation by the learners 1/18/2021 Jones H.M-MBA 36
  • 37. THE END NATOTELA PAKUMPAKO AMATWI NE INSHITA YENU. LESA AMIPALE BONSE 1/18/2021 Jones H.M-MBA 37