Virgin Group

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  • Esteemed Greetings: Am a financial adviser/broker. I help in connecting people,companies or serious minded business gurus to the best and fast financiers who are 100% willing to meet their needs as they wish to expand their private portfolio globally. and at a lower interest rate per annum as a soft loan without a collateral. Should you need a financier to invest in your ongoing business or project or any of your pending project plan do notify me so that i will connect you to the best and suitable financiers. If you are interested kindly get back to me via my email below and to discuss more with you in details. mscot0933@gmail.com Regards,Mark Scott
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Virgin Group

  1. 1. Berchot – Demarque – Doncieux – Durand - Piva<br />
  2. 2. Presentation of Virgin<br /> One of UK'sbiggestcompanies!<br />Why Virgin?<br /> An emblematicFounder: Richard Branson<br />Some Figures: <br /><ul><li> More than200companies
  3. 3. More than25 000employees all around the world</li></li></ul><li>Group origins<br />
  4. 4. Group origins<br />
  5. 5. Main activities<br />
  6. 6. Ansoff’smatrix<br />
  7. 7. Strategy of diversification<br />« a strategythattakes the organisation awayfromboth<br />itsexistingmarkets and itsexistingproducts »<br />Reasons for diversification:<br />- efficiency gain<br />- increasecorporateparentingskills<br />- increasingmarket power<br /> For Virgin: Branson’sideas, interests and engagement<br />Results of diversification:<br />- becarefulwithriskyunrelated diversification<br />- one shortcomingcanbehidden by successes of other<br />services, but canalso damage the whole image of Virgin <br />Diversification<br />
  8. 8. Value adding activities:<br />- Envisioning<br />- Coaching and facilitating<br />- Intervening<br />Value destroying activities: <br />- Adding management costs<br />- Adding bureaucratic complexity<br />- Obscuring financial performance<br />Value creation: key concept<br />
  9. 9. 3 differentapproaches:<br />
  10. 10. What ?<br />«  a corporate parent seeking to employ its own competences as a parent to add value to is business »<br />What is Virgin’s main asset?<br />THE BRAND<br />Managers have one major job: find & exploit parenting opportunities<br />The parental developer<br />
  11. 11. BCG matrix<br />ENTERTAINMENT<br />FINANCE<br />SHOPPING<br />SOCIAL & ENVIRONMENT<br />MEDIA & TELECOMUNICATIONS<br />RAILWAY<br />FLIGHTS<br />
  12. 12. McKinsey matrix<br />FINANCE<br />ENTERTAINMENT<br />SHOPPING<br />SOCIAL & ENVIRONMENT<br />MEDIA & TELECOMUNICATIONS<br />FLIGHTS<br />RAILWAY<br />
  13. 13. The Parentingmatrix<br />
  14. 14. The Parentingmatrix<br />Two key dimensions<br />- Feel: understanding of the parented companies and of their market            Greenfield start-ups- Benefit: fit between the opportunities and the capabilities<br />                      Cosmetics<br />Joint ventures: Virgin provides the brand, and partners are the main investors<br />Virgin further values: public relations, experience with start-ups, understanding of the market<br />
  15. 15. The Parentingmatrix<br />Different kinds of businesses<br />- Heartland: adding value with a "global scope and getting a return on investment"<br />- Ballast business: would probably be at least as successful as independent companies<br /><ul><li>Value trap: Virgin Atlantics</li></ul>- Alien: Virgin Train<br />Use of marketing skills, experience and opportunities in "institutionalized" markets<br />
  16. 16. Whatmaybe the future of the company?<br />After Branson:<br />link between Branson and Virgin brandistoo strong<br />“Riskofcontamination”:<br />the greatestthreatisthat Virgin brandmaybecomeassociatedwithfailure”<br />

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