1. MISSION STATEMENTS RESTATED
BY: JOHN RIZVI
FOR: MANAGERIAL POLICIY
Pakistan Reinsurance Company Limited:
Vision Statement:
PRCL's vision is to be a leading provider of reinsurance and risk management services in the
region
Mission Statement:
PRCL's mission is to provide secure reinsurance capacity and outstanding risk management
advice in a profitable manner and to conduct our business in a dependable and professional
manner with the highest standards of customer service. In fulfilling this mission, PRCL is
committed to
Providing its clients, and particularly insurance companies in Pakistan, with comprehensive
insurance, reinsurance, financial and business services of the highest quality and value.
Maintaining financial strength and stability through prudent business decisions and sound
operations based on state of the art information technology.
Taking a long-term view of business relationships.
Practicing the highest standards of integrity and professionalism.
Investing continuously in knowledge required to support business decisions and long-term
business strategy formulation.
Achieving consistent, long-term financial growth and profitability for its shareholders.
Attracting, retaining and developing capable and dedicated employees who in turn contribute
to the growth of the company and share its success.
PEPSI:

2. Vision Statement:
“We aspire to be, and be recognized as, the largest beverage manufacturing and selling company
in Pakistan with the most diverse portfolio of branded beverages and cutting edge superior
customer service.”
Mission Statement:
“We will provide branded beverage products and services of superior quality and value that
fulfills the needs, imagination and aspirations of the consumers we serve. As a result, consumers
will reward us with leadership sales and profit, allowing our people, our principle shareholders,
and the communities in which we live and work to prosper.”
Mission Statement Evaluation Matrix:
Company
Components of Mission Statement
Market Product
or
Service
Customers Employees Profits,
Survival
and
Growth
Technology Public
Image
Self
Concept
Philosophy
Pakistan
Reinsurance
Company
Limited
Yes Yes Yes Yes Yes Yes No Yes Yes
Pepsi No Yes Yes Yes Yes No Yes Yes No
Pakistan Reinsurance Company Limited:
Mission Statement:
PRCL's mission is to provide secure reinsurance capacity and outstanding risk management
advice (Product or service) in a profitable manner (Profit, survival and growth) and to

3. conduct our business in a dependable and professional manner with the highest standards of
customer service (Philosophy). In fulfilling this mission, PRCL is committed to
Providing its clients, and particularly insurance companies (Customers) in Pakistan (Market),
with comprehensive insurance, reinsurance, financial and business services (Product or
service) of the highest quality and value (Self concept).
Maintaining financial strength and stability through prudent business decisions and sound
operations (Profit, survival and growth) based on state of the art information technology
(Technology).
Taking a long-term view of business relationships (Profit, survival and growth).
Practicing the highest standards of integrity and professionalism (Philosophy).
Investing continuously in knowledge required to support business decisions and long-term
business strategy formulation (Profit, survival and growth).
Achieving consistent, long-term financial growth and profitability for its shareholders (Profit,
survival and growth).
Attracting, retaining and developing capable and dedicated employees who in turn contribute
to the growth of the company and share its success (Employees).
To take part in poor children education programs and other such activities that will benefit the
overall economy (Public Image).
PEPSI:
Mission Statement:
“We will provide branded beverage products and services (Product or service) all over the
world (market) of superior quality and value (Self Concept) using the best
technologies(technology) that fulfills the needs, imagination and aspirations of the consumers
we serve (Customers). As a result, consumers will reward us with leadership sales and profit
(Profits, survival and growth), allowing our people (Employees), our principle shareholders

4. (Profits, survival and growth), and the communities in which we live and work to prosper
(Public Image).”
PAKISTAN CABLES:
Vision Statement:
To be the company of first choice for customers and partners for wires, cables and other
engineering products.
Mission Statement:
To strengthen company leadership in the manufacturing and marketing of wire and cables.
To have a strong presence in the engineering products market while, retaining the options
to participate in other profitable businesses.
To operate ethically while maximizing profits and satisfying customers’ needs and
stakeholders’ interest.
To assist in the socio-economic development of Pakistan by being good corporate citizens.
ATTOCK PETROLEUM
Vision Statement:
To become a world class, professionally managed, fully integrated, customer focused, Oil
Marketing Company, offering value added quality and environment friendly products and
services to its customers in Pakistan and beyond.
Mission Statement:

5. To continuously provide quality and environment friendly petroleum products and related
services to industrial, commercial and retail consumers, and exceeding their expectations through
reliability, economy and quality of products and services. We are committed to benefiting the
community and ensuring the creation of a safe, responsible and innovative environment geared to
client satisfaction, end user gratification, employee’s motivation and shareholder’s value.
Company
Components of Mission Statement
Market Product
or
Service
Customers Employees Profits,
Survival
and
Growth
Technology Public
Image
Self
Concept
Philosophy
Pakistan
cables
Yes Yes No No Yes No Yes No Yes
Attock
petroleum
No Yes Yes Yes Yes No Yes Yes Yes
PAKISTAN CABLES:
Mission Statement:
To strengthen company leadership in the manufacturing and marketing of wire and
cables (Product or service). To have a strong presence in the engineering products
market (Market) while, retaining the options to participate in other profitable
businesses (Profits, survival and Growth).
To operate ethically (Philosophy) while maximizing profits and satisfying customers’
needs and stakeholders’ interest (Profits, survival and Growth).
To assist in the socio-economic development of Pakistan by being good corporate
citizens (Public image).
To strengthen company leadership in the manufacturing and marketing of wire and
cables for industrial, commercial and individual consumers (Customers) by using

6. state of the art technology (Technology). To have a strong presence in the
engineering products market while, retaining the options to participate in other
profitable businesses.
The operations and decisions of the firm are directed towards producing cost effective
products of high quality (Self concept).
Having professionally trained and highly qualified workforce those are highly
encouraged to bring innovative and creative ideas (Employees).
To assist in the socio-economic development of Pakistan by being good corporate
citizens.(public image).