Landing Page Utopia: 7 Lessons from Google

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8 likes•1,457 views

Jonathan Mendez

Presentation at Search Engine Strategies San Jose, August 2008

Technology Economy & Finance

Landing Page Utopia What you can learn from the world’s greatest landing page

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Landing Page Strategies from the World’s Greatest Landing Page

Give People Control ,[object Object],[object Object],[object Object],[object Object]

Reduce Choices ,[object Object],[object Object],[object Object]

Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup

Brazil United States Germany France Design for the Goal, not the Person

Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing

Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!

… or an application for someone to complete their goal,

… the same as your Landing Page should be!

Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!

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Landing Page Utopia: 7 Lessons from Google

1. Landing Page Utopia What you can learn from the world’s greatest landing page

4. Landing Page Strategies from the World’s Greatest Landing Page

6. Give People Control

8. Reduce Choices

10. Real-Time Web

11. Real-Time Web The Technology! JavaScript APIs AJAX Semantic Markup

12. Target to Content

13. Target to Content Content Targeting Not Persona! Not Behavioral! Not Profile!

14. Design for the Goal, not the Person

15. Brazil United States Germany France Design for the Goal, not the Person

16. This has HUGE Brand Value

17. Always be Testing “ When I first started testing in 2000, we tested once a month. Now, we're user testing almost every week.” -Marissa Mayer, Oct. 2002 May 2008 – It’s estimated that Google has over 10,000 people constantly testing

18. Relevance is: What’s Important to your Audience, NOT What’s Important to your Business!

19. A Search Engine?

20. … or an application for someone to complete their goal,

21. … the same as your Landing Page should be!

22. Jonathan Mendez Founder & CEO RAMP Digital www.rampdigital.com www.optimizeandprophesize.com Thank You!

Landing Page Utopia: 7 Lessons from Google

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