Highlights of Vivatech conferences 2018.

1. Vivatech
2018

2. The Leading Edge of Artificial Intelligence
Luc Julia (Samsung Electronics, Vice president of Innovation)
Bruno Maisonnier (Anotherbrain)
Animatrice: Natasha Lomas (Techcrunch) What is IA?
Bruno: What we are calling IA today is Machine
Learning, but there is no intelligence at all in big
data and Machine Learning. Intelligence is what
we are adding to the algorithm that we are
creating.
Intelligence is a Mix of 5 senses :
1. Interaction (talk/listen)
2. Monitor (watch),
3. Knowledge (remember)
4. Analyse (think),
5. Service (act)
+6th: Common sense

3. The Leading Edge of Artificial Intelligence
Technology and humans:
Luc: Technology helps us to reduce using our brain. We delegate to
machines what is not interesting for us to do and it will leave us more
time to do what we like
IA WInter
The disappointment is that we are promising to have an era that
is not even near us

4. AI Voice IoT
Jeremy Bevan, Cisco Systems
Steve Lucas:Marketeo
Sébastien Missofe, Google
Tony Rogers, Walmart US
Moderator: Ingrid Lunden, techCrunch
Will voice be impossible to avoid in any industry?
In 50 years it won’t be a voice but conversations
Application should be contextual: To help save time

5. Will Agencies and News Media Survive
Alicia Hatch, Deloitte Digital
Brandon Keenen, CNN
Clive Shikin, Kelogg Company
Pete SpandeBusiness Insider
Moderator Michael Kassan Medialink
Before relationships were very strategic now it
became transactional
Role of the Publisher today?
CNN:
● Data around topics and how to plan those
topics
● Content Creation and Its distribution
Framing consumers’ days: Is it still a part of
the deal?
Today, framing is coming from peer groups
Cycle of price:
Before agencies were seen as innovative,
creative drivers of commercial outcome now
agencies are chasing a revenue and not margin.
They are killing the value, talents . Client don’t
see the value anymore

6. All Eyes on Algorithms: Content Delivery or Content
Creation
Christina Lu, Alibaba,
Shaliesh Prakash, The Washington Post,
Marc Pitchard, P&G
David Thing, Oath
Moderator Beth Altringer, Harvard
Content automation, content optimisation:
Alibaba:
Originality, Strategic Content, Idea - this will
remain an essence of business growth and won’t
be taken away, but marketing automation will
be real in 5-10 years
Optimisation of content is an opportunity for
brands

7. All Eyes on Algorithms: Content Delivery or Content
Creation How content optimisation is targeting
audience?
Algorithmes search for discriminative criterias such
as habits, geo, device. All depends on the
propensity to subscribe.
Subscribers consume more advertising.
Best performing data: Data that we get once you
are a subscriber
AI generated content will be the following:
1.Headlines
2.Generate a story

8. Unveiling how to succeed in data driven
Transformation
Lubomira Rochert, L’oreal
Modeartor: Antoine Boulte, Google
● Data driven Marketing becomes a key : 30%
of costs saving and 20% of Revenue
● We need to Tag segments that are
actionable. Precision doesn’t go against
scale.
● DCO is an actual tendance; Automation is
the next one.

9. Video and Creativity; developing efficient Content
Guidance :
1. Align with a client with a platform
2. User centric
3. Collaborate
4. Entertain
How do you measure effectiveness?
several key metrics:
● Time spent
● Completion and retention rate
● Share
Lennie Stern, BETC
Moderator : Isabelle Lechanteur, Google

10. Artificial Intelligence: The reality and Possibilities
Microsoft AI
Samih Fadi - Publicis group
Ali Bouhouch - Sephora
Real time is a key , no point to see at missed
opportunités of last years
Power of AI is helpful here

11. All Meets GDPR
3 Reasons for the new regulation:
1. All European companies are united by the
new legislation : Data market In Europe
2. GDPR brings trust to a digital society
3. The fact that it applies to all companies that
addresses themself to european audience, it
equates the competitive conditions for
European and non-european companies
Isabelle Flaque-Pierrotion, Chair CNIL

12. Startups, French tech
Raised issues:
● Internet is a liberty, but also
rules
● Digital inequality
● Digital intimacy
● Screen addiction
Mounir Mahjoubi, Secretary of
State of digital