1. Michael I. Marto
President and CEO
Michael Marto co-founded EVI in 1985 with a vision of providing corporations with a range of
high quality producing services enabling them to apply the full power of communications as
an extension of business strategy and execution.
He has combined a thorough knowledge of brand communications and producing with
expertise in corporate finance and business operations to build EVI into a multi-million-dollar
corporation serving clients including McDonald's, Coca-Cola, Aramark, Intel, TD Bank,
Barclays, Delta, Harley-Davidson, Bentley Motors, JCPenney, Bombardier, GE, IBM, Apple
Computer, Warner Music, Universal Music, BellSouth, and Holiday Inn Worldwide and
Premier Boxing Champions.
Marto’s MBA in Finance and International Business have been extremely valuable in
managing the finances and operations of his own company, as well as in managing projects
with clients into the tens of millions of dollars. Producing marketing initiatives of large scale
and scope have given him working experience with leading CEO’s, CFO’s and CMO’s to
guide projects with critical fiduciary responsibility that align with strategic corporate
objectives and provide a measurable return on investment. Through the cumulative

2. experiences, he has developed specific analytical skills and measurement tools to assess project
investments as relates to shareholder value. The complex nature of these projects have taught
him to quickly assimilate a multitude of moving pieces with unique approaches that provide
strategic insight into optimizing the investment and delivering the right solutions.
Marto's 30 years of marketing, finance and business operations experience have been
instrumental in creating EVI's multi-disciplinary approach to business communications, and
in developing industry-leading methods to derive results for its clients. He is the visionary
behind EVI's proprietary Brand Immersive Experiences. These custom programs are fully
integrated strategic marketing platforms that combine multiple consumer touch points
including live concerts, network television entertainment specials, internet, interactive TV,
DVD/CD, retail promotion, and public relations to achieve wide ranging business objectives
for corporations.
The first EVI Brand Immersive Experience was Marto's creation and production of the
acclaimed "World Children's Day" initiative for Ronald McDonald House Charities, which
raised over 20 million dollars for children in need and leveraged the strengths of McDonald's
corporate partners Coca-Cola, Yahoo and The Walt Disney Company. The centerpiece of the
platform was the Emmy-Award winning "Concert for World Children's Day", a start-studded
live event and ABC special featuring 16-time Grammy winner David Foster with megastars
Celine Dion, Enrique Iglesias, Josh Groban, Peter Cetera, Nick Carter, Yolanda Adams and
Michael Buble. The production was the world’s first 24-frame progressive HD network
entertainment special and enjoyed a one year rebroadcast run on the nationwide network of
independent PBS stations.
Another highlight project was an integrated marketing/social responsibility platform for
JCPenney called “JCPenney Jam: The Concert for America’s Kids”. Featuring a live concert
at the historic Shrine Auditorium and a one-hour CBS primetime special, the multi-faceted
platform utilized the power of music to raise awareness of the JCPenney Afterschool Fund and
America’s need for quality afterschool programs. Hosted by Dr, Phil and Robin McGraw,
performers included Kenny Chesney, Sting, Jon Bon Jovi, Mary J. Blige, Andrea Bocelli,

3. Alejandro Sanz, 3 Doors Down, Martina McBride, Sara Evans, Chris Botti, John Legend,
Katharine McPhee, Renee Olstead and Peter Cincotti.
In 2009-2011, EVI partnered with JCPenney and super group Rascal Flatts to build a program
that redefined Integrated Tour Sponsorship. The multi-year campaign integrated a multitude
of activation components to create a true connection between one of the world’s hottest
touring acts and one of the most iconic retail brands. A feature of the tour platform was the
production of an ABC primetime entertainment special “Rascal Flatts Nothing Like This,
Presented by JCPenney” with guest artists Justin Bieber and Natasha Bedingfield.
Another example is Marto’s current engagement as Executive Producer for Premier Boxing
Champions, a new live event and broadcast series that is bringing boxing back to primetime.
With 50 events spread across six major networks in the first year alone, the PBC is a massive
endeavor. With music playing a key role in the brand development, he collaborated with
Oscar winning film composer Hans Zimmer to create the soundtrack. The new music theme,
with its multiple forms, can be heard as the driving musical signature of Premier Boxing
Champions on NBC, CBS, FOX, ESPN, Spike and NBCSN.
One of the most rewarding aspects of Marto’s career has been his ongoing relationship with
the legendary music producer David Foster. Marto and Foster have collaborated for over 25
years to create innovative music platforms for corporations. Over that time, Marto and EVI
have developed deep relationships and earned tremendous respect in the music industry for
their innovative ideas, integrity and meticulous attention to quality. EVI routinely produces
events with the most sought after performing artists and celebrity entertainers in the world.
In addition to the initiatives highlighted above, Marto has led the EVI team in the
development of innovative corporate training and performance improvement programs. By
creating unique instructional designs and presenting them via original combinations of media,
live seminars and motivational events, EVI has enabled corporations to maximize their return
on investment in key areas such as new product launches and dealer sales training.

4. EVI's ongoing growth and success is nurtured by the creation of ideas like the Brand Immersive
Experience, and Marto's belief in forming long-term strategic partnerships with its clientele and
business associates.
With a passion for helping others, the EVI team donates time and producing services to
Ronald McDonald House Charities, the World Children’s Center, World Vision, Children’s
International, the American Red Cross and Jane Seymour’s Open Hearts Foundation.
One of Marto’s key philanthropic endeavors is his ongoing support of the David Foster
Foundation, which assists families with children in need of organ transplants. Marto and EVI,
together with Foster and Foundation President and CEO Michael Ravenhill, produce the
Foundation’s Annual Miracle Gala and Concert, helping to raise millions of dollars for the
cause. The centerpiece of the benefits are custom concerts featuring Foster along with the top
artists in the music business, including Andrea Bocelli, The Tenors, Earth, Wind and Fire,
Babyface, Steven Tyler, Jennifer Hudson, Peter Cetera, Michael Bolton and Stevie Wonder.
Marto serves on the boards of the Georgia State University Robinson College of Business,
Ascension Air, the World Children’s Center and ProstAware.
A frequent lecturer to executive MBA classes, university students and professional
associations, Marto holds a B.S. in Economics from Auburn University and an MBA in
Corporate Finance & International Business from Georgia State University.