LinkedIn is the world's largest professional network with over 161 million members that is used to establish credibility, develop industry connections, and reach new audiences. The document provides tips on using LinkedIn for business such as acquiring new customers, building industry networks through groups, answering questions to showcase expertise, sharing content and job opportunities, and monitoring competitors. It also recommends using LinkedIn groups to engage in industry discussions and Answers to connect with members and stay up-to-date on trends.

1. For Business
John Avola
john.avola@socialgood360.com

2. What is LinkedIn?
LinkedIn is a social media network used to reach new
audiences, establish creditability and develop
connections with top industry influencers.
According to LinkedIn (as of 3/31/12):
• 161 million members – world’s largest professional network
• Approx. 2 new members join LinkedIn per second
• 39% of members are located in the United States
• On pace to surpass 5.3 billion professionally-oriented searches this year
• Students and recent college graduates are the fastest growing demographic
• Executives from all 2011 Fortune 500 companies as members
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3. Using LinkedIn for Business
• Acquire
new
customers
• Build
industry-­‐specific
networks
• Join
industry
associa9ons
via
LinkedIn
Groups
• Answer
ques9ons
in
your
area
of
exper9se
• Network
with
industry
peers
• Share
content,
i.e.
blog
posts
• Monitor
the
compe99on
• Market
research
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4. Promote Your Business with LinkedIn
Keep millions of LinkedIn members updated on
company news, products and services, business
opportunities, and job openings.
It’s an opportunity to:
• Tell your company story (branding)
• Highlight products and services
• Reach potential customers
• Engage with followers, share ideas
• Share career opportunities
• Drive word of mouth
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5. LinkedIn Groups & LinkedIn Answers
LinkedIn Groups
• Target broad industry keywords rather than your brand
• Discover popular industry-related discussions
• Connect with top industry influencers
LinkedIn Answers
• Engage with members asking questions
• Showcase knowledge and experience
• Stay updated on the latest industry trends
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6. Thank you.
John Avola
john.avola@socialgood360.com