Public relations software is lagging sales and marketing automation software, leaving PR pros with too much manual media planning. How will the next generation of tools, such as machine learning, change the way that PR professionals do their jobs?

1. The PR Robots
are coming…
Joel Andren, CEO

2. …But don’t worry, they are here to help!

3. Robots have always
brought out complicated
emotions, will they…
Take our jobs? Make things easier?

4. For every exciting
advancement

5. There are things
that give us pause

6. Same concerns
carry over to machine
learning/artificial
intelligence in the
workplace

7. Remember the uproar
about robot journalists?

8. All told, however,
it’s been a success

9. When PressFriendly
launched, there was concern
about what we were doing.

10. People thought
PressFriendly was trying
to be this robot

11. We actually want to be
this robot…

12. PR robots
are going to make us:
1. Smarter
2. Better
3. Faster

13. PR robots are currently
helping us show ROI on
the coverage and
campaigns.

14. PR robots are
going to use data to help
us do our jobs better in
other areas.

15. Press Release of the future:
Data inputs: News, Past releases, Past pickup
Boilerplate adjusted
Quote generated
Set for maximum effect
PR’s role: Editor/Sign off

16. Media list of the future:
Data inputs: Press releases,
Reporter archives, Metrics
Generated automatically
Allows for focus on influence/reach
Updates in real-time
PR’s role: Editor/Sign off

17. Reporter dossier of the future:
Data inputs: Reporter archives,
Email response data, Social media
Real-time info on reporters
Suggestions for phrasing
Suggestions for time of day
PR’s role: Editor/Sign off

18. Messaging doc of the future:
Data inputs:
Past msg docs, Competitor news, Past pickup
Generated automatically
Able to pre-select tone
Adjusts based on events and products changes
PR’s role: Editor/Sign off

19. Pitch emails of the future:
Data inputs:
Past pitches, Read rates, Past pickup
Generated automatically
Able to pre-select tone
Customized to individual reporters
PR’s role: Editor/Sign off

20. PR Robots just
want your love